The Business Presenting Podcast Tim Calkins and Abe Lubetkin
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- Business
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Learn how to create and deliver compelling business presentations with Tim Calkins, an award-winning marketing professor at Northwestern University's Kellogg School of Management and author of the recently published book, "How to Wash a Chicken: Mastering the Business Presentation." Over the course of nine episodes, Tim explains how to create a compelling story and deliver it with confidence, based on his years of research and experience. Tim's other books include "Defending Your Brand" and "Breakthrough Marketing Plans" (both Palgrave Macmillan). Interviewed by Abe Lubetkin.
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Ep. 9: Handling questions with ease
Audience questions give presenters a prime way to showcase their expertise, but can have the opposite effect, says Tim Calkins, a professor at Northwestern University's Kellogg School of Management, and author of the book How to Wash a Chicken: Mastering the Business Presentation. In this final episode of the series, Tim shares tips for anticipating, preparing for, and responding to questions, in addition to discussing some of the most effective follow-up steps to take after a meeting.
Interviewed by Abe Lubetkin. -
Ep. 8: Presenting with confidence
Harnessing that nervous feeling you get before a presentation can actually help you land your message, says Northwestern University Kellogg School of Management professor Tim Calkins, author of How To Wash a Chicken: Mastering the Business Presentation. In this episode, Tim explains how presenters can turn their nerves into energy and find confidence from knowing their subject matter inside and out. Tim also answers questions that presenters often wonder but seldom have the forum to discuss, like whether you should present sitting down or standing up when your audience is gathered around a table.
Interviewed by Abe Lubetkin. -
Ep. 7: Set the tone by setting the room
Where in your presenting room should you try to position the key decision-maker? What’s a common but costly mistake presenters make when setting up their computers? In this episode, Northwestern University’s Kellogg School of Management professor Tim Calkins explores seldom discussed but often noticed conventions of presenting that significantly impact a presentation’s success. Tim also recounts some stories from his recent speaking engagements about his new book on business presenting, How to Wash a Chicken: Mastering the Business Presentation. Interviewed by Abe Lubetkin.
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Ep. 6: Preselling for success
You've built your slides. You've checked your storyline. But that doesn't mean you're ready for the big meeting. As award-winning Kellogg School of Management marketing professor Tim Calkins describes in this episode, it means you're ready to start "preselling" your presentation. Listen to Tim break down the science of soliciting feedback ahead of a big presentation, including the strategy behind whom you meet with, what you show them, and what you do with their input. Tim recently wrote the popular business presenting book How to Wash A Chicken: Mastering the Business Presentation. Interviewed by Abe Lubetkin.
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Ep. 5: Using compelling data to tell stories
The data you choose to include in a presentation can make or break that presentation's success, says Tim Calkins, award-winning marketing professor at Northwestern University's Kellogg School of Management and author of the recently published book, "How To Wash a Chicken: Mastering the Business Presentation." In this episode, Tim explains why some data types are dangerous, how to avoid common data presenting traps, and how to unlock the power of numbers to tell memorable, compelling stories in the context of business presentations.
Interviewed by Abe Lubetkin. -
Ep. 4: Turning story into slides
Once you've mapped out the story you want a presentation to tell, how do you turn that narrative into clear and compelling slides? Award-winning marketing professor Tim Calkins of Northwestern University's Kellogg School of Management, and author of the recently published book "How To Wash A Chicken: Mastering The Business Presentation", talks through research-informed tips for creating strong slide headlines, determining how much content to place on a slide, and turning group presentations into opportunities to divide and conquer (not just to divide).
Interviewed by Abe Lubetkin.
For more on Tim's book, visit: https://howtowashachicken.com/