705 episodes

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

The Business Storytelling Show Trappe Digital LLC

    • Business
    • 4.9 • 49 Ratings

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

    651: The AI Marketing Revolution: How CMOs Can Ride the Wave

    651: The AI Marketing Revolution: How CMOs Can Ride the Wave

    Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.

    ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?

    With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:


    How to maximize AI use to drive performance.
    What risks come with AI and how do you manage them?
    What does responsible and effective AI integration look like?
    How can CMOs get their teams ready for an AI future (and present?

    Join us and read the report here: https://lnkd.in/gnzbgNG4

    • 23 min
    650: How to use Discord as a brand! A chat with Tyler Stambaugh

    650: How to use Discord as a brand! A chat with Tyler Stambaugh

    Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy.

    We cover:


    What is Discord?
    What are the use cases for brands?
    What are the advantages and disadvantages?
    And more...

    Join us.



    Learn more about Tyler's company: https://www.magnetiq.xyz

    • 23 min
    649: Insights in business: How to connect the dots - a chat with Chris Kocek

    649: Insights in business: How to connect the dots - a chat with Chris Kocek

    Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground."

    Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

    • 23 min
    648: How to write authoritative content - a chat with chima mmeje

    648: How to write authoritative content - a chat with chima mmeje

    chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:


    What is authoritative content?
    Why it matters to business growth.
    How to create authoritative content.
    How to measure its impact.
    And more.

    Join us.

    • 23 min
    647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

    647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

    Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss:


    What is the narrative economy?
    Why does the narrative economy exist?
    How is brand building different in the narrative economy?
    And more.

    Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

    • 23 min
    646: How do you know you are creating successful content? A chat with Dana DiTomaso

    646: How do you know you are creating successful content? A chat with Dana DiTomaso

    Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.

    Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.

    Join us.

    Find the playbook here: http://kpplaybook.com

    • 23 min

Customer Reviews

4.9 out of 5
49 Ratings

49 Ratings

What’s Essential ,

Required Reading for Entrepreneurs

Great topics and interviews.

 ,

Great podcast

Love the variety of guests, and the powerful storytelling lessons

NHarhut ,

Outstanding podcast

Totally enjoyed talking with Christoph. What a great host — always asking smart questions which lead to actionable advice. No fluff here, just really solid content.

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