66 episodes

We share stories to let others know they’re not alone.
Hi, I’m Kyle Weckerly, a certified professional ghostwriter. When I’m not creating polished manuscripts and book marketing plans, I talk with experts from all sorts of industries on my podcast.
The Career Challenges Podcast.
You’ll hear from seasoned veterans and burgeoning entrepreneurs, single parents and self-taught leaders, one-person consultancies and CEOs of large companies. Each episode offers a unique opportunity to gain insight from others as they share stories of overcoming obstacles, learning lessons the hard way, converting experience into actionable knowledge, and connecting with their target audience. Through these stories, you’ll find ways to level up your career, spark ideas, and persevere.
Above all, listen to The Career Challenges Podcast to know you’re not alone on your journey.

The Career Challenges Podcast Kyle Weckerly

    • Marketing
    • 4.8, 4 Ratings

We share stories to let others know they’re not alone.
Hi, I’m Kyle Weckerly, a certified professional ghostwriter. When I’m not creating polished manuscripts and book marketing plans, I talk with experts from all sorts of industries on my podcast.
The Career Challenges Podcast.
You’ll hear from seasoned veterans and burgeoning entrepreneurs, single parents and self-taught leaders, one-person consultancies and CEOs of large companies. Each episode offers a unique opportunity to gain insight from others as they share stories of overcoming obstacles, learning lessons the hard way, converting experience into actionable knowledge, and connecting with their target audience. Through these stories, you’ll find ways to level up your career, spark ideas, and persevere.
Above all, listen to The Career Challenges Podcast to know you’re not alone on your journey.

    Tyler McCune - Building Trust through Copy

    Tyler McCune - Building Trust through Copy

    How do you build trust in your sales copy?

    Tyler McCune, this week’s guest on The Career Challenges Podcast, explains how you need to be building trust with your sales copy.

    Tyler’s process involves performing market research for his clients. In doing so, he learns about their needs and goals. At the same time, he’s also asking questions to learn more about their personality. Part of this is to imbue his copy with their personality.

    It also helps him to write honest copy!

    We also discuss the various theories involved in writing copy and how to connect with clients. Tyler comes from a copywriting approach while I come from a ghostwriting approach. It’s a great discussion!

    So ask yourself when you’re writing your sales copy, are you writing to manipulate your audience or to facilitate a buying decision?

    • 46 min
    Cyn Balog - Why You Should Hire A Fiction Ghostwriter

    Cyn Balog - Why You Should Hire A Fiction Ghostwriter

    Do you have an idea for a fiction manuscript?

    Not sure how to tackle it?

    Did you know there are fiction ghostwriters out there?

    Ghostwriting isn’t just for non-fiction, or for business books!

    Cyn Balog, young adult author, is also a fiction ghostwriter. Cyn and I discuss the differences between what you would expect for a non-fiction project and what to expect for a fiction project.

    The biggest difference, to me, was how fast a fiction project can go. When I work with a non-fiction, business book author, we usually start with ideation. We work almost from scratch and build a polished manuscript from there. With Cyn, and the projects she normally works with, the idea and plot are mostly set when they get to her. In fact, she says, she’s able to finish an entire manuscript in about a month.

    I envy her!

    Not only that, she writes under own name! Check out her titles through Amazon and her website, cynbalog.com

    If you need a fiction manuscript, connect with Cyn Balog at cynbalog.com and on Facebook!

    • 45 min
    Dennis Ross - How to Feel Understood

    Dennis Ross - How to Feel Understood

    How can reading help us to understand?

    Does reading books enable us to understand ourselves better?

    It’s my privilege to have Dennis Ross as my guest for this episode of The Career Challenges Podcast. Dennis is a fellow ghostwriter, working with venture capitalists through BookAmbition.com.

    We discuss how second place is probably the best place to be, how a trifecta was necessary for the San Antonio Spurs to achieve multiple championships, and most importantly, being understood. I promise all of those elements are woven together throughout our conversation!

    The key takeaway, and there are many in this episode, is the need for stories to help us understand ourselves better. Writing, publishing, and reading books promotes empathy around the world. Books provide a means for everyone to learn a little bit more about something new, specifically people and different viewpoints. By reading, we’re granted a chance to see through someone else’s eyes. This is how empathy is engendered.

    The best books, as Dennis points out, provide a way for us to understand ourselves better. Gaining emotional intelligence this way allows us to empathize better.

    Honesty is vital to this process and Dennis and I discuss that in the episode.

    What books have helped you to understand?

    • 59 min
    Jeffrey Mangus - Find the Passion

    Jeffrey Mangus - Find the Passion

    Can you write a book on anything?

    Even if the subject is "boring"?

    I argue that you can.

    Jeffrey Mangus of Ghostwriting USA agrees with me too!

    On this episode of The Career Challenges Podcast, Jeff and I discuss how ghostwriters work with clients, specifically, tackling subject matter that many would consider not interesting. Ultimately, it matters if the author is passionate about the subject matter.

    Someone's excitement about a topic can be infectious. It also makes it easier to work with them and find the story they want to tell.

    Jeff and I also discuss how we determine if a client is a good fit. If the client is new to ghostwriting, that doesn't really matter. The client could never have heard of a ghostwriter and it still wouldn't matter. Clients who recognize the skillset and the value ghostwriters bring are the type of clients we work with.

    We also touch on podcasting, as Jeff is also a ghostwriter who podcasts. And here I thought I was the only one!

    • 46 min
    Mary Henderson - How to Blend Analysis and Creativity

    Mary Henderson - How to Blend Analysis and Creativity

    Can you be creatively analytical and analytically creative?

    Combining these two polar opposites seems impossible.

    There are people who thrive on this paradox!

    Please welcome Mary Henderson as my guest for this episode of The Career Challenges Podcast!

    Mary is a personal branding and social selling specialist. She helps service-based entrepreneurs, startups, business owners, and corporate executives to digitalize their knowledge. The key, as Mary pointed out to me during the recording, is conveying how you solve a problem for a specific market. This isn't as easy as it sounds, and Mary even explained to me how she's been able to blend both analysis and creativity to help her clients reach their target audiences.

    Being creatively analytical and analytically creative is a balancing act, something that Mary and I discuss at length in the episode. It's not something professionals can shy away from, however. Which is why experts like Mary are vital to helping you find how to convey your message to your target audience.

    We also get to talk about her experience meeting Muhammed Ali, how writing led to a major breakthrough for her, and my dislike of golf!

    • 46 min
    Brittinay Lenhart - How to Change Workplace Culture

    Brittinay Lenhart - How to Change Workplace Culture

    How can we change workplace culture?

    Brittinay Lenhart knows how.

    And she's my guest for this episode of The Career Challenges Podcast!

    Brittinay is a pioneer when it comes to workplace culture. I also want to point out that no one had taken Workplace Culture as a domain name. That tells you something about how little this vital topic is focused on!

    Brittinay walks me through strategies and concepts for building a healthy workplace culture. We also discuss how a toxic workplace culture can be identified and improved!

    Although the job market is tight right now, and many people are staying with their jobs (even if they're terrible), workplace culture is important to consider. It's usually the difference between a good day and a bad day!

    I'm thankful for Brittinay's work as it has the potential to truly change the places where we work!

    • 45 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

Matthew Gattozzi ,

Fantastic interviews

I follow Kyle’s work on LinkedIn and his interviews on this podcast are GREAT! He has guests with unique and diverse backgrounds. I never get bored listening. I highly recommend this show!

Top Podcasts In Marketing