The Channel Zone Podcast - #1-011 with Neill Murphy of Oktopost

I first came across Neill Murphy on LinkedIn - where else you might ask... His LinkedIn posts just jumped off the page (sorry.... screen) and captured his knowledge and his enthusiasm for social selling.

Neill has over a decade of experience working in the world of on-line marketing and demand generation, and in this conversation we get some insights into how social selling in general, and LinkedIn in particular can be used to raise awareness, establish business capability, personal credibility, and generate demand.

As the world of work has shifted on-line and changed so dramatically since lockdown, many customers and prospects are now even harder to access and influence than ever before. As such, the use of LinkedIn as a social media marketing and communication platform is now key to many sellers and their organizations.

In this episode, Neill shines a light on some of the changes that have taken place - and presents some solutions for those in search of social selling success.