34 episodes
The Buyerside Chat Podcast Kristin Fisher
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- Business
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5.0 • 31 Ratings
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Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
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Avoid This Mistake & Protect Your Product Business from Copycats with Nicole Swartz | Episode 45
This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats!
In this episode, we chat about:
The importance of trademarking
What can happen if you don’t trademark
The trademark process itself
And celebrity trademarking trends
Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycats. Grab a pen and enjoy the chat!
Follow & Connect With Nicole at Sprout Law:
@sproutlaw
Check Out The Sprout Law Services & Website
Apply for a free consultation HERE
A GIFT FROM ME TO YOU!
Shop small this holiday season! Simplified stress-free gifting with Bocu.
Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners.
Code: BUYERSIDE
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Your Post-Black Friday Checklist: Inventory & Recapping Your Sales | Episode 44
Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download!
In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts -
A hindsight: (or a recap) There are 5 buckets of this hindsight. You have your financials, your top performing styles, ecomm metrics, a quick marketing recap, and a recap of your operations & production.
Your inventory- we will talk through a strategy for reorders, and what you can do to move existing inventory.
And your website- I will go through what you need to un-do now that BF weekend is over, and what to check to make sure your website and emails are relevant and accurate.
Grab a pen and enjoy the chat!
A GIFT FROM ME TO YOU!
Shop small this holiday season! Simplified stress-free gifting with Bocu.
Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners.
Code: BUYERSIDE
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Simplified Profit Strategies To Make Your Product Business Work For You with Ciara Stokeland | Episode 43
This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you.
Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners.
Grab a pen and enjoy the chat!
Follow & Connect With Ciara:
@inventorygenius
Inventory Genius Podcast
Inventory Genius Book
Check Out Her Website
A GIFT FROM ME TO YOU!
Shop small this holiday season! Simplified stress-free gifting with Bocu.
Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners.
Code: BUYERSIDE
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Decision Fatigue & Maximizing In-Season Opportunity | Episode 42
Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season!
In today’s episode of The Buyerside Chat podcast I share how to:
Overcome decision fatigue in your product business
Re-frame your thoughts around making “the right decision”
How a buyer evaluates their business in-season. The “read & react” strategy.
And tips to create the space in your business to review your performance and implement changes to make more profit during the holiday season.
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Let’s Chat Conversion! Tips To Optimize Your Shopify for BFCM with Shelley Easter | Episode 41
This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday.
With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site.
In this episode, we chat about:
Optimizing your product pages on Shopify to increase conversion
Product Page templates that overcome customer objections
Leveraging your blog content to drive customers to a sale
Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale
Grab a pen and enjoy the chat!
Follow & Connect With Shelley Easter on Instagram: @launchparty.live
Check Out Her Website: launchparty.live and shopschool.live
Shopify Apps recommended during the interview:
- Judge.me
- Wishlist
- Restock Alerts
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Corporate Retail Secrets Behind Product Packaging That Sells with Kelley Kempel | Episode 40
This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.
Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
In this episode, we chat about:
Behind the scenes process of creating packaging at the corporate retail level
What it’s really like working on packaging for celebrity collaborations
What it means for a major brand to license a product line
The importance of packaging for small product businesses in 2023
How you can leverage Amazon to do competitive analysis
Grab a pen and enjoy the chat!
Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative
Check Out Her Website: hiddenpathcreative.com
Listen to Her Podcast: Product Packaging & Profit Podcast
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Customer Reviews
Bite size info for businesses
I am a new listener, but the amount of quality information in this podcast is amazing! Kristin makes things understandable and breaks things down so larger tasks actually seem doable. Any business folks- this podcast is for you!
Practical ways to put thought to action
First, I am so inspired by Kristin’s Bocu business. How cool! She has walked the walk and makes small business ownership less scary. Kristin gave me the push to look at my trends and put ideas into real plans. I was able to see what was previously most effective and how make a plan to recreate those highs.
Such a wealth of info!
I love this podcast! I’ve blazed through every episode to date, and have gained so much perspective and resources along the way. Very excited for this new push and so happy Kristin is continuing to create new episodes.
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