20 min
The changing landscape for challenger brands Overthrow II: Challenger strategies for a new era
-
- Marketing
Adam Morgan, founder of eatbigfish, and Malcolm Devoy, Chief Strategy Officer at PHD EMEA, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of challengers’ to discuss how the media landscape has changed for brands, what this means for category behaviours, and where the opportunities are to build brand value through creativity and challenger thinking.
Adam Morgan, founder of eatbigfish, and Malcolm Devoy, Chief Strategy Officer at PHD EMEA, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of challengers’ to discuss how the media landscape has changed for brands, what this means for category behaviours, and where the opportunities are to build brand value through creativity and challenger thinking.
20 min