The Business Podcast Spotlight

Megan Dougherty
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The Business Podcast Spotlight

Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both. Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space! The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report. Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest

Episodes

  1. Your Podcast Has Built Your Network… Now What?

    4D AGO

    Your Podcast Has Built Your Network… Now What?

    What happens when your podcast has done exactly what you set out to do - build a strong network, grow your presence - and now it’s time for the next, new phase? That’s the question Slobodan Manic, founder of Podpacer and host of the No Hacks Podcast, brought to the Business Podcast Spotlight. We talked about evolving formats, building deeper engagement, and using podcasting as a strategic business tool, not just a content engine. Full Case Study: https://onestonecreative.net/your-podcast-has-built-your-network Slobodan Manic on Web | LinkedIn | Substack No Hacks Podcast: https://www.nohackspod.com Podpacer: https://podpacer.com/ Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    31 min
  2. Does Your Podcast Sound Professional Enough?

    MAY 8

    Does Your Podcast Sound Professional Enough?

    What happens when your podcast starts as a deeply personal project - but then grows into something much bigger, and you want it to support your business without losing that personal touch? That’s what Carly Fauth, cancer exercise specialist and host of Chemo Coffee Talk, was navigating and what we worked through together on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/does-your-podcast-sound-professional Carly Fauth on: Web | Instagram | Email: Carly@fitfuncarly.com Chemo Coffee Talk on: YouTube | Spotify Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    33 min
  3. Stealing From Yourself For Fun and Profit

    MAY 1

    Stealing From Yourself For Fun and Profit

    What do you do when your podcast is going strong — but you know there’s even more potential in your archive that could be driving business and building community? That’s exactly what sales strategist and host of People Over Profit, Justine Beauregard, came to explore on the Business Podcast Spotlight — and we uncovered a lot of great opportunities. Full Case Study: https://www.onestonecreative.net/stealing-from-yourself-for-fun-and-profit Justine Beauregard on Web | LinkedIn | Free Sales Masterclass People Over Profit Podcast on Spotify | Apple Podcasts Virtual Speed Networking: Virtual Speed Networking Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    38 min
  4. Using a Podcast to Support CRM Users… and Finally Write That Book

    APR 24

    Using a Podcast to Support CRM Users… and Finally Write That Book

    What do you do when your podcast is working… but not quite working for your business? That’s what Reuben Swartz, founder of Mimiran and host of Sales for Nerds, was exploring — and what we tackled on this episode of the Business Podcast Spotlight. Full Case Study: https://www.onestonecreative.net/using-a-podcast-to-support-crm-users Mimiran: https://www.mimiran.com/ Sales for Nerds Podcast: https://www.salesfornerds.io Sales for Nerds LinkedIn Newsletter: https://www.linkedin.com/newsletters/sales-for-nerds-6927702833131638784/ Reuben on LinkedIn: https://www.linkedin.com/in/reubenswartz/ Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    30 min
  5. Boosting Podcast Engagement When You Have a Powerful Message

    APR 17

    Boosting Podcast Engagement When You Have a Powerful Message

    What do you do when you’re passionate about your podcast, but the engagement just isn't where you want it to be? That’s exactly what Lorraine Connell, teen leadership coach and host of the Leaders of Today, Teens to Titans podcast, was experiencing—and what we dove into on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/growing-your-podcast-audience-when-youre-feeling-stuck Lorraine Connell on LinkedIn: https://www.linkedin.com/in/lorraine-connell-4962ab1b8/ Leaders of Today, Teens to Titans Podcast: https://www.peers-not-fears.com/copy-of-pnf-podcast Peers Not Fears: https://www.peers-not-fears.com Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    29 min
  6. Growing a Podcast Audience Strategically

    APR 10

    Growing a Podcast Audience Strategically

    What do you do when you’re launching a new podcast, and you want to make sure you’re growing your audience and getting the right kind of traction from the start? That’s exactly what Rodney Miles, author and host of The Modern Author Podcast, was figuring out – and we dove into all of that on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/growing-a-podcast-audience-strategically Rodney Miles: https://www.rodneymiles.com Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    28 min
  7. When Should You Invest in a Video Setup for Your Podcast?

    APR 3

    When Should You Invest in a Video Setup for Your Podcast?

    When should you upgrade your podcast’s audio and video quality? Karen Covy, divorce coach, mediator, and host of Off the Fence, has been podcasting for two years—and now she’s making some big moves to take her show to the next level. In this episode of Business Podcast Spotlight, we dive into what’s working, what’s next, and how to make smart upgrades that actually help your business (instead of just looking fancy). Full Case Study: https://onestonecreative.net/when-should-you-invest-in-a-video-setup-for-your-podcast Karen Covy: https://karencovy.com Off the Fence Podcast: https://karencovy.com/podcast/ Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    33 min
  8. Why a Vocal Coach is Switching to Seasons After a Podcast Hiatus

    MAR 27

    Why a Vocal Coach is Switching to Seasons After a Podcast Hiatus

    What do you do when you’re on a break from your podcast, and you want to get back into it, but you’re not exactly sure on the best way to go about it? That’s what Nic Redman, vocal coach and director, and host of The Voice Coach Podcast was dealing with - and what we solved on the Business Podcast Spotlight. Full Case Study: https://onestonecreative.net/seasons-after-hiatus Nic Redman: https://nicolaredman.com/ The Voice Coach Podcast: https://nicolaredman.com/voice-coach-podcast/ Free Vocal Warmup for Podcasters: https://nicolaredman.com/podcaster-warm-up/ Apply to be a Guest: https://onestonecreative.net/SpotlightGuest

    30 min

  9. MAR 7

    Introducing The Business Podcast Spotlight

    How are business owners making a profit from their podcasts? A whole lot of ways- and on the Business Podcast Spotlight - we're exploring them - and making them work even better. The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a podcast production agency that has been producing profitable podcasts since 2017. She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference in Your Company.

    6 min

Trailer

About

Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both. Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space! The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report. Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest

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