The Business Storytelling Show Trappe Digital LLC

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress?

Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us.

Connect with Slingshot here: http://slingshot25.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer).

So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including:


What's a business community anyway?
How is it different from having customers?
The steps to build and maintain one.
And more...

Content can drive business results when done well, correctly and efficiently.

One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show."

On Episode 673, we discuss:


What is content ops?
Why is it needed?
How to set it up correctly.

Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.

We cover:


The power of Facebook ads and how to structure the ad account for maximum efficiency
The growing space of direct-to-customer e-commerce.
Go-to strategies to expand sales through paid advertising.

Learn more about him: https://inspiredigitalgroup.com



----

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.

Run your ad campaign with StubGroup now: https://stubgroup.com



This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second.

So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that.

If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com

---

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.