The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 3d ago

    #169 Lori Richardson: How Top Sales Orgs Use Data & AI To Sell More

    In this episode, Lori Richardson breaks down how top sales organizations use data, AI, and better coaching to improve sales performance. We cover what makes great salespeople, the 21 sales competencies, how AI can support coaching and deal reviews, and what modern sales teams should be thinking about when building their tech stack. Lori also shares lessons from her decades in sales and what it really takes to build a successful career in the industry. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Lori →https://www.linkedin.com/in/scoremoresales/ Timestamps 00:00 - Intro 02:18 - How to Evaluate a Sales Organization 04:00 - What Makes a Great Salesperson 10:13 - Building a Successful Outbound Sales Team 13:33 - How Long Does It Take to Become Good at Sales? 15:57 - Handling Rejection & Building Confidence 23:03 - The 21 Sales Competencies 25:32 - Using AI as a Sales Coach 28:33 - AI, Personalization & Sales Messaging 31:00 - The Best AI Use Cases for Sales Teams 36:55 - AI Roleplay & Sales Coaching Tools 40:31 - The Ideal Sales Tech Stack 43:15 - Lori’s Career Lessons & Advice 46:11 - Never Mistake Sales Activity for Achievement ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  2. Aug 26

    #168 How AI Startups Can Scale To $100M+ By Shifting To Sales Led Growth

    In this episode, Martin Schneider breaks down how AI-native SaaS companies can move from product-led growth to sales-led growth, win larger enterprise customers, and build a more effective go-to-market strategy. We also discuss human-first marketing, entrepreneurial vs. institutional sellers, revenue intelligence, AI sales agents and coaching, the future of human salespeople, and why customer lifetime value is becoming increasingly important for profitable growth. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Martin →https://www.linkedin.com/in/martinaschneider/ Constellation Research →https://www.constellationr.com/ The Five Lead-to-Order Agentic Use Cases You Need to Be Using Now→https://www.constellationr.com/research/five-lead-order-agentic-use-cases-you-need-be-using-now Timestamps 00:00 - Intro 03:36 - Human-first marketing that actually resonates 08:08 - Entrepreneurial vs institutional sellers 12:27 - Moving from product-led to sales-led growth 18:51 - The PLG to SLG transition playbook 23:46 - Revenue intelligence and the future of CRM 26:01 - AI sales agents and real-world use cases 29:48 - Using AI for sales coaching 32:33 - The human sales skills AI can't replace 39:46 - The Chief Growth Officer playbook 43:23 - Customer lifetime value and profitable growth 45:30 - Martin's advice for building a successful career ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  3. Aug 24

    #167 $1B SaaS VP: The Proven 3 Step SDR Playbook To Get Promoted

    Matt Reuter breaks down how RealPage develops SDRs from new hires into promotion-ready sales professionals through its Launch, Accelerate and Elevate program. We cover cold calling, AI roleplay, objection handling, voicemails, discovery, internal networking, and what SDRs should focus on if they want to move into an Account Executive role. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Matt →https://www.linkedin.com/in/matt-reuter Timestamps 00:00 - The 3-Stage SDR Development Program 03:56 - How to Train New SDRs Effectively 08:44 - Why Cold Calling Is Still Winning 11:30 - The Best Cold Call Openers 16:44 - Roleplaying & Handling Objections 20:39 - Using AI to Train Sales Reps 22:15 - Why SDRs Should Leave Voicemails 24:51 - Accelerate: Developing Better SDRs 26:44 - Elevate: Preparing SDRs to Become AEs 31:09 - Hunter vs Farmer: Which Sales Role Fits You? 33:42 - What Makes a Great Sales Rep? 38:04 - Building Relationships to Get Promoted 40:11 - What Most SDR Organizations Get Wrong 42:16 - Why Tech Sales Can Change Your Life 43:43 - How to Find the Right Tech Sales Company ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  4. Aug 21

    #166 Evan Carmichael: How to Build Unshakeable Confidence & Beat Imposter Syndrome

    In this episode, Evan Carmichael shares how to build real confidence, overcome imposter syndrome, and develop stronger belief in yourself. We talk about why focusing on service can make you more confident, how your beliefs around money and success shape your actions, the power of borrowing belief from the right people, and how Evan went from struggling to grow his YouTube channel to building an audience of more than 4.6 million subscribers. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Evan's Links: Skool →https://www.skool.com/believenation Instagram →https://www.instagram.com/evancarmichael TikTok →https://www.tiktok.com/@evancarmichael X.com →https://x.com/evancarmichael Linkedin →https://www.linkedin.com/in/evancarmichael Facebook →https://www.facebook.com/EvanCarmichaelcom Website →http://www.evancarmichael.com Timestamps 00:00 - Building Confidence Through Service 05:55 - Money & Limiting Beliefs 09:13 - Borrowing Belief From Others 13:30 - What True Confidence Looks Like 15:13 - Breaking Through Imposter Syndrome 20:30 - Evan’s YouTube Growth Journey ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  5. Aug 19

    #165 Morgan Ingram's Cold Call Script For 2026 (with live cold call roleplay)

    In this episode, I sit down with Morgan Ingram, CEO of AMP Social, to break down what actually works in cold calling today. Morgan walks through his cold call process from start to finish, including the mindset behind great calls, his permission-based opener, the 30-second rule, how to build a strong value proposition, ask better questions, handle objections, and turn conversations into meetings. We also get into how AI is changing sales and why being magnetic, intuitive, and consistent will become even more important for SDRs and AEs. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link AMP Social →https://theampsocial.com/ Morgan's LinkedIn →https://www.linkedin.com/in/morganjingramamp/ Morgan's Instagram →https://www.instagram.com/morganjingram/ Morgan's YouTube Channel →https://www.youtube.com/ ⁨@morganjingram⁩ Timestamps 00:00 - Intro 00:20 - Is Cold Calling Dead? 03:13 - The Right Cold Calling Mindset 10:21 - The Best Cold Call Opener 16:14 - The 30-Second Rule 20:52 - Building the Perfect Cold Call 33:55 - Handling Objections 41:01 - How AI Will Change Sales 45:32 - Magnetic, Intuitive & Consistent 48:00 - Closing Thoughts ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  6. Aug 17

    #164 What’s Actually Working in Tech Sales in 2026? (Winning Deals, Interviews & AI)

    In this episode, I sit down with Jay Johnston, founder & CEO of Elite Tech Sales, to break down what’s actually working in tech sales in 2026. We cover how top sellers are building trust and winning deals, what companies are looking for in sales interviews, the biggest hiring mistakes founders make, and how AI is changing the role of the modern salesperson. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link 💯 Ace Your Interviews With This Master Checklist →https://docs.google.com/document/d/12Iu3diKHBETqZ5LB0H63Gxx0-td8qcdXK1g5EOapNZw/edit?tab=t.0 Connect With Jay →https://www.linkedin.com/in/johnston-jay Elite Tech Sales →https://www.elitetechsales.com Timestamps 00:00 - Winning Deals by Building Trust 13:56 - How to Stand Out in Sales Interviews 19:23 - The Biggest Sales Hiring Mistakes 28:49 - How Tech Sales Is Changing 30:31 - Will AI Replace Salespeople? 39:19 - The Future of Elite Tech Sales ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  7. Aug 14

    #163 How She Became The #1 Tech Sales Rep (& made President’s Club at Box)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link In this episode, Paige Evans shares the lessons that helped her go from being terrified of cold calling to becoming a top-performing sales rep and hitting President’s Club. We break down how to build confidence, create stronger relationships, take imperfect action, and use curiosity to become a better seller. Paige also shares her Performance Multiplier Framework and how she has balanced high performance, motherhood, and building the next stage of her career. Connect With Paige →https://www.linkedin.com/in/paige-evans-5484486a/ Paige's Website →https://paige-evans.com/ Paige's Instagram →https://www.instagram.com/thepaigeevans Timestamps 00:00 - Intro 00:40 - Paige’s First Cold Call 04:38 - Her Cold Calling Mindset 13:29 - How to Be More Curious in Sales 23:45 - How to Build Confidence 26:29 - Almost Quitting Sales 30:38 - Becoming the #1 Sales Rep 36:12 - How Networking Led to a Six-Figure Deal 43:32 - Building Relationships That Last 46:18 - Hitting President’s Club While Pregnant 52:18 - The Performance Multiplier Framework ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  8. Aug 12

    #162 The New SDR Outbound Playbook: How to Smash Your Number in 2026

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult In this episode, Jake Dunlap breaks down the new SDR outbound playbook and what sellers need to change to succeed in 2026. We cover how to use AI effectively, build stronger business acumen, stand out with video and LinkedIn, improve your sales skills faster, and create more pipeline by focusing on quality over volume. Connect With Jake →https://www.linkedin.com/in/jakedunlap/ Check Out Skaled →https://skaled.com/ AI Powered Seller →https://open.spotify.com/show/2YSdOae5YyHNfy6UQd7iIM?si=e3254bd604f240ea Timestamps 00:00 - Cold Calling & the Dennis Story 03:34 - Jake’s Background 05:33 - The Future of Outbound Sales 10:26 - Why Caring & Curiosity Matter in Sales 14:13 - Following Sales Scripts & Frameworks 17:18 - Advice for New SDRs 20:26 - Reviewing Your Own Sales Calls 23:36 - Treating Wins & Failures as Data 30:48 - The Two Skills Sellers Need to Master 35:26 - The Outbound “Triangle” Framework 38:34 - LinkedIn Video & Building Pipeline 45:20 - Why In Person Events Still Matter ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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