The Business Owners Podcast

Enever Group

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BUSINESS
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The Business Owners Podcast

The Business Owners Podcast, brought to you by Business Business Business and Enever Group, is a podcast for business owners of all sizes. In each episode, hosts Linda Reed-Enever and Clive Enever interview business owners about their experiences, challenges, and successes. They also share tips and advice on how to grow your business and achieve your goals.

6 DAYS AGO

Lessons in Business with Stephanie Mearse

Stephanie Mears, Vice President of Desert Capital Management Group and a serial entrepreneur, shares valuable insights on patience, failure, and overcoming fear in business. In this episode of The Business Owners Podcast, Stephanie talks with host Linda Reed-Enever about how her experiences as an entrepreneur have shaped her mindset and offers key takeaways that can help business owners grow, adapt, and thrive in their ventures. From the importance of persistence to actionable tips on how to deal with fear, this episode is packed with actionable advice for entrepreneurs at any stage. In the episode, we cover: The importance of patience and flexibility in business. The lessons Stephanie learned from failure and how to view it as an opportunity to improve. The impact of mentorship on Stephanie's life, including overcoming fears by facing them head-on. How overcoming fear has led Stephanie to new heights both in business and in her personal life. Stephanie’s approach to teaching others the value of embracing fear to reach new levels of success. Her journey to continuous learning and self-improvement for business growth. Stephanie Mears leaves us with a powerful message about resilience in business. The journey of an entrepreneur involves constant learning, adapting, and overcoming personal and professional hurdles. Through patience, persistence, and a willingness to embrace failure as a learning tool, business owners can achieve great success. Tune in to future episodes for more inspirational stories and tips to help you on your entrepreneurial journey. Learn more about Stephanie Mearse: Connect with Stephanie on her website at https://stephaniemearse.com for more insights and opportunities to collaborate. Highlights 00:52 Introducing Our Guest: Stephanie Mears 01:41 Stephanie's Business Journey and Key Lessons 02:51 Overcoming Mistakes and Embracing Failure 03:27 Mentorship and Conquering Fear 04:31 Teaching and Impacting Others 05:09 Connect with Stephanie Mears

6 min
SEP 24

Is Business Growth Always the Best Path?

As someone who has worked closely with entrepreneurs, Clive Enever emphasises the importance of clarity when it comes to what you truly want to achieve in business. Growth, while often desirable, may not always lead to the results you expect, and can sometimes have unintended consequences. Clive shares stories and insights to encourage business owners to look carefully at their goals and the resources required to achieve growth. He explores the importance of being strategic about not only what kind of growth you pursue, but how you plan for it in terms of people, resources, and personal satisfaction. Sometimes, the best path forward may not be growth at all, but rather stability and contentment with what has already been achieved. In this episode, he covers: Does growth in your business align with what you want in your life? The importance of evaluating your current lifestyle and whether growth might negatively affect your quality of life. Understanding that growth requires resources, such as hiring the right people and ensuring proper cash flow to support it. The potential risk of pursuing growth without considering all the factors, including financial sustainability and personal fulfillment. The importance of asking yourself whether the desired growth aligns with your long-term goals and personal values. The significance of understanding who you’ll become with this growth and if this transformation will benefit you and your loved ones. Growth can be a wonderful thing, but only if it leads to the outcomes that truly matter to you. Clive invites business owners to take a step back and evaluate what they truly want to achieve with their businesses. Learn more from Clive Enever: For more insights and practical advice, you can find Clive at www.enevergroup.com.au or book a discovery call at www.enevergroup.com.au/booking-clive/. Highlights 00:36 The Allure and Pitfalls of Business Growth 01:59 Real-Life Example: The Trucking Business 03:10 Evaluating the True Cost of Growth 03:37 Planning for Successful Growth 04:52 Financial Considerations for Growth 06:23 Personal Impact of Business Growth 06:57 Final Thoughts and Next Steps

8 min
SEP 17

The Story Behind Craig Dangar and Vault Business Advisors

As a multi-disciplined accounting firm, Vault Business Advisors specialises in helping startups and growing businesses identify opportunities for success. In this episode of the Business Owners Podcast, co-host Linda Reed-Enever is joined by Craig Dengar, Partner at Vault Business Advisors. Craig shares his journey of working with small to medium-sized businesses, offering invaluable insights into business growth, viability, and the ever-evolving world of business advisory. Throughout the conversation, Craig provides both personal and professional anecdotes, covering everything from his love of coffee to the challenges faced by business owners. Craig’s experience ranges from complex business restructures to shaping the future of accounting by embracing technology and automation. In the episode, we cover: How Vault Business Advisors navigate business challenges and seize opportunities How Craig keeps up with clients especially those who operate in the marketplace sector Craig’s turning point in his career Craig's approach in delivering practical solutions. What Craig believes is the future of the accounting profession Craig’s dream projects involving technology His advice for young practitioners in the advisory industry Craig’s insights shed light on both the practical and psychological aspects of running a business. His passion for helping business owners navigate complexities while leveraging technology is a reminder that business advisory goes beyond just crunching numbers—it’s about partnership, growth, and understanding the full picture. Learn more about Craig Dangar: If you're a small or medium-sized business owner, reaching out to Craig at Vault Business Advisors could lead to simple wins that improve your bottom line. To learn more about Craig and his services, you can visit his website at https://theaccountants.au. Highlights 00:46 Meet Craig from Vault Business Advisors 01:36 Craig's Daily Routine and Preferences 02:43 Craig's Professional Journey 03:42 Defining Moments and Influential Figures 05:13 Balancing Personal Life and Business 05:42 Overcoming Business Challenges 06:28 Future of the Accounting Profession 07:17 Dream Projects and Advice for Newcomers 09:17 Conclusion and How to Connect with Craig

11 min
SEP 11

The Power of Freebies: Building Trust & Generating Leads for Business Growth

In marketing, offering something for free can be a powerful tool to build trust and reach new audiences. Whether it's an ebook, a webinar, or a video series, freebies allow potential clients to experience your expertise and services before committing to a purchase. While some business owners worry about giving away too much for free, well-executed freebies are essential to nurturing leads and creating brand authority. In this episode, Linda Reed-Enever, resident marketing strategist of the Enever Group, explains the benefits and best practices of using freebies to grow your business. Through clear objectives and well-researched audience insights, she shares how you can create effective freebies that solve problems for your target market and encourage deeper engagement with your brand. In this episode, we cover: How to use freebies to introduce yourself to new audiences Offering free content that answers common questions Researching your audience's pain points and tailor your freebies to address them How to nurture leads through your journey Effective freebie formats you can use What a successful freebie looks like And many more Join her in this episode as she delves into the power of offering freebies to your market to to help build trust and create empowered leads. Learn more from Linda Reed-Enever: Want more marketing tips? Join The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle. You can also find Linda at https://www.enevergroup.com.au/meet-linda Highlights 01:03 The Power and Benefits of Freebies 02:51 Creating Effective Freebies 03:26 Setting Goals and Understanding Your Audience 04:54 Building Brand Authority with Freebies 07:13 Key Tips for Maximising Freebie Impact

10 min
SEP 3

The Story Behind Sandra Nomoto

As a two-time author and a solopreneur with a niche focus, Sandra Nomoto shares her journey of integrating personal values into her professional life, offering valuable insights for anyone looking to make a positive impact through their business. Sandra’s expertise spans across various aspects of marketing, with a particular emphasis on written content. Her journey from working in public relations to becoming a vegan copywriter and expanding her services to authors is a testament to her commitment to aligning her career with her ethical beliefs. Throughout the discussion, Sandra offers practical advice and reflects on the challenges and triumphs she has experienced as a values-driven entrepreneur. In the episode, we cover: Sandra’s value of integrating personal values into your business Her strategies for maintaining a healthy work-life balance. Sandra’s defining moment in her career The influential figure she credits that inspired her to be an entrepreneur Her advice for new marketers Her dream project as a recognised ghostwriter for vegan authors Sandra Nomoto's journey is an inspiring example of how entrepreneurs can successfully blend their ethical beliefs with their business practices. Her commitment to supporting cruelty-free businesses and authors with impactful stories is making a meaningful difference in the marketing world. Learn more about Sandra Nomoto: To learn more about Sandra and her services, you can visit her website at https://www.sandranomoto.com. Highlights 00:42 Meet Sandra Nomoto: Ethical Marketer and Book Whisperer 01:46 Getting to Know Sandra: Personal Preferences 03:14 Sandra's Journey: From Public Relations to Vegan Copywriting 04:23 Defining Moments and Influential Figures 05:55 Balancing Personal and Business Life 07:02 Overcoming Challenges and Shaping the Future 08:19 Dream Projects and Advice for Newcomers 10:20 Final Thoughts and Where to Find Sandra

11 min
AUG 27

The Leadership Roadmap for Business Owners

In the latest episode of the Business Owners Podcast, Clive Enever, a seasoned business strategist and co-host, shares invaluable tips on leadership tailored for business owners, whether they manage a team or operate as sole traders. With his profound understanding of the challenges faced by entrepreneurs, Clive emphasises the importance of leadership in business and provides actionable steps to enhance one’s leadership skills. In this episode, he covers: The necessity of leadership in business whether you are a sole trader or have a team Key responsibilities and the role of clarity in your business How to overcome imposter syndrome The essential qualities you need to be a good leader Leadership and engaging your staff By embracing these essential leadership qualities, business owners can navigate the often challenging world of business with confidence and clarity. Learn more from Clive Enever: For more insights and practical advice, you can find Clive at www.enevergroup.com.au or book a discovery call at www.enevergroup.com.au/booking-clive/. Highlights 01:01 Introduction to Leadership Tips 01:51 Understanding Your Role as a Leader 02:54 Building Self-Confidence and Overcoming Imposter Syndrome 04:39 Qualities of a Good Leader 06:50 Engaging and Motivating Your Staff 07:36 Conclusion and Final Thoughts

9 min
AUG 20

The Story Behind Lynn Power and Masami

In this episode of the Business Owners Podcast, co-host Linda Reed-Enever talk with Lynn Power, the founder of Masami, a clean premium haircare brand launched in 2020. Lynn shares her unique journey from a 30-year career in advertising to becoming an entrepreneur, punctuated by personal challenges including a breast cancer diagnosis. As a business owner, she also discusses the importance of brand partnerships, the value of combining personal and business life, and offers key advice for aspiring beauty brand entrepreneurs. Listeners are treated to Lynn’s inspiring thoughts on overcoming challenges, influential figures in her career, and her vision for a more responsible beauty industry. In the episode, we cover: How Lynn transitioned from an advertising career to entrepreneurship Influential figures in Lynn's life that helped her become an entrepreneur Integrating family and friends into her business Overcoming the challenge of a breast cancer diagnosis while running her business The mission of the Conscious Beauty Collective Which celebrities would she like to work with Advice for aspiring beauty entrepreneurs Lynn Power’s journey from advertising to creating a successful beauty brand is a testament to resilience, adaptability, and the power of partnerships. Her story is a reminder that challenges can be transformed into opportunities with the right mindset and support system. Learn more about Lynn Power: Know more about Lynn and Masami at https://www.lovemasami.com. Our listeners get an 20% discount using the code: BUSINESS OWNERS. Highlights 00:49 Meet Our Business Owner: Lynn Power 02:28 Lynn’s Journey into Entrepreneurship 03:52 Defining Moments in Lynn’s Career 05:01 Influential Figures and Personal Growth 06:12 Balancing Personal Life and Business 07:02 Overcoming Challenges: Lynn’s Battle with Cancer 08:04 Shaping the Future of the Beauty Industry 08:55 Dream Projects and Collaborations 09:25 Advice for Aspiring Entrepreneurs 10:45 Closing Remarks and Where to Connect

12 min
AUG 13

Connecting with the Right Customers

In today's competitive market, reaching out to a large audience might seem like the ultimate goal for many businesses. However, the key to success lies not just in the number of people you reach, but in how well you connect with your target customers. As Marketing Strategist Linda Reed-Enever succinctly puts it, a large audience does not automatically translate to conversions. This is a common misconception that many businesses fall prey to. In this episode, we cover: Why large audience ≠ conversion How to share your message where your audience hangs out Learning your existing customers' social media habits Studying your competitors’ content and platforms for insights Tools to analyse and optimise content The types of content that match your audience’s needs How webinars and quizzes help you find your target audience Join her in this episode as she delves into why focusing on audience numbers can often lead to a bust, and how shifting your strategy can make all the difference. Learn more from Linda Reed-Enever: Want more marketing tips? Join The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle. You can also find Linda at https://www.enevergroup.com.au/meet-linda Highlights 00:00 Understanding the Importance of the Right Audience 01:05 Engaging with Existing Customers 01:33 Analysing Competitors for Insights 02:12 Optimising Content with Hashtags and Tools 02:30 Avoiding Common Mistakes in Audience Targeting 02:52 Creating Relevant and Engaging Content 03:39 Using Quizzes to Segment Your Audience 04:12 Leveraging Webinars for Audience Engagement 04:37 Stages of Audience Readiness 05:07 Quality Over Quantity in Audience Building 05:53 Final Thoughts and Call to Action

6 min

The Business Owners Podcast, brought to you by Business Business Business and Enever Group, is a podcast for business owners of all sizes. In each episode, hosts Linda Reed-Enever and Clive Enever interview business owners about their experiences, challenges, and successes. They also share tips and advice on how to grow your business and achieve your goals.

Creator

Enever Group
Years Active

2023 - 2024
Episodes

35
Rating

Clean
Copyright

© All rights reserved.
Show Website

The Business Owners Podcast