101 episodes

Marketing is changing.

With internet advertising now 20 years old and traditional media dying a slow death, where do marketers turn? Meet Customer-to-Customer (C2C) Marketing. C2C transforms your most loyal customers into your greatest advocates. C2C powers your brand through in-person connection and genuine community. This podcast will teach you to build your own events community, using C2C, before your competitor does.

The C2C Podcast: Why Community Is The New Marketing Bevy, C2C Podcast, Derek Andersen

    • Marketing
    • 4.9 • 22 Ratings

Marketing is changing.

With internet advertising now 20 years old and traditional media dying a slow death, where do marketers turn? Meet Customer-to-Customer (C2C) Marketing. C2C transforms your most loyal customers into your greatest advocates. C2C powers your brand through in-person connection and genuine community. This podcast will teach you to build your own events community, using C2C, before your competitor does.

    EP75: Building a Community for Freelancers w/ Freelancing School

    EP75: Building a Community for Freelancers w/ Freelancing School

    Our next guest Jay Clouse is the Creator of Freelancing School. Jay built Freelancing School to be a place for freelancers to learn from each other, connect with their peers, and ultimately become more successful in their work. Today, Jay shares his experience in building communities from scratch, and why quality often beats quantity.

    • 14 min
    EP74: Failsafe way to Find Metrics w/ Mind the Product

    EP74: Failsafe way to Find Metrics w/ Mind the Product

    Chris Massey, Product Lead at Mind the Product, runs their product community. It’s a space that helps to facilitate questions and connections between product managers. In this episode, Chris shares his go to models, and failsafe ways to figure out which metrics to measure, in order to track the successes and challenges of his community.

    • 16 min
    EP73: 3 Step Model for Building Community Trust w/ Twitter

    EP73: 3 Step Model for Building Community Trust w/ Twitter

    Tessa Kriesel who is Head of Developer Community at Twitter is our guest on today’s episode. Tessa is tasked with engaging with a community of developers, which comes with its own set of challenges. Luckily, Tessa uses what she calls the 3 step model to building trust! In today’s episode, she shares what this process looks like and why building trust is so important in any community.

    • 18 min
    [Repost] EP60: Strategies for Kickstarting Your Community with Little to No Budget w/ Webflow

    [Repost] EP60: Strategies for Kickstarting Your Community with Little to No Budget w/ Webflow

    Brittany Caldwell joins us on the podcast to chat about her role as Head of Community & Events Marketing at Webflow. She has over 13 years of experience building communities and has previously worked for companies like GitHub and Atlassian. On today’s episode, we cover her top strategies to kickstart a community with little to no budget, why she chooses to look at community like a product, and how she grew her user community over 114% in less than a year.

    • 18 min
    EP72: Scaling Content using the Power of Community w/ Atlassian

    EP72: Scaling Content using the Power of Community w/ Atlassian

    Bridget Sauer who is the Senior Content & Customer Programs Manager at Atlassian is our guest today. In her interview, we talk about User Generated Content! She speaks about the UGC programs she’s created, the strategies she has implemented, and how these programs meet both Atlassian’s business goals and their user’s needs.

    • 16 min
    Announcing... a New Host for The C2C Podcast!

    Announcing... a New Host for The C2C Podcast!

    We've been doing this podcast for over 2 years, we've interviewed many of the people who have created the largest C2C Communities on the planet. Today we are welcoming a new host! Curious to hear who it is, play to find out!

    • 4 min

Customer Reviews

4.9 out of 5
22 Ratings

22 Ratings

Canary lover j ,

Awesome

Derek and team bring together insightful and powerful pieces of wisdom for community building. It's also fascinating hearing the Duolingo growth story. Keep up the great work. Cannot wait to hear what comes next!

Linc&Linz ,

The Best Community Building Podcast

This is a great series with some amazing community builders and true operators. Exciting to hear how community professionals are blazing a trail to create a new profession that will be so critical to the future of everything we do. From building open source enterprise software to creating movements and advocacy groups that will shape the future of business and society.

phillip.sims.jr ,

Community Professionals take note

The C2C podcast spotlights the top community minds in the world. These people are savvy, intelligent, and incredibly strategic with the way they build their respective communities.

Each episode is different and informative. Really interesting conversation.

If you're a community professional, this podcast is for you.

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