The Chris Hanna Show Chris Hanna

SummaryIn this episode, Chris Hanna discusses the importance of being everywhere in content marketing. He emphasizes the need to be strategically omnipresent across multiple platforms to reach a broader audience and increase visibility and awareness. By being seen in various channels, you can reinforce your message, build authority and trust, and establish your brand as an expert in your field. Hanna also highlights the importance of leveraging platform strengths and resilience against platfo...

SummaryIn this episode, Chris Hanna discusses how to maintain focus in your content strategy and avoid the distractions of shiny object syndrome. He emphasizes defining core objectives and knowing your audience to guide your decision-making. Chris also highlights the need to set clear guidelines, prioritize quality over quantity, and be strategic with your time and resources. He advises regularly reviewing and adjusting your strategy to align with your objectives and audience needs. Finally, ...

SummaryIn this episode, Chris Hanna discusses the importance of consistent content creation and shares his strategies for creating content at scale. He emphasizes the need to understand your content creation capacity and develop a content calendar to stay on track. Building a content repository and leveraging content batching are key to creating a steady content stream. Chris also highlights the benefits of outsourcing certain tasks and repurposing old content. He emphasizes the importance of...

SummaryThis episode discusses building confidence on camera for entrepreneurs. The host emphasizes the importance of being on camera in today's content-driven world and how it can enhance a brand's message and connect authentically with the audience. The conversation provides practical tips for becoming more confident on camera, such as understanding the power of video, starting small and practicing, preparing for content, creating a comfortable environment, dressing for confidence, embracing...

SummaryIn this episode, Chris Hanna discusses the importance of consistency and patience in content creation. He emphasizes the need for a long-term commitment to building a loyal audience and enhancing brand authority. Chris also highlights the power of SEO and search engines in boosting visibility and driving organic traffic. He explains the compound effect of content creation and the potential for long-term benefits. Finally, Chris encourages listeners to master the long game in content cr...

SummaryIn this episode, Chris Hanna discusses the challenge of setting prices for products, services, and brands. He shares his three-tier approach to crafting offers: done by you, done with you, and done for you. Chris emphasizes the importance of understanding the value you provide and effectively communicating it to clients. He also provides a four-step process for valuing your services: calculating costs, researching market rates, considering experience and expertise, and aligning with cl...