Summary In this episode, Jeffrey Bowman and literary agent JL Stermer discuss the journey of writing and publishing 'Reframe the Marketplace: The Total Market Approach to the New Majority. They explore the role of a literary agent, the intricacies of the book proposal process, and the evolution of the publishing industry over the past decade. The conversation highlights the importance of chemistry between authors and agents, the need for diversity in publishing, and the challenges of taking a book to market. In this conversation, they delve into the intricacies of the publishing process, the importance of diversity and authorial control, and the journey of launching a book. They discuss the challenges faced in the publishing industry, the significance of inclusive marketing strategies, and the ongoing relevance of their work in promoting diversity and inclusion. The conversation reflects on the lessons learned throughout their journey and the future directions for their initiatives. Keywords Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey. Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey. Takeaways The role of a literary agent is crucial in connecting authors with publishers.Understanding the market and audience is key to a successful book proposal.The publishing industry has evolved significantly due to social media and self-publishing.Chemistry between the author and agent can greatly influence the writing process.Diversity in publishing is essential for representing the new majority.The book proposal process requires clarity and accessibility in communication.Going to market involves pitching to editors who specialize in specific genres.Choosing the right publisher can impact the book's success.Authors must be prepared for the business side of publishing, including marketing.The journey of writing a book is both personal and professional. The lack of diversity in publishing affects market understanding.Authors need to maintain control over their work.The book launch process is complex and requires flexibility.Inclusive marketing strategies are essential for success.The journey of writing a book can be personal and transformative.Building a brand involves understanding the audience's needs.The importance of case studies in illustrating concepts.Sales are not the only measure of a book's success.The relevance of a book can extend beyond its initial launch.Collaboration and partnership are key in the publishing process. Chapters 00:00 - Introduction to Reframe the Marketplace 02:55 - The Role of a Literary Agent 06:04 - Understanding the Book Proposal Process 09:03 - The Evolution of the Publishing Industry 11:59 - Going to Market: The Submission Process 14:54 - Choosing the Right Publisher 18:00 - The Importance of Chemistry in Writing 21:03 - The Need for Diversity in Publishing 23:58 - Conclusion and Future Outlook 30:20 - Navigating the Publishing Landscape 32:01 - The Importance of Authorial Control 34:01 - The Launch Journey of a Book 40:10 - Building Inclusive Experiences 46:52 - The Book Launch...
