The carbon market’s quality problem

Catalyst with Shayle Kann

Voluntary carbon credits are a lot like used cars; you really have no idea what their quality might be. Or maybe they’re more like expensive bottles of wine. Most people (or at least Shayle) can’t tell if they’re buying good quality wine. If it’s expensive, it must be good, right?

That’s the logic that has plagued voluntary carbon markets for years. 

A carbon credit can work in two ways. First, it can avoid 1 metric ton of emissions that would have otherwise happened by, for example, preventing deforestation. Alternatively, a credit can directly remove a ton of carbon from the atmosphere through methods like direct air capture or biochar.

But widespread reporting reveals that most credits don’t do what they say they do. Just this month the CEO of the world’s leading certifier stepped down after an analysis by The Guardian found that over 90% of rainforest carbon credits were worthless. In May, a new $1 billion California lawsuit alleged that the credits that Delta relied on for its claim of reaching carbon neutrality claims were bogus.

Carbon credits are in crisis at the same moment we need to massively scale up carbon credits to meet net zero goals. So what do we do about these quality problems? 

In this episode, Shayle talks to Allister Furey, co-founder and CEO of Sylvera, a company that rates the quality of credits, akin to what agencies like Moody’s or Standard & Poor’s do for bonds.

Shayle and Allister cover topics like:

  • The history of the first voluntary carbon markets and their early problems, like producing fluorocarbons just to destroy them
  • The state of the current market, including its size, segments and prices
  • The wide gulf in price between the cheapest avoidance credits and the most ambitious engineered removal credits 
  • Why Allister thinks we need to be on a “war footing” to reach to the highly ambitious carbon removal targets to meet net zero, such as growing the market from $2 billion to $1 trillion by 2050
  • Why high prices do not necessarily mean high quality 

Recommended Resources:

  • The Guardian: Revealed: more than 90% of rainforest carbon offsets by biggest certifier are worthless, analysis shows
  • The Guardian: Delta Air Lines faces lawsuit over $1bn carbon neutrality claim
  • Sylvera: Sylvera response to The Guardian’s Analysis of Rainforest Offsets

Catalyst is a co-production of Post Script Media and Canary Media.

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