The Channel CRO The Channel CRO

Welcome to The Channel CRO podcast, where today's conversation features a look into the intersection of revenue sales, marketing, and cybersecurity. Join Kathleen and Desraie as they sit down with Scott Sampson, the Chief Revenue Officer at Securonix. The trio explores the critical role of data-driven decision-making in cultivating high-performing sales teams, delves into the burgeoning opportunities for MSPs within cybersecurity solutions, and examines the transformative impact of AI on threat detection and mitigation. Scott brings his expert insights into the essentials of hiring for sales roles, emphasizing the importance of intelligence, drive, and empathy. He also shares a valuable resource for any sales leader looking to enhance their approach: 'The Qualified Sales Leader' by John McMahon. Tune in to gain a wealth of knowledge on harnessing the power of technology and strategy in the fast-evolving world of cybersecurity sales.

In this episode of the Channel CRO podcast, now officially a JSG podcast, host Janet Schijns, CEO of JS Group, shares the exciting news about the podcast's new alignment with JSG and its focus on growth within the CRO community. The group discusses JS Group's track record of enhancing sales enablement and reducing time to sales, discussing upcoming research on effective routes to market and the development of a comprehensive CRO toolkit. These initiatives aim to provide CROs with actionable insights and essential resources to navigate the changing sales landscape and accelerate growth. The conversation concludes with a forward-looking discussion on the future impacts of the podcast on go-to-market and sales strategies in the IT ecosystem. 
 
The CRO Research Report is now available: https://www.jsgnow.com/research

In this episode of The Channel CRO, Kathleen and Desraie sit down with Alex Shyshko, the Chief Revenue Officer (CRO) of Outbound Funnel. They discuss pivotal topics such as customer experience, the strategic role of marketing, the evolving influence of artificial intelligence (AI) in sales and marketing, the concept of micro markets, and effective funnel building techniques. Alex emphasizes the integral role of customer experience in unifying various organizational functions and how marketing efforts must be designed to support the customer journey. He shares his expertise on using AI as a catalyst for generating options and enhancing efficiency, although he underscores that it cannot substitute human creativity and execution. The discussion also covers how identifying and engaging with micro markets is essential for precise targeting, and the importance of prioritization in his role as a CRO. Alex wraps up the conversation with valuable book recommendations and information on how listeners can connect with Outbound Funnel. Whether you’re looking to refine your marketing strategy or better understand the role of technology in sales, this episode is packed with insights.

In this episode of the podcast, hosts Kathleen Martin and Desraie Thomas engage in a profound discussion with Rob Fegan, the founder of Venvito, focusing on the Chief Revenue Officer (CRO) mindset.
Together, they explore the multifaceted aspects of driving revenue and growth within a business, stressing the importance of a holistic approach that involves the entire team. One of the central themes explored is the significance of assembling a cohesive team, composed of individuals who not only possess the necessary skills but also resonate with the company's values. Fegan emphasizes the critical role of hiring individuals who exhibit the drive to execute revenue-centric tasks effectively.
Additionally, the conversation highlights the importance of aligning success metrics collaboratively with the team to ensure collective buy-in and accountability. Fostering a culture of continuous learning emerges as a key component of the CRO mindset, with recommendations from Fegan regarding books and mentors that have influenced his journey. 

Welcome to this episode of The Channel CRO, where hosts Kathleen Martin and Desraie Thomas are joined by Darr Aley, co-founder of Aidentified and a veteran of entrepreneurship and corporate strategy. Darr shares his experiences working with icons like Jeff Bezos and Elon Musk, and shares his insights on the critical role of a Chief Revenue Officer (CRO) in driving a company's success. He discusses the transition from large corporations to startups, emphasizing the importance of team building and culture, and outlines key metrics for small business growth.
Our conversation also highlights the transformative impact of AI and data analytics in sales, marketing, and customer relationships. Darr provides insights into his leadership style and the lessons learned over his career, underlining the significance of relationships and AI in enhancing business operations.
Tune in to gain valuable insights on leadership, the role of technology in business, and strategies for driving growth and efficiency in today's dynamic business landscape.

In this episode of The Channel CRO, hosts Kathleen Martin and Desraie Thomas sit down with Zebra Technologies' Chief Revenue Officer, Richard Hudson, for a deep dive into the world of CROs. Richard shares his insights on the importance of customer focus, the need to break down organizational silos, and the key metrics CROs should track. He emphasizes building high-performing teams and the unique path to becoming a CRO, highlighting the value of diverse experiences. The episode wraps up with advice on professional growth, including networking and continuous learning. Tune in for a concise exploration of achieving success in the critical role of a CRO, packed with actionable insights for leaders at all levels.