73 episodes

Chip Griffin hosts conversations with experts to help PR and marketing agency owners build better businesses.

The Chats with Chip Podcas‪t‬ Chip Griffin

    • Marketing
    • 5.0 • 5 Ratings

Chip Griffin hosts conversations with experts to help PR and marketing agency owners build better businesses.

    How finding focus drives agency growth (featuring Max Borges)

    How finding focus drives agency growth (featuring Max Borges)

    Chip is joined by Max Borges of the appropriately-named Max Borges Agency who talks about the evolution of his agency, including how he got started with no PR experience.







    When he got started, Max was like many agency owners: he did anything for money. Over time, he got smarter to build an agency that worked for him.







    Max discusses how he found focus for his agency and the difference it made in driving growth. He also shares the reason why ex-salespeople make great media relations professionals.







    Finally, Max offers practical advice on how agency leaders can improve their websites to attract the right clients — and scare off the bad fits.







    Resources







    * Max Borges Agency* How To Be Fan-f*cking-tastic!* Max Borges on LinkedIn







    Transcript







    The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







    Chip Griffin 







    And welcome to another episode of Chats with Chip. I’m your host, Chip Griffin. And I am very pleased to have with me today, Max Borges, the CEO of the appropriately named Max Borges Agency. Welcome to the show, Max.







    Max Borges 







    Hey, Chip, great to be here.







    Chip Griffin 







    So I’m going to guess you spent a lot of time Wargaming the name of the agency and, and figuring out the different permutations. Right? Right, exactly. Well,







    Max Borges 







    look, if if I knew how successful the agency was going to become, I probably wouldn’t have named it after myself. But if things worked out,







    Chip Griffin 







    you know, they tend to, and I know other entrepreneurs who have had agencies or consulting practices where they have fought the same thing. But you know, hey, at least people know who the big shot at the agency is. Right? Right. So tell us a little bit about the the max borders agency.







    Max Borges 







    So max board, this agency is the only agency in the country, probably in the world that is 100%, focused on doing PR for consumer tech companies. So it’s kind of a double niche, it’s PR, but it’s for consumer tech companies. And it’s that focus that really enabled a lot of the things that make our company very special. And we’re 50 employees, almost $10 million in revenue. And we’ve been around for 18 years.







    Chip Griffin 







    Fantastic. And so 18 years ago, why did you decide to start an agency?







    Max Borges 







    Actually, I didn’t, I was, I was looking for a job. And I sent out over 100, resumes couldn’t get anybody to hire me. And I had one company, where, you know, I knew someone there and they threw me a bone and gave me a kind of a consulting gig working from my little crappy apartment. And that became my first client. And from there, I thought, Oh, this isn’t taking all day, and it actually pays pretty good. Maybe I can get another client. And so I did that. And then I hired some part time help. And then I got another client and just, you know, and I call that the AFM stage of my business, because it’s the anything for money stage, I would basically do anything anybody would pay me to do. And but, you know, with a purpose, and that purpose was trying to figure out ultimately,

    • 30 min
    Creating new lines of business for your agency (featuring Annelise Worn)

    Creating new lines of business for your agency (featuring Annelise Worn)

    Annelise Worn joins Chip on this episode to talk about how she has built a business that meets her unique needs and allows her to maintain a passion for what she does.







    She took her agency and created a whole new source of revenue to complement the traditional business.







    Annelise takes you along on the path that she followed — and why she made the choices that she did.







    If you have ever thought about how to create new revenue streams for your own agency business, you will find a lot to learn from Annelise.



















    Resources







    * AnneliseWorn.com







    Transcript







    Chip Griffin 







    Hello, and welcome to another episode of Chats with Chip. I’m your host Chip Griffin and my guest today is Annalise Warren. She is an agency CEO. Welcome to the show, Annalise.







    Annelise Worn 







    Thank you so much for having me. I’m really excited to be here.







    Chip Griffin 







    It is great to have you here and I appreciate you accommodating the recording schedule because you’re all the way on the other side of the world for me, you are in Melbourne, Australia, I believe. Correct?







    Annelise Worn 







    Correct. Yes. The city of lockdown at the moment but yes.







    Chip Griffin 







    Well, I think most of the world is locked out at this point or at least should be but we’ll we’ll save all that for you know, someone Oh, yeah. So, so So tell me a little bit about yourself. Emily’s?







    Annelise Worn 







    Yeah, great. So yes. My name is Annalise and I live on the coast of of Melbourne. So my husband and I started a marketing agency about three and a half years ago. We I was we were living in the city and we had two kids and we knew we wanted more I had a busy job that that I liked. But moving down to the coast where we grew up would have meant like a two hour commute each way. And the kids would have been asleep when I left and was like when I got back and that’s not what I wanted. So and also my husband’s is a carpenter was a carpenter. And we wanted him to build a house. So we knew he would have to retrain, because he couldn’t be building someone else’s house at the same time as as building ours. So my background was marketing. And he’s was carpentry. So we started a marketing agency for for home builders and trades about three and a half years ago. And that’s where the journey started.







    Chip Griffin 







    Well, that that is a great place to start the journey and it ties back neatly to where I’d like to start the conversation because the tagline on your site is discover the profit and freedom you started your business to achieve. And so, just as you’ve gone back to your beginning, it sounds like you go back to the beginning with your clients.







    Annelise Worn 







    Yeah, we do so then what happened as we build the built the business for the the marketing agency was that I spoke to more and more mothers lac Mae, who wanted what I had created what we had created, which was a successful business that we could work from home around the kids. And at the time, as as we were growing the agency, I was doing some freelancing for the different coaches and things doing Facebook ads. And I knew just from that, that it wasn’t an achievable price point. For a lot of the women I was speaking to who just wanted an extra, you know,

    • 22 min
    How to become microfamous to help grow your agency (featuring Matt Johnson)

    How to become microfamous to help grow your agency (featuring Matt Johnson)

    Matt Johnson joins Chip to discuss his book MicroFamous and how agency owners can apply the concepts to grow their own businesses.







    The pair talk about the value of podcasting and where it is headed. They also talk about Matt’s experience in working with businesses to help them become active in podcasting to generate leads, increase their knowledge, and achieve results.



















    Resources







    * Pursuing Results* MicroFamous* Matt Johnson on LinkedIn







    Transcript







    The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







    Chip Griffin  







    Hello, and welcome to another episode of Chats with Chip. I’m your host Chip Griffin. And I am very pleased to have with me today Matt Johnson. Matt is the author of Microfamous. He also has a podcast Promotion Agency, and he’s got his own podcast. So welcome to the show, Matt. Thanks, Chip. I’m excited to be here. It is great to have you here. And before we dive into the conversation, why don’t you share a little bit more about yourself and what you do so that listeners have a base to work off of.







    Matt Johnson  







    Alright, so short story, we produce and launch podcasts, mostly for the coach consultant kind of independent thought leader market and the agency takes me about 45 hours a week to run so not bad to do do what I want with my own time outside of that which is what gave me the time to write the book and then you know, the rest of us just kind of optional marketing Legion activities like running the podcast and you know, things like that preparing for the future, future books and stuff like that. But five years ago, I was just some dude, we’re gonna have another you know guys marketing agency here in San Diego and I got the chance to step into business. His development and his idea for doing biz dev was to put me on as a host of like Google Hangouts back when that was a thing. And just to kind of nurture the relationships with all their key strategic partners and influencers in the agency. And that went really well, to the point where one of them called me up one day and said, Dude, we should start a podcast together. And that was the that was about as far as that idea went beyond that was just to start a podcast because we thought would be fun. And that was five years ago. And now that podcast is it’s called real estate Uncensored, it’s in the kind of the residential market, and million half downloads and counting and still going strong run a bunch of accolades, a bunch of top 10 lists in that space. It essentially took me from being a nobody that worked in an agency to speaking on stages in the industry and being an influencer and an insider in 18 months. So that’s been







    Chip Griffin  







    my experience. That’s fantastic. And podcasting is fun. So you know, why not do it? I’ve had podcasts for many years and really enjoy it. And now you’re







    Matt Johnson  







    wondering, Oh, geez,







    Chip Griffin  







    well, yeah, I started doing audio back in the 1990s. Actually, before it was even called pod casts and it was a heck A lot harder to to publish things back then. They used to have a little like it was it was like a telephone bug that I had on my phone.

    • 29 min
    Spinning off a SaaS business from your agency (featuring Chris Dickey)

    Spinning off a SaaS business from your agency (featuring Chris Dickey)

    Many entrepreneurs have thought about creating a new business alongside the agency that they already own. That’s exactly what Purple Orange Brand Communications founder Chris Dickey did when he started Visably, a software-as-a-service business that marries public relations with search engine optimization (SEO).







    In this conversation with Chip, we hear Chris discuss the journey he has taken over the past decade and where he sees things headed. He offers practical suggestions for other agency owners who may be considering starting a second business to complement their current revenue streams.



















    Resources







    Connect with Chris at Visably







    Transcript







    The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







    Chip Griffin  







    Hello, and welcome to another episode of Chats with Chip. I’m your host Chip Griffin. And my guest today is Chris Dickey. Chris is the founder and owner of Purple Orange, and also the founder more recently of Visably, welcome to the show, Chris.







    Chris Dickey  







    Hey, thanks for having me.







    Chip Griffin  







    So, before we started recording, we were talking about where we live. I’m in New Hampshire, you’re in Wyoming. And I’m curious what brought you to Wyoming?







    Chris Dickey  







    Wyoming man. It’s like such a funny state. It’s the shape of a credit card and I just pointed the top right hand corner like that’s where I live. Anyhow, no, I came here I was I had a wonderful position as a marketing director for a climbing magazine called alpinist. And so I did mercury in circulation for alpinist here in the Tetons, and that kind of was a fantastic experience, both in publishing and in circulation. And then from there, I went into agency work and worked for a handful of large and small agencies ended up with Carmichael Lynch And then after that, I started my own agency, and I started my own agency in 2009. And so here we are today and we’re still kicking, you know, through through a recession through pandemic. And here we are.







    Chip Griffin  







    I was gonna say so you you started coming out of the great recession or you







    Chris Dickey  







    realize the beginning, really? Two Windows is 2009. Yeah. So







    Chip Griffin  







    and then and then now obviously, you know, I don’t want to say bookended because I’ve suggested It’s over. It’s not. It’s not.







    Chris Dickey  







    We’re, we’re still we’re still standing strong. And actually, I we just kind of as of this week, I think we’re, we’re at over 100% of revenue pre pre pandemic, so the agency is doing well.







    Chip Griffin  







    That is that is great news. And certainly I’ve heard from a lot of agencies in recent weeks that business has been starting to pick up again, bounce back, you know, we’ve started to see the pipeline’s growing and now we’re starting to see the revenue flow behind it. So it’s great to hear that you’re at that point. So obviously, you know you’ve had a 10 year journey. In the agency, first of all, you know what, why did you start an agency and particularly in the midst of a recession? What was your What was your motivation?

    • 23 min
    Building the agency you want to own (featuring Chris Williams)

    Building the agency you want to own (featuring Chris Williams)

    On this episode, Chip is joined by Chris Williams. The pair discuss what it takes to create an agency that you are happy to own and delivers the results you want.







    Chris talks about how he used to be an agency owner who spent 16 hours a day grinding away at a business that didn’t generate the kind of returns that it should. He explains some of the steps he took to get on the right path for him — one that lets him spend less than an hour a day on agency work. He shares his experience with members of his Elite Agency Inner Circle group on Facebook.



















    Resources







    * Elite Agency Inner Circle (Facebook Group)* Elite Agency Mastermind* Follow Chris on Facebook | Instagram







    About Chris Williams







    Chris Williams has over 20 years of experience in entrepreneurship, for-profit leadership, and socially responsible market engagement. He has helped creative agencies build wealth and agency owners develop innovative winning strategies. His expertise includes lead generation, creative team building and allowing owners to focus on what they do best. Apart from leading his own agency, Chris hosts a private mastermind for creative agency owners looking to scale and optimize their businesses.







    Transcript







    The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







    Chip GriffinHello and welcome to another episode of Chats with Chip. I’m your host Chip Griffin and I am very pleased to have with me today, my friend, Chris Williams, he has a dog and likes to paddleboard. How’s that for an introduction, Chris!







    Chris WilliamsIt is perfect. That’s the best introduction I’ve ever had… my two passions in life.







    Chip GriffinIt’s probably the most unusual that listeners have heard on this show. But we were we were talking in the pre show and figuring out how to start the show off and well it just sounded like a fun way to do it. So tell us tell us first about your dog Chris and then you can tell us about the rest of of why you’re actually here.







    Chris WilliamsSo I have a hand-me-down dog His name is blue. I can’t we down dog. What does that mean? The one of the days here in our community lives in a zero lot line down the street from us. And so they found this puppy outside their horse stable and it got bigger than zero lot line. So now we have what looks like a yellow lab but not quite right missing a few brain cells but he’s a sweet boy. He hangs out with me all the time he’s laying here in the studio.







    Chip GriffinYou hear you heard it here folks, this is this is something you do not hear on other agency business podcasts.







    Chris WilliamsWe get right to the point of things. This is this is what really matters.







    Chip GriffinAbsolutely. So, so it so when you are not paddleboarding or playing with your brain cells, short dog, and mccamey down dog, I guess? What is it that you actually do and why did I invite you here?







    Chris WilliamsGood question. So, so truly blue and I and the paddleboard spend a lot of time to go we have five kids, Jill and I do we travel a ton. We have a lot of playtime. I work less than 30 minutes a day and most days that don’t work at all. And it’s and we have a growing thriving agency. That’s fantastic. And and what I do is I love figuring out time ef...

    • 31 min
    Producing writing at scale (featuring Vincent D’Eletto)

    Producing writing at scale (featuring Vincent D’Eletto)

    On this episode of Chats with Chip, Vin D’Eletto of Word Agents joins the show to discuss his experience building an agency focused on providing writing that drives SEO. The pair discuss lessons for how agencies of all types can better manage the ongoing need for content, including recruiting writers and managing the process to deliver quality results for clients.



















    Resources







    * WordAgents* @WordAgents on Twitter







    Transcript







    The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







    Chip GriffinHello, and welcome to the Chats with Chip podcast. I’m your host Chip Griffin. And my guest today is Vin D’Eletto. He is the founder of Word Agents. Welcome to the show, Vin.







    Vin D’ElettoThanks, Chip. Glad to be here.







    Chip GriffinIt is great to have you here. And before we jump into the topics at hand, why don’t you share a little bit about yourself?







    Vin D’ElettoSure. My name is Vin D’Eletto. I’m the owner and operator founder of WordAgents.com. We’re a content creation agency that specializes in SEO optimized articles. So basically, we take your keywords that you want to rank on Google, and we create really good content around them, that gives it the best chance possible to rank on Google. And that’s what we do. We’ve got about 200 American writers on stuff and we’re growing every day.







    Chip GriffinFantastic. And what drew you to this Why did you decide to start this agency,







    Vin D’Elettoum, I really got into the SEO affiliate world, building content, revenue generating content websites, and that was back in like 2008 2009 and to fund that generation of those websites, I was freelance, a freelance writer. And I quickly just realized how much demand there was for good content. And it just kind of grew organically from there. I started hiring my buddies, and everybody was helping me out writing. And eventually we just formed word agents in 2014. And it’s really hasn’t stopped.







    Chip GriffinThat’s great. And writing is one of those things that just about every kind of agency, you can think of whether you’re PR marketing, advertising, digital, everybody needs it these days, and writers are often good writers, at least, are very hard to find. So I’d like to start there. I mean, how do you obviously you started with yourself, but how did you expand that network? How did you recruit people? And how do you make sure that you’ve got the highest quality writers possible?







    Vin D’ElettoSure. So you know, there’s a delineation between types of content. So you know, old school PR agencies, they know all about branded content. That’s not what we do. We specialize in SEO Content writing for the internet. So there’s a very special way to do that. And we look for very special character traits for those types of writers. In the beginning, it was a lot of trial and error. Right? You know, I had I on boarded a bunch of writers that were just not the right fit. But through refinement of our process. We have a down to a science now. And basically what we do is we have all sorts of different outlets where we can obtain freelance writers from whether they’d be classified job boards, we have relationships with universities, and we get honor students from from English departments. Sometimes we actually just see a good blogger that wrote a great article, I might just email them and ask if they’re looking for more work.

    • 20 min

Customer Reviews

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Entertaining, insightful and actionable! 🔥

Whether you’re well established as an agency owner, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Chip does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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