559 episodes

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Over 428,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

The Business Storytelling Show Christoph Trappe

    • Business
    • 4.9 • 45 Ratings

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Over 428,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

    BONUS: Are Freebies Worth It As Payment For Creators?

    BONUS: Are Freebies Worth It As Payment For Creators?

    Getting freebies from brands sounds like such a good deal but is it?

    Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications?

    These are definitely things to consider.

    Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 1 min
    557: What goes into content accuracy in corporate content strategy?

    557: What goes into content accuracy in corporate content strategy?

    Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate.  But how do we achieve content accuracy, and what does that even mean. 

    In this podcast episode, I discuss the following:  


    What is content accuracy? 
    How to ensure content accuracy

    Join me.




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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 7 min
    556: Business storytelling in a Web3 world

    556: Business storytelling in a Web3 world

    Web3 expert Leslie Motta joins me to discuss:


    Who should be creating on Web3?
    How do you decide what to create on Web3?
    What's the cost to create on Web3?
    And more...

    Join us and connect with Leslie here: https://lnkd.in/girjQ9bk


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 25 min
    555: How creators can be profitable with their content - a chat with Daren Smith

    555: How creators can be profitable with their content - a chat with Daren Smith

    "Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show."

    Join us and grab a copy of his book here: https://amzn.to/3gl4guS


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 26 min
    554: How to use LinkedIn Live correctly - a chat with Susie Bills

    554: How to use LinkedIn Live correctly - a chat with Susie Bills

    Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live.   Join us and connect with Susie here: https://lnkd.in/gG8fYU_U


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 25 min
    553: How to use cold email to book meetings - a chat with Alex Berman

    553: How to use cold email to book meetings - a chat with Alex Berman

    Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success.  Join us and grab a copy of the book here: https://amzn.to/3MslDpA


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 25 min

Customer Reviews

4.9 out of 5
45 Ratings

45 Ratings

NHarhut ,

Outstanding podcast

Totally enjoyed talking with Christoph. What a great host — always asking smart questions which lead to actionable advice. No fluff here, just really solid content.

itsmaddylol ,

The best host; the best guests

Christoph is an amazing host — digging deep to really spotlight his guests and make them shine. His podcast is syndicated across multiple networks and even a live TV show, effectively casting a wide net for maximum audience reach. He’s created a great network that has resulted in some big name guests and great conversation. I was recently a guest on his show and he went the extra mile to leave an Amazon video review of my book, which was unexpected but super appreciated. So now it’s my turn to return the favor — thanks Christoph!

Ellen Violette ,

Very Professional

Christopher Trappe produces a well-run show. He is very knowledgeable and knows how to ask the questions his guests want answered. So check it out!

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