83 episodes

The China Marketing Podcast is the place to go to hear in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. Hosted by Lauren Hallanan. Show notes can be found at www.chinamktginsights.com.

The China Marketing Podcast SupChina

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    • 5.0 • 10 Ratings

The China Marketing Podcast is the place to go to hear in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. Hosted by Lauren Hallanan. Show notes can be found at www.chinamktginsights.com.

    The state of China’s luxury market, with Chloé Reuter

    The state of China’s luxury market, with Chloé Reuter

    Today's episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from its new report on the state of China’s luxury market along with some of her personal observations about Shanghai’s luxury community.

    Some of the ideas discussed include:“Revenge spending” — a concept born from pent-up demand for luxury products during the pandemic. How are luxury consumers spending their money?An increasingly popular idea in China that health is the new wealth.Why COVID-19 has made sustainability a greater concern among high-net-worth individuals.The hottest domestic travel destinations for luxury consumers.Christian Dior’s take on the ecommerce livestreaming trend. 

    Guest: Chloé Reuter

    LinkedIn | Email: chloe.reuter@gusto-luxe.com 

    Host: Lauren Hallanan

    Website | LinkedIn | WeChat: H1212118514

    ­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update.

    This podcast was edited and produced by Jason MacRonald.

    • 55 min
    Understanding Pinduoduo’s evolution, with Ada Yang

    Understanding Pinduoduo’s evolution, with Ada Yang

    Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved into much more than just a group-buying platform.  

    In this episode, Ada Yang, head of social community at Pinduoduo, gives us an overview of the platform, and then shares several of its features and initiatives you may not have heard of, such as:A virtual farming game, where users can earn real fruit sent to their home for free.Pinduoduo’s livestreaming service and how the company is iterating on its newfound popularity during the pandemic.A “New Brand Initiative” that leverages user data to help factories that have been hit hard by COVID-19 and the negative geopolitical situation to create entirely new brands aimed at the domestic market, guiding them through product development, branding, and marketing.


    Guest: Ada Yang

    LinkedIn | Twitter | Medium | The China Ecommerce Podcast

    Host: Lauren Hallanan

    Website | LinkedIn | WeChat: H1212118514

    Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

    ­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!

    This podcast was edited and produced by Jason MacRonald.

    • 47 min
    Marketing British brands to China, with Demi Ping of the China-Britain Business Council

    Marketing British brands to China, with Demi Ping of the China-Britain Business Council

    In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19.

    While Demi and CBBC obviously focus on British brands, her insights are highly relevant for any foreign brands looking to tap into the market in China.  

    Guest: Demi Ping

    LinkedIn | Email: demi.ping@cbbc.org.cn

    Host: Lauren Hallanan

    Website | LinkedIn | YouTube | WeChat: H1212118514

    ­To learn more about marketing in China, sign up for Lauren’s newsletter.

    This podcast was edited and produced by Jason MacRonald.

    • 1 hr 1 min
    The China Marketing Pulse: July edition

    The China Marketing Pulse: July edition

    Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends.

    Topics covered in this episode include:A trending domestic travel destination in Ningxia nicknamed “China’s Route 66” and “China’s Morocco.”The massive growing demand for edible bird nests and the two brands that ranked first and second in Taobao’s pharmaceuticals category during this year’s 618 shopping festival.Lauren’s tips for how brands can leverage the popular reality show Sisters Who Make Waves.Some examples of brands besides Perfect Dairy that are using private traffic.


    For video versions of the podcast, check out Lauren’s YouTube channel or visit her website if you’d like more information.

    Host: Lauren Hallanan

    Website | LinkedIn | WeChat: H1212118514

    Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs. 

    ­To learn more about marketing in China, sign up for Lauren’s newsletter: China Marketing Insights.

    This podcast was edited and produced by Jason MacRonald.

    • 48 min
    Top tips for executing offline events in China

    Top tips for executing offline events in China

    Although Chinese consumers are known for their love of online shopping, offline events remain an important part of brands’ marketing mix, allowing consumers to immerse themselves in the brand and experience it with all of their senses. What’s more, attending the latest pop-ups and exhibitions is a major form of social proof for China’s young consumers.

    Despite the importance of offline events, they are not something that the podcast has discussed in depth. Today's guest is Ryan Whelan, the founder of event marketing agency Pennyfields, to share his top tips for executing offline events in China.

    The episode covers a wide range of topics, including:CostsProduction qualityTimelinesRestrictions and regulationsCommon issues when dealing with VIP guestsWorking with Chinese press, WeMedia, and KOLs And more!

    Guest: Ryan Whelan

    Website | LinkedIn

    Host: Lauren Hallanan

    Website | LinkedIn | WeChat: H1212118514

    Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

    To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update.

    This podcast was edited and produced by Jason MacRonald.

    • 1 hr 15 min
    Private traffic 101: Breaking down China’s hottest marketing trend

    Private traffic 101: Breaking down China’s hottest marketing trend

    Private traffic (sīyù liúliàng 私域流量) was one of the biggest China marketing trends of 2019. It has become even more popular in 2020 as an increasing number of brands and livestreamers have begun implementing this tactic.

    While the term is thrown around a lot, many listeners may still not have heard of it. Tune in for answers to the following questions, and more:

    • What exactly is private traffic? 

    • Isn't it just private WeChat groups?

    • Why has this tactic become so popular?

    • Is it a tactic my brand should be using?

    • How does private traffic actually work and is it scalable?

    • How can we track the ROI? 

    • Are there any case studies for my industry?

    If you or your brand are facing questions such as these, you're in luck! Today’s episode is the audio from a Private Traffic 101 webinar that Lauren co-hosted with recent podcast guest Doris Ke.

    You should be able to understand the content without visuals, but if you’d like to check out the presentations, you can watch the webinar replay here.

    Host: Lauren Hallanan

    Website: | LinkedIn | WeChat: H1212118514

    Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.

    To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update.

    This podcast was edited and produced by Jason MacRonald.

    • 1 hr 17 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

sulemanb ,

Very informative China tech focus podcast.

Lauren knowledge about China tech is awesome! Thanks

Olivia Plotnick ,

Go-to China Marketing podcast!

This podcast is a must for anyone interested in doing business in China. Lauren brings on guests from such a wide ranging audience that you get a different perspective each month. Not to mention her own insights are incredibly spot-on. Definitely worth subscribing to this one!

traveling spirit ,

THE expert here!!

Lauren is the best person to speak to this topic, hands down. Can’t wait to hear what she shares each week!

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