33 episodes

How do you engage the right buyer? The Buyer’s Market explores the changes in today’s AEC stakeholders’ buying process to help construction and engineering professionals better understand their ideal customers. Join host Matthew Winklestine as we explore what does and doesn’t work when selling or marketing to your ideal audience. If you’re a fan of The Art of Construction, The Modern Craftsman, or Builtcast, then you’ll love The Buyers’ Market.

The Buyers' Market Podcast Engaging Perspectives

    • Business
    • 5.0 • 20 Ratings

How do you engage the right buyer? The Buyer’s Market explores the changes in today’s AEC stakeholders’ buying process to help construction and engineering professionals better understand their ideal customers. Join host Matthew Winklestine as we explore what does and doesn’t work when selling or marketing to your ideal audience. If you’re a fan of The Art of Construction, The Modern Craftsman, or Builtcast, then you’ll love The Buyers’ Market.

    Ep. 34 - Podcast Refocus & The ENERUM Conference with Lee Journey

    Ep. 34 - Podcast Refocus & The ENERUM Conference with Lee Journey

    Podcast ReBrand & Focus on Engineering and Construction 
    Meet Lee Journey
    ENERUM Conference
    What it is
    Who should consider attending

    • 34 min
    Time for a break w/ Matthew Winklestine

    Time for a break w/ Matthew Winklestine

    No new episodes until May 10th. Thank you for your support!

    • 3 min
    Ep. 33: Re-Thinking your Sales and Marketing Pipeline w/Mark Wainwright

    Ep. 33: Re-Thinking your Sales and Marketing Pipeline w/Mark Wainwright

    This week on "The Buyers' Market," Matthew is joined by Mark Wainwright. Mark is the Principal and Owner at Wainwright Insight, where he helps professional services firms reclaim their sales pipeline, build new leaders, and support future growth. Matthew and Mark dive into the future of marketing across the AEC and professional services market, with a particular focus on how sales and marketing can better collaborate to drive real impact. 

    Connect with Matthew Winklestine on LinkedIn
    Follow Engaging Perspectives on LinkedIn
    See how Engaging Perspectives can help accelerate your digital marketing efforts
    Connect with Mark on LinkedIn

    • 34 min
    Ep. 32: What is Engaging Perspectives?

    Ep. 32: What is Engaging Perspectives?

    On this week's episode of "The Buyers' Market",  EP Director of Operations, Leisha Ball, and President, Matthew Winklestine sit down and share what we've been up to, where we're going, and how Engaging Perspectives fits into the intersection of sales, marketing, and professional services. 

    • 36 min
    Ep.31: Finding ROI in your Social Media Feed w/ Mark Tomasovic

    Ep.31: Finding ROI in your Social Media Feed w/ Mark Tomasovic

    At Energize Ventures, Mark Tomasovic regularly pushes his partners to better understand their customers. A venture capital firm focused on construction software solutions, Mark and Energize Ventures have built quite the portfolio on simply analyzing the white space in a given market and finding the best solution to fit that opportunity.

    This week, Mark joins episode 31 of "The Buyers' Market." Whether you're interested in the future of AEC technology or how to hone your messaging to better fit your customer persona, we promise this is a conversation you won't want to miss.

    Connect with Matthew Winklestine on LinkedIn.
    Follow Engaging Perspectives on LinkedIn.
    See how Engaging Perspectives can help accelerate your digital marketing efforts.
    Connect with Mark on LinkedIn and Twitter
    Follow Energize Ventures

    • 35 min
    Ep. 30: Empathy and Understanding w/Adrian Russell

    Ep. 30: Empathy and Understanding w/Adrian Russell

    A few months ago, we were lucky to have Adrian Russell join us on "The Buyers' Market." Director of Diversity, Equity, & Inclusion/Procurement at Shiel Sexton and one of the @Indianapolis Business Journal's 40 Under 40, Adrian is a great ambassador for construction and the trades across the midwest. 

    This week, we want to pass our platform to Adrian and let him share his experience as a Black man in a predominately white space.

    As so many narratives are weaponized, Adrian brings a perspective built on empathy and communication that should challenge us all to start new conversations and seek new understanding. 

    This isn't a typical episode of "The Buyers' Market," but it's one of the most important.

    Connect with Matthew Winklestine on LinkedIn.
    Follow Engaging Perspectives on LinkedIn.
    See how Engaging Perspectives can help accelerate your digital marketing efforts.
    Connect with Adrian
    Follow Russell's Building Camp

     

    • 32 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

9394Tigers ,

Data Driven Supply Chain Awesomeness

A great conversation about the drivers and needs in a global supply chain disrupted by covid and accelerated into a new era of data. Well done!

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