9 episodes

This show will help you grow your audience and make an impact without compromising your faith or values. If you are a Christian business owner or content creator who wants to make an impact and shine the light of Jesus, stick around.

With several years of experience serving clients and growing her own blog & podcast, host Esther Littlefield will bring you practical strategies and get into the nitty gritty of HOW to actually build a business and audience online.

Ultimately, the goal of this podcast is to help you shine online by operating with integrity, doing excellent work, and making a Kingdom impact that points people to Jesus.

The Christian Woman Business Podcast Esther Littlefield

    • Marketing
    • 4.9, 9 Ratings

This show will help you grow your audience and make an impact without compromising your faith or values. If you are a Christian business owner or content creator who wants to make an impact and shine the light of Jesus, stick around.

With several years of experience serving clients and growing her own blog & podcast, host Esther Littlefield will bring you practical strategies and get into the nitty gritty of HOW to actually build a business and audience online.

Ultimately, the goal of this podcast is to help you shine online by operating with integrity, doing excellent work, and making a Kingdom impact that points people to Jesus.

    Choosing Where to Focus When Starting a Coaching Business [Strategy Session with Kylie Torstad] [Ep. 9]

    Choosing Where to Focus When Starting a Coaching Business [Strategy Session with Kylie Torstad] [Ep. 9]

    When starting a coaching business, it can be challenging to find your first few clients. And it can also be difficult to figure out where to spend your time and resources to promote your coaching services.
     
    In this episode, I’m sharing a strategy session that I did with Kylie Torstad. She recently started her life coaching business and she’s trying to figure out where to focus. She also is pursuing the goal of finding her first several clients.
     
    We dive into what she’s doing and how she can start to narrow down and focus on the activities that will bring her results. We also discuss the difference between using social media versus having a website or email list. In addition, we brainstorm a strategy that might help her grow her FB group and generate interest in her coaching services.
     
    For the full show notes for this episode, go to christianwomanbusiness.com/9
    Key Points Discussed: Kylie’s business and life background What Kylie’s business goals are and what she’s doing right now The marketing activities that are working well for Kylie How much time Kylie has for her business Ways Kylie can bring new clients into her business Getting testimonials Facebook group Personal network Challenge Choosing one social media to nurture Narrowing her focus for coaching  
    Connect with Kylie Torstad: Facebook Page Facebook Group Instagram Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
     
    Website Christian Business Owners Shining Online Facebook Page LinkedIn Subscribe to my other podcast, The Christian Woman Leadership Podcast

    Show notes for this episode can be found at https://christianwomanleadership.com/9

    • 40 min
    Creating Your Ideal Business (and Life) [Ep. 8]

    Creating Your Ideal Business (and Life) [Ep. 8]

    Is your business the business you truly want, or just the one you accidentally ended up with? Are you operating in alignment with your goals, needs, and your unique gifts and strengths?
     
    In episode 7, we talked about the first part of creating the life and business you want by diving into your ideal life. If you missed that, be sure to go back and listen before listening to this episode.
     
    Today, I want to share with you 2 more things that you need to consider in order to make sure your business is not just successful but also lines up with where you want to go long term.
     
    For the full show notes for this episode, go to christianwomanbusiness.com/8.
    Key Points Discussed: Your financial goals Questions to ask yourself Setting your income goals for your business Your ideal business What to consider when structuring your business What you should not base your business plans or structure on Final things to remember  
    Resources or Links Mentioned: Featured review from Janell Wood Episode 4: You Need an Audience (or Do You?) Episode 7: What You Must Know to Create the Life (and Business) You Want Free Webinar: How To Accelerate Your Audience Growth With 3 Simple Principles  
    Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
    Website Christian Business Owners Shining Online Facebook Page LinkedIn Subscribe to my other podcast, The Christian Woman Leadership Podcast


    Show notes for this episode can be found at https://christianwomanleadership.com/8

    • 20 min
    What You Must Know to Create the Life (and Business) You Want [Ep. 7]

    What You Must Know to Create the Life (and Business) You Want [Ep. 7]

    You want to create a successful business, but have you considered what you want your life to look like? Many people jump into creating their business goals, strategic plans, and marketing plans before thinking about one very important factor.
     
    As we kick off the summer season, I wanted to bring this conversation to you, because I learned the hard way. I found myself with a successful business, but without much freedom or flexibility in my personal life.
     
    In this episode, I am sharing with you the first thing you need to know in order to create the life and business you want. In the next episode, I’ll be focusing more on the business side, but today let’s talk about the life side.
     
    Grab the free download that goes along with this episode.
      Key Points Discussed: My experience of creating a successful business but a stress-filled life The one thing you need to know in order to create the life (and business) you want Questions to ask yourself What this exercise will require of you Resources to help you go deeper What to do after you do this exercise  
    Resources or Links Mentioned: Introducing the Christian Woman Business Podcast [Episode 1] Essentialism: The Disciplined Pursuit of Less by Greg McKeown. Christian Woman Leadership Podcast Episode 56 with Esther Inman  
    Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
     
    Website Christian Business Owners Shining Online Facebook Page LinkedIn Subscribe to my other podcast, The Christian Woman Leadership Podcast

    Show notes for this episode can be found at https://christianwomanleadership.com/7

    • 22 min
    3 Ways to Incorporate Faith in Your Business [Ep. 6]

    3 Ways to Incorporate Faith in Your Business [Ep. 6]

    Have you ever struggled with how to incorporate your faith into your business? There’s often a tension here for Christian business owners: we want to be open about our faith and shine the light of Jesus into a dark world, but we also want to serve our clients and customers well without turning people off.
     
    What’s the best way to do this, and is there one “right” way?
     
    In this episode of the Christian Woman Business Podcast, I’m sharing my thoughts about 3 different ways you can incorporate your faith into your business.
     
    The 3 ways you can incorporate your faith in your business are:
    Your audience/clients/customers  Your business offers (content or services) You as the business owner  
    Your Audience or Your Clients/Customers It’s vital as a business owner for you to determine who your ideal audience or ideal client/customer is. One factor you may want to consider in this description is whether or not you are trying to reach people of the Christian faith. 
     
    You might decide that no, you don’t want to target a specifically Christian audience. Or, you may determine that while a shared faith is not necessary, you do want values to be aligned. Or, you may choose to focus primarily on a Christian audience.
     
    Your Business Offers When it come to what your business offers, it can look a couple ways:
    The message or services of your business might be something that can help anyone OR your message or services might be specifically a faith-based message  
    This is a very personal decision, and you need to determine what is right for you. In many cases, I believe you can be very effective in your business by offering a service or product or content without it being explicitly faith based. 
     
    For example, someone selling website design or accounting services may not want or need to have their message include faith.
     
    However, someone who is talking about marriage and relationships may want to include faith in their message, especially if they are talking about ways to keep a marriage strong and healthy.
     
    You as the Business Owner No matter whether your audience is faith-based or your message is faith-based, I believe that YOU have the ability to shine your light as a believer in Christ no matter what you do or who you serve.
     
    As the business owner or content creator, you can shine the light of Jesus in several ways.
    Integrity in how you run your business.  The way you treat your clients and customers.  By not hiding your faith.  The way you interact online.   
    I know a lot of really amazing Christian business owners and content creators. They all handle the connection between their faith and business slightly differently. 
     
    I have some great friends who are out there proclaiming a very faith-based message to a faith-based audience. And I have other friends who are serving their clients or audience faithfully by providing excellent content and services, but not explicitly talking about their faith all the time.
     
    And both ends of the spectrum, I believe, are still bringing glory and honor to God. 
     
    What’s important is that you are following God’s leading in this area and seeking him for the ways you want to go about this.
     
    Resources or Links Mentioned: The Ops Authority Episode 4. Christian Woman Leadership Podcast Episode 77  
    Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
    Website Christian Business Owners Shining Online Facebook Page LinkedIn Subscribe to my other podcast, The Christian Woman Leadership Podcast


    Show notes for this episode can be found at https://christianwomanleadership.com/6

    • 24 min
    Growing Your Audience from Scratch [Strategy Session with Shelley Madueme] [Ep. 5]

    Growing Your Audience from Scratch [Strategy Session with Shelley Madueme] [Ep. 5]

    Have you ever had a business idea, but you had no idea how to find the people who would be interested in what you want to offer?
    Unless you’re already famous, all of us start from scratch when it comes to growing an audience. It’s not rocket science, but it also takes time and strategy to find the people who you want to reach.
    In this episode of the Christian Woman Business Podcast, I’m sharing a strategy session that I did with my friend Shelley Madueme. 
    We’re talking about:
    Shelley’s business background How she landed on her new business idea Strategies to grow her audience from scratch The possibility of starting a podcast Naming things to attract her ideal audience Getting feedback The risk of setting out into something new  
    Grow Your Audience If you’d like to learn my signature system that I used to help grow my Christian Woman Leadership Podcast to over 100K downloads in 17 months, as well as grow my email list and my Facebook group. These strategies are transferable to growing not just a podcast audience but other audiences as well.
     
    Click here to learn more about the masterclass.
    Resources or Links Mentioned: StrengthsFinder
     
    Connect with Shelley:
    Website Free Chaos to Calm for Christian Moms workbook and email series  
    Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
     
    Website Christian Business Owners Shining Online Facebook Page LinkedIn Subscribe to my other podcast, The Christian Woman Leadership Podcast
    Show notes for this episode can be found at https://christianwomanleadership.com/5

    • 33 min
    You Need an Audience (or Do You?) [Ep. 4]

    You Need an Audience (or Do You?) [Ep. 4]

    Everyone's telling you that you need an audience, but do you really? In this episode I’m going to break down who needs to build an audience online.
     
    To do this, I want to help you figure out which overall “bucket” of online business you fall into. There are 3 overarching categories of businesses that I see online, and they each have their own unique pros and cons. They also each have a very different approach to building an audience (or not).
     
    Note: these 3 are not the only types of online businesses, but they are the types most likely to be listening to this podcast.
     
    After we discuss the 3 categories of businesses, we’ll talk about whether they need to build an audience or not.
     
    3 Types of Online Businesses Service Provider Provides a service in exchange for money. Can include website designer, graphic designer, copywriter, social media manager, podcast editor, etc. In these examples, someone is paying you for a service and receiving a tangible “product” in exchange.
     
    As a service provider, you can earn an income quickly. You can also gradually increase your rates based on your expertise in what you are offering.
     
    This is one of the fastest ways to generate an income online.
    Coaching/Consulting This may include a life coach, business coach or consulting, fitness/wellness coach, parenting coach, etc. In these examples, someone is paying you for your time and expertise, but they are not receiving a tangible product in exchange.
     
    Side note about coaching/consulting: it’s my take that coaches and consultants actually need to have an expertise in what they are coaching or consulting about.
     
    I’ve seen some people say that you can be a coach just by calling yourself a coach. And while that is technically true, it’s really important that you actually are able to provide value for your clients.
     
    Often we simply don’t realize what that value is and we DO have something we could coach someone on. But at the same time, if you are brand new to the online space and you need income immediately, I don’t generally recommend diving into coaching first thing.



    Content Creator Provides a digital product in exchange for money. This can include digital courses, ebooks, audio content, etc.
     
    A content creator or “info product” business can take longer to build up, but can end up being more profitable in the long run, since it requires less of your 1:1 time.
     
    You can build a content based business quickly if you have money to invest in advertising to sell your digital products. 



    Which Type of Business Are You Building?  
    After hearing the descriptions of these 3 types of businesses, hopefully you can determine which one you fall into. You may recognize that you are trying to build more than one of them, which can be very difficult to do.
     
    A big part of choosing which type of business you want to build right now comes down to your financial goals/needs. 
     
    It’s much easier and faster to earn an income as a service provider vs. a content creator. 
     
    Coaching or consulting can bring in quick income, but it’s slightly harder to sell because the buyer is not getting a tangible result like a new website.




    So who needs an audience? Service provider: You don’t really need to build an audience right now; you need to build a referral network and focus on 1:1 connections
     
    Coach or consultant: You need a slightly larger pool of prospects to draw from than the service providers, so you should start building an audience, but continue focusing on 1:1 relationships as well.
     
    Content Creator: Yes! You do need to build an audience. You need a larger pool of people to sell your digital products to or to sell a book, so you have to build an audience.
     
    Grow Your Audience  
    Now, if you fell into the category of needing to grow your audience, then I

    • 20 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

KimStewTX ,

This podcast shines!

So thankful for Esther creating this podcast! As a Christian solopreneur i almost cried when this week’s episode (06/11/20) came into my inbox. It was a sign from God for sure and I’m so thankful He chose Esther to deliver it. Shine on, sister. ❤️
~ Kim Stewart
Kim Stewart Marketing

Janell W ,

Just what I needed!

I’m loving this podcast. As a podcaster/writer/wanna-be future business woman, I feel like Esther is speaking right to me. It’s so helpful to hear her explain things in practical and strategic ways. I’ve enjoyed listening to her Christian Women Leaders podcast as well. But if like me, you want to serve God with excellence but sometimes feel overwhelmed with ideas or fearful that you’re making missteps along the way, you’ll love this show. Thank you, Esther! I’m encouraged to shine on!

Assigned Financial Solutions ,

Perfect for any faith-based business owner

I love that Esther knows exactually what christian business owners are struggling with and can speak right to it. AND in short bite size pieces so you can implatment what she is teaching.

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