166 episodes

Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring business leader. For show notes and more, visit finchbrands.com/blog/topic/podcast/.

The Champions of Purposeful Change Podcast Bill Gullan, President of Finch Brands

    • Business
    • 5.0 • 37 Ratings

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring business leader. For show notes and more, visit finchbrands.com/blog/topic/podcast/.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    Channeling the Voice of the Customer with Brittany Kennedy of SYSCO

    Channeling the Voice of the Customer with Brittany Kennedy of SYSCO

    On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here […]

    • 26 min
    Innovation Through Insights with Matt Thell of General Mills

    Innovation Through Insights with Matt Thell of General Mills

    On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center […]

    • 29 min
    • video
    Champions of Purposeful Change™ Trailer – New Podcast Coming Soon

    Champions of Purposeful Change™ Trailer – New Podcast Coming Soon

    We’re evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact – especially those making a difference in Insights roles. We started in 2014 and have over one hundred episodes on the books. What sparked this […]

    Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo

    Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo

    On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the insights […]

    • 33 min
    Owning the Next 6 Weeks and M&A Brand Identity Decisions

    Owning the Next 6 Weeks and M&A Brand Identity Decisions

    In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding Strategies for M&A blog and Download […]

    • 24 min
    Switch With Confidence With John Ferreira & Tim DeGennaro Finch Brands

    Switch With Confidence With John Ferreira & Tim DeGennaro Finch Brands

    As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 […]

    • 24 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

sudhalter ,

Just Authentic

I really appreciate Bill and his guests demeanor and insight. Every episode is an honest and authentic discussion. It’s refreshing and educational.

ErinB1110 ,

Relevant and Insightful

The team behind The Real-World Branding Podcast does a great job offering topical conversations with leaders from various industries. I always know I’ll expand my perspective and learn a thing or two when I listen!

Erik Harbison ,

The branding podcast you are looking for

Bill and the Finch Brands team do an amazing job with this podcast. Guests are going deep into interesting stories and tying it back to how branding matters. Bill does a tremendous job as host by asking the questions that you're thinking. Keep up the great work!

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