The Buy Box Experts podcast is designed for a brand executive audience. Today, brand teams are repeatedly challenged by the unique pressures that the Amazon channel introduces. Join us to learn from investors, solution providers, large brands, and other key individuals who have evolved their channel management perspective to deal effectively with Amazon channel, turning this marketplace into a significant sales opportunity, properly aligned with other channels where the brands participate.
How National Brands Handle The Unique Internal and External Challenges of the Amazon Channel - Episode 2
Darcy Meier is the Director for eCommerce Category and Customer Development at Newell Brands, the company behind trusted names like Graco, Baby Jogger, Sharpie, and Dymo. Darcy was also Senior Director for eCommerce at Vi-Jon, where she managed the company’s private label relationship with Amazon and developed their multi-year e-commerce business strategy. Throughout her career, she’s also worked at Amazon as a Vendor Manager and Walmart as a Buyer.
In this episode… As more buyers shop online, e-commerce has become an essential channel for brands to reach more customers and remain relevant in the digital age.
But, as top brands pivot and strengthen their hold in the e-commerce space, they find themselves facing tough challenges. Obstacles like steep competition and brand misuse by third-party sellers can stop new businesses before they even get started. On top of that, companies also struggle to make their business sustainable within the Amazon ecosystem.
On this episode of the Buy Box Experts podcast, James Thomson and Darcy Meier, Newell Brands Director for eCommerce Category and Customer Development, run through some of the biggest challenges brands face on the Amazon platform. Darcy shares tips on how organizations can grow and protect their brand on Amazon. She also mentions ways companies can leverage online data to guide future innovations and help them strengthen their position in the e-commerce market.
How National Brands Handle the Unique Internal and External Challenges of the Amazon Channel
Vivek Rastogi is the Director of Ecommerce at Colgate-Palmolive, the firm that sells household brands like Colgate, Speed Stick, Irish Spring, Softsoap, Tom's of Maine, and others. Vivek held numerous leadership roles over the past 15 years, spanning across different geographies and countries,.including being responsible for the Amazon Channel for more than three years. He holds an MBA from S.P. Jain Institute of Management & Research and a degree from St. Stephen's College.
Over the last several years, he has climbed up the ladder at Colgate-Palmolive. In 2014, he became the National Key Account Manager in India, and within a year became their Customer Development Manager in the UK. In 2016, he held the Head of the Customer Marketing/Retail Marketing position in India. A year and a half later, he earned the Associate Director for the Amazon at Colgate-Palmolive in the US position before taking on his current role.
In this episode… Amazon provides an open marketplace where anyone can create a listing and start selling their products without a lot of hassle. This is because Amazon has removed many barriers to entry commonly faced when starting a brick-and-mortar store, which has led to the entry of many private label brands and poses a threat to big national brands.
So what can these large brands do to protect themselves and stay competitive in this marketplace? Vivek Rastogi advises them to embrace this reality and not challenge it. In addition to promoting their brand's equity, such brands should adapt and improve their marketing strategies, supply chain management, and communication strategies to cater to changing market needs. They should go back to focusing on their brand's equity which can play a significant role in making the brand competitive.
In this episode of the Buy Box Experts Podcast, Vivek Rastogi, the Director of Ecommerce at Colgate-Palmolive, joins James Thomson to talk about the strategies Colgate-Palmolive uses to stay competitive on and off Amazon. Vivek talks about the tools Amazon provides brands to help them monitor and protect their listings, the importance of brand equity, and the challenges brought about by Amazon's supply chain system. Stay tuned to hear all about it.
Using an Executive Coach to Focus Your Business
Claus Rosenberg is the Founder and CEO of multiple firms that simplify the journey for entrepreneurs building their businesses. He has built 12 companies, had over 1,000 employees, and raised over € 20 million (over $23 million) in funding. He has also worked as an advisor to several companies and was Madrid’s Chapter Director for Startup Grind.
In this episode… Being an entrepreneur or business owner does not mean that you have to know everything. There are many aspects involved in successfully running a business while paying attention to your health and family at the same time. Asking for help or guidance should never be seen as a sign of weakness but of strength and courage.
As an executive coach, Claus Rosenberg recommends finding someone who has been in your shoes to work with and guide you on your journey. His advice is to find an executive coach who connects with you. Through his coaching, Claus helps entrepreneurs realize there is strength in vulnerability and being authentic and open in their communication with employees.
In this episode of the Buy Box Experts Podcast, James Thomson is joined by Claus Rosenberg, an Executive Coach and entrepreneur, to talk about Claus' role in coaching and guiding entrepreneurs. They discuss the various challenges entrepreneurs face, the benefits of working with a coach, tips for finding the right executive coach, and hiring and managing employees. Stay tuned.
Understanding Amazon's New Third-Party Seller Insurance Requirements
Scott Letourneau is the CEO of Nevada Corporate Planners, a company that helps e-commerce sellers launch their US businesses and address issues with entity formations, sales tax compliance, banking, and more. Scott is also the CEO of Sales Tax System, a firm that works with startup e-commerce sellers and retailers worldwide to help them effectively register for sales tax in the US.
Matt Lovell is a Founding Partner of Well Insurance, a full-service e-commerce insurance agency. Well Insurance specializes in helping Amazon sellers stay compliant. Matt is also a Partner at Vaughn, Geiger & Associates, a firm that delivers quality insurance solutions to individuals in Kentucky. He has more than 20 years of experience in the insurance industry and holds a bachelor’s degree from Western Kentucky University.
In this episode… Running any type of business involves some level of risk. This risk could be related to customers, suppliers, products, or the e-commerce marketplace. Additionally, different online sellers face different types of risks based on the products they sell.
So, what do Amazon sellers, both domestic and foreign, need to know about product liability requirements, purchasing insurance, and becoming Amazon compliant? According to Matt Lovell and Scott Letourneau, there are many factors that impact an e-commerce seller’s business risks — and they’re here to share their top tips for protecting your Amazon business today.
In this episode of the Buy Box Experts podcast, James Thomson is joined by Scott Letourneau from Sales Tax System and Matt Lovell from Well Insurance to discuss the recent product liability requirements being enforced by Amazon. Together, they talk about the factors that affect the cost of product liability insurance coverage, what third-party sellers need to know about staying compliant on Amazon, and their advice for reducing your e-commerce business risks. Stay tuned.
Marketing Your Brand on Amazon Is So Much More Than Just PPC Advertising
Liz Adamson is the VP of Advertising at Buy Box Experts. She has been working in e-commerce for over a decade, including founding her firm, Egility, which merged a couple of years ago with Buy Box Experts. Liz specializes in helping brands develop marketing and advertising strategies for e-commerce growth. Over the years, she has worked with brands that leverage the Amazon channel by guiding their executives through all aspects of marketing beyond just PPC.
In this episode… There are many paid and unpaid techniques that brands can use to market themselves on the Amazon channel. Most brands use paid advertising techniques which often require significant monetary investments. These brands don’t know that they can leverage unpaid advertising techniques to increase awareness for their product listings, drive traffic, and convert leads into returning customers.
To do this, brands have to be very creative. They have to identify and understand their customers, target them in their marketing, and show them how they stand to benefit from purchasing the brand's products. Liz Adamson, an advertising expert, advises brands to make good use of social media, live video marketing, work with influencers, and optimize their product listings and storefronts. It is also essential to leverage their product packaging to create great customer experiences and increase engagement.
Liz Adamson, the VP of Advertising at Buy Box Experts, is James Thomson's guest in this episode of the Buy Box Experts Podcast, where they talk about building an Amazon brand through marketing beyond PPC. Liz shares her strategies for optimizing and creating high-quality Amazon product listings, building great storefronts, and discusses the different marketing methods Amazon provides brands to help them with advertising. Stay tuned.
Top Sales Tax Compliance Strategies for e-Commerce Sellers
Kelly Stojka is an Account Executive with TaxJar, a sales tax software company that helps businesses of all sizes automate and manage their sales tax lifecycle across multiple channels. TaxJar’s cloud-based platform simplifies sales tax compliance to remove barriers for growth for businesses. Prior to TaxJar, Kelly held Account Executive roles at a number of software and service firms, including Flock and Lokion. She holds a bachelor's degree in cognitive science from the University of California, Berkeley.
In this episode… The 2018 Wayfair Supreme Court ruling had a huge impact on the way sales tax was collected and filed in the US. This affected not only sellers with physical stores, but also e-commerce sellers who sell their products across state lines. So, what do these sellers need to know about sales tax compliance?
Unknown to many businesses, several states use information taken from Amazon to go after non-compliant e-commerce sellers. According to Kelly Stojka, this is why it’s crucial for sellers to keep good records of their returns. As a sales tax compliance expert, Kelly is here to share her advice to Amazon sellers looking to avoid the costs of non-compliance and better manage their sales tax lifecycle.
In this episode of the Buy Box Experts podcast, James Thomson is joined by Kelly Stojka, an Account Executive with TaxJar, to discuss how the 2018 Wayfair ruling impacted sales tax compliance for e-commerce sellers. Kelly explains what Amazon sellers need to do to remain compliant, how to navigate compliance across different states, and the valuable services TaxJar provides for e-commerce entrepreneurs.
WEALTH of information
Since I started this Podcast I can’t turn it off. They really tackle the nitty gritty and seem to know exactly the difficulties I face as an Amazon seller.
After working alongside numerous Amazon gurus you learn that even the ‘top’ Amazon Experts still miss out on the basics to mastering Amazon. This podcast tackles basics and expert topics that all levels of Amazon experience can learn from. Great work!
Great real content for understanding selling on amazon
Best piece of advice I heard so far on the podcasts - clean up your sins in your distribution channel - they will find you on amazon.