The Extraordinary Strategist Brian Sooy

Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com.
It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.
Be sure to leave a five-star review for this podcast to help others find and enjoy it!
Buy Brian's books:
Raise Your Voice: A Cause ManifestoThe Gift of Small PotatoesBooks by Brian SooySubscribe to our Substack at https://extraordinarystrategist.substack.com.
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We're changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.”
If you're a listener or subscriber, you’re already member of The Society of Extraordinary Strategists.
I share interviews with marketplace leaders, you’ll hear my insights more when we publish, and maybe we will find some new music to celebrate our name change.
Thanks for listening and following. You can subscribe to receive our content directly in your inbox when we publish. Look for the link in the show notes or visit extraordinarystrategist.com. And, of course, please leave a five-star review!
Subscribe to our Substack at https://extraordinarystrategist.substack.com.


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Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”
Click here to buy "The Secret Society of Success now.If you want to know how you can live a life of significance and success and join the Secret Society of Success, visit Secretsocietybook.com, which has everything you need to buy the book and connect with Tim.Are you worried that you're wasting money on marketing because you don't have a plan? Get a free marketing assessment from Aespire, powered by StoryBrand.
Subscribe to our Substack at https://extraordinarystrategist.substack.com.

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Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.
Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams, what are the dreams that your team members have for their lives, and if you help them achieve their dreams, they're going show up at work differently and help you achieve the dreams of the organization.
We talk about books: "What's interesting about it is when you have the book, you've done the hard work, you've done the work of taking these big ideas, and communicating them in a way that people can kind of bite size, take it and actually understand what you're trying to say."
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It’s hard to know if you’re actually getting your marketing right. If you've ever felt this way, I’m so excited to share a brand new tool with you.
The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.
Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now 👉 go.aespire.com/assessment
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More Key Takeaways:
I always say we are one idea or connection away from changing the trajectory of our life.Sitting down and writing every day to kind of come up with new ideas and new ways of saying them is about figuring out how are you going to say something different than the millions of other people that have said the same thing before you.The longer you sit and wait for inspiration, the more it's not going to show up. The inspiration shows up when you're putting in the work.Connect with Kate at
Do What You Love on YouTubeKate Volman on LinkedInConnect with Brian Sooy
AespireBrian Sooy on LinkedInBrian Sooy, StoryBrand Certified GuideEndorsed by Donald Miller“I’m Donald Miller, author of Building a StoryBrand. If you want to grow your company, call Brian Sooy and hire him as a marketing guide. You will not be sorry.“

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What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better, and it may be about doing less.
Discover why growing your business requires more than good habits. 
In this episode, I’m talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization that runs sales and new business development training programs for owners and employees of design firms, ad agencies, PR practices, and other creative businesses. A lot of what he talks about is also relevant for your business. 
Blair is the author of the Win Without Pitching Manifesto, (a book I designed through my branding agency, Aespire) and Pricing Creativity: A Guide to Profit Beyond the Billable Hour (the second of Blair's books Aespire designed. I suppose you can say the agency is habit-forming).
Listen to hear the life-changing lesson Blair learned when he says, "Some lessons take me so long to learn, like the idea that other people could do what I do."
Find Blair Enns at
Win Without Pitching http://wwp.tv/blog2Bobs Podcast: http://wwp.tv/podcastThe Win Without Pitching Manifesto
Subscribe to our Substack at https://extraordinarystrategist.substack.com.

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Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project
Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service.
Listen to discover insights into the best practices and techniques you can find in Brand Naming, and the five key aspects of brand naming that every business owner, entrepreneur, or startup should know.
Discover everything you need to know about Rob at brandnamingbook.comBuy Brand Naming on Amazon
Subscribe to our Substack at https://extraordinarystrategist.substack.com.

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