The Chrono Show is an endurance industry podcast for event producers, race directors, timers, and a variety of industry insiders. The few and the proud that make endurance sports competitions possible for all of us to enjoy.
The show focuses on the history of this industry, the unique individuals that created it, the current state of affairs, and where it all goes from here.
The show is hosted by Mike Milici from ChronoTrack, with guests from all across the industry, and a few from outside it.
Ep. 16 - Insider Edition: ChronoTrack Timer, Brad Henz
In today's episode, Mike is joined by none other than our very own CT Timer, Brad Henz.
Brad is the co-owner and co-founder of ShaZam Racing in Peoria, IL - a business venture built on the need for a better timing solution for the very events they owned and operated. Since starting in 2012, Brad and his business partner have expanded their focus and effort on Track and Field and Cross Country Events. - a space that not a lot of timers go into willingly. Brad walks Mike through the process of shifting gears and gives his advice on how he got started.
And while many of the conversations Mike has had over the past few months have revolved around the business side of Covid-19 and its negative impacts, Mike and Brad shift the discussion to something we've all needed more of: talking about the silver-linings we might have missed along the way.
We promise you won't want to miss this ChronoTrack Timer Insider Edition with Brad! Happy Listening.
Ep. 15 - Insider Edition: ChronoTrack Timer, Ann Hupp
In today’s episode, Mike sits down with Ann Hupp, Virginia-based ChronoTrack Timer and co-owner/founder of Mettle Events.
We couldn’t be happier to record this episode as it turned out to be one of our most hilarious, lighthearted yet intimate, and honest podcast episodes we’ve done so far.
Self-described as the peacemaker in her circle of friends, family, and co-workers, Ann is the individual looking for the right solution for everyone. But don't let that seemingly passive trait fool you, because as you’ll hear throughout the episode, Ann is a feisty fighter who won’t back down from anyone or anything.
She affectionately praises the engineering and timing talents of her husband/business partner Kevin and speaks candidly about the lessons they've learned along the way, which starts with knowing your craft and knowing your worth in the industry. She notes her company isn’t the cheapest in the market, but her clients get what they pay for - the best timing and consulting services. Listen as Ann shares her expertise on how and why Mettle Events is valued so highly in the industry.
She’s been an advocate for clients, her team, and even fellow Timers. To her core, Ann believes that there is “enough pie for everyone", and now more than ever, it's time for our event and timing communities to rally behind each other. Share the knowledge and you share the wealth.
We guarantee you won’t want to miss Episode 15, so get right to it! Happy Listening!
Ep. 14 - Insider Edition: ChronoTrack Timer, Matt Helbig
In today’s episode, Mike sits down with ChronoTrack Timer Matt Helbig. Matt is the Founder and CEO of St. Louis based, Big River Race Management, and Founder and Co-Owner of Big River Running Company, a local running and walking specialty store also in St. Louis MO.
Mike and Matt discuss the heart of what makes Matt’s business so successful, how he’s built a company with 8 full-time team members, and even offers advice on how he believes Timers should be positioning their services.
You’ll hear Matt speak to the power of Timers and their ability to become a valuable resource for their Event directors outside of just scoring and results. He notes that Timers are in a unique position to time dozens of events a year, compared to their clients who are usually focused on only one event per year, leading to knowledge and skill that are sellable.
His top three value-adds for Timers and their businesses are inside, so you won’t want to skip any part of this episode.
Ep. 13 - Industry Expert: Beth Salinger, EMI
In today's episode, Mike sits down with industry mogul, Beth Salinger, Founder & Chief Event Officer of Endurance Marketing Inc. (EMI)
In 2003, after working in the tech industry and realizing her skill set could be put to great use in the endurance space, Beth took her project management experience and love of endurance sports to create Endurance Marketing Inc. (EMI). In the beginning, her focus was on selling sponsorship and overseeing health and fitness expos for various sized events throughout the country. Over the years she has continued with selling and has added race operations, charity programs, elite athletes, budgeting, race directing, and much much more.
If you know Beth personally, you'll Beth has created a name for herself and her team by thinking outside the box and delivering a truly unique experience for both Race Directors and Athletes alike. If you don't know Beth, this episode is the perfect way to peek inside her brain and learn about how and why she's been so successful.
She can take what most people see as the worst, most boring, dreaded part of the course, and turn it into an opportunity to highlight something unique about the event, its sponsors, or its host city - all for the delight of the athlete and their experience.
In Beth's eyes, there are no problems, only opportunities for excellence. Listen as Beth dives into the process that brings her ideas to life, and how fostering special relationships has helped her build a community that people are eager to join.
After listening to the show, if you're interested in getting in touch with Beth, she welcomes anyone and any conversation with arms wide open. Just give her a call at 312-925-6067.
Ep. 12 - Insider Edition: ChronoTrack Customer, Kathy Dalby
In today’s episode, Mike sits down with ChronoTrack customer and friend Kathy Dalby. Kathy is the CEO of Pacers Running, an award-winning running specialty retailer and events production company in the greater Washington DC region. In her role, Kathy is responsible for strategy, brand and marketing, events, and administration.
Like many of the guests we’ve had on the show, Kathy found her way to the industry somewhat by chance. Unfulfilled and working at a DC law firm, she walked into a running store to help a friend pick out a pair of shoes and walked out with a job.
From there her passion for retail and events blossomed. She found the right partners and connections and built Pacers Running - now with seven retail locations in the DC area and endurance events all along the East Coast. You’ll hear Kathy describe her business principles and values; at the core, people over profit; do well by doing good, and always be present, kind, and brave. What you do matters, and whom you do it with and for matters even more.
Among the stories and experiences, Kathy and Mike dive into her business best practices and how Pacers has not only survived the pandemic but thrived. Kathy and her team saw the pandemic shutdowns as an opportunity to connect not just locally but globally as well.
Being the first running store in her area to provide virtual shoe fits, the virtual space became a way to bring all types of runners and athletes into the fold. The digital strategy that unfolded throughout the pandemic is a strategy she and her team plan on building on for the future.
You won’t want to miss this episode with an all-around boss businesswoman and hopefully, you’ll take away the inspiration we have.
Ep. 11 - Industry Expert: Tina Wilmott, Endurance Sportswire
In today’s episode, Mike connects with Tina Wilmott, Founder and President of Endurance Sportswire.
Tina Wilmott is a successful entrepreneur and experienced public relations executive, strategist, and speaker.
In 2011 Wilmott founded Endurance Sportswire, the only press release distribution service exclusively for the running, cycling, and triathlon industries. Tina saw a gap in the market and created THE place to stay up to date on B2B industry news. Today, Endurance Sportswire is read by thousands of reporters and industry insiders and is the source for endurance sports business news and jobs.
On the show, Tina shares her expertise in Public Relations and dives into Press Release best practices - a must-listen for anyone in the industry looking to find new and relevant ways to get the word out about your business.
If you are a Timer or Event Director and are looking to publish a newsworthy announcement, head over to Endurance Sportswire and submit your first Press Release. In addition to the Press Release best practices Tina shares on the podcast, the website includes links to more tips and even hosts a downloadable Press Release template.
And for all listening, if the Endurance Sportswire newsletter isn’t the first email you read in the morning, you’re missing out! To subscribe to Endurance Sportswire click here.