The Circular Strategies Podcast with Bob Alvarez

Bob Alvarez | Brand Managers

Creating sustainable economies through conversation and community. Join Bob Alvarez as he navigates the multifaceted world of circular, sustainable, and purpose-driven business initiatives. Together we can make a bright green future for generations to come.

Episodes

  1. 07/28/2025 ·  VIDEO

    From Zambian Roots to Global Impact (VIDEO)

    Hey, Circular Strategies fans! Bob Alvarez here, thrilled to chat with Brighton Kaoma, a Zambian activist turned global leader in sustainability and mentorship. From his early days as a teen radio host in Zambia’s copper mining region to founding Amano So, Brighton’s all about creating harmony between people, nature, and economies. We dive into his mission to bridge local and global solutions, the power of collaboration over competition, and how Amano So’s mentorship model is transforming leadership. If you’re into sustainability, systems thinking, or social impact, this episode’s a must-watch! Subscribe, drop a comment, and join the circular economy conversation! Guest Introduction: Folks, get ready for Brighton Kaoma, a true changemaker! Growing up in Zambia’s mining heartland, he kicked off his activism at 14 with a radio show, later leading global programs at the UN and founding Amano So, a mentorship platform uniting leaders across industries. With his passion for sustainability and collaboration, Brighton’s insights on building ecosystems for change are pure gold for anyone interested in a better future. Key Takeaways: • Brighton’s mission started in Zambia, focusing on harmony between society, nature, and future generations. • Amano So connects emerging leaders with seasoned mentors to foster bi-directional learning and tackle global challenges. • Collaboration, not competition, is key to creating scalable, sustainable solutions across sectors. • Misalignments between public policy, nonprofits, and private sectors stem from focusing on differences instead of shared goals. • Success stories like Grameen Bank show how empowering underserved communities can drive economic and social impact. • A systems-based approach strengthens interconnected solutions, ensuring no one is left behind. Chapter Markers: 0:00 Intro 0:30 Guest Introduction 2:00 Brighton’s Grassroots to Global Journey 6:00 Founding Amano So and Its Mission 12:00 The Power of Mentorship in Leadership 18:00 Bridging Public, Private, and Nonprofit Sectors 23:00 Success Stories in Collaboration 28:00 Closing Keywords: Bob Alvarez, Brighton Kaoma, Circular Strategies Podcast, Amano So, sustainability, circular economy, mentorship, social impact, Zambia, systems thinking, collaboration, sustainable development, leadership, nonprofit innovation, global solutions

    39 min

  2. 07/28/2025

    From Zambian Roots to Global Impact (AUDIO)

    Hey, Circular Strategies fans! Bob Alvarez here, thrilled to chat with Brighton Kaoma, a Zambian activist turned global leader in sustainability and mentorship. From his early days as a teen radio host in Zambia’s copper mining region to founding Amano So, Brighton’s all about creating harmony between people, nature, and economies. We dive into his mission to bridge local and global solutions, the power of collaboration over competition, and how Amano So’s mentorship model is transforming leadership. If you’re into sustainability, systems thinking, or social impact, this episode’s a must-watch! Subscribe, drop a comment, and join the circular economy conversation! Guest Introduction: Folks, get ready for Brighton Kaoma, a true changemaker! Growing up in Zambia’s mining heartland, he kicked off his activism at 14 with a radio show, later leading global programs at the UN and founding Amano So, a mentorship platform uniting leaders across industries. With his passion for sustainability and collaboration, Brighton’s insights on building ecosystems for change are pure gold for anyone interested in a better future. Key Takeaways: • Brighton’s mission started in Zambia, focusing on harmony between society, nature, and future generations. • Amano So connects emerging leaders with seasoned mentors to foster bi-directional learning and tackle global challenges. • Collaboration, not competition, is key to creating scalable, sustainable solutions across sectors. • Misalignments between public policy, nonprofits, and private sectors stem from focusing on differences instead of shared goals. • Success stories like Grameen Bank show how empowering underserved communities can drive economic and social impact. • A systems-based approach strengthens interconnected solutions, ensuring no one is left behind. Chapter Markers: 0:00 Intro 0:30 Guest Introduction 2:00 Brighton’s Grassroots to Global Journey 6:00 Founding Amano So and Its Mission 12:00 The Power of Mentorship in Leadership 18:00 Bridging Public, Private, and Nonprofit Sectors 23:00 Success Stories in Collaboration 28:00 Closing Keywords: Bob Alvarez, Brighton Kaoma, Circular Strategies Podcast, Amano So, sustainability, circular economy, mentorship, social impact, Zambia, systems thinking, collaboration, sustainable development, leadership, nonprofit innovation, global solutions

    39 min

  3. 07/28/2025 ·  VIDEO

    Reimagining Plastic Recycling (VIDEO)

    In today's episode, Bob Alvarez dives into an incredible conversation with Greg Janson, founder of Triton Ties, who is turning plastic waste into durable railroad ties. Greg shares his journey from a childhood in recycling to creating a game-changing composite tie that tackles the environmental and economic challenges of traditional wood ties. We explore the realities of plastic recycling, the genius of durable goods, and why chasing a “perfect circle” might not be the answer. If you’re passionate about sustainability and innovative solutions, this episode is for you! Hit that subscribe button, share your thoughts in the comments, and let’s keep the circular economy conversation going! Guest Introduction: Folks, I’m thrilled to introduce Greg Janson, the mastermind behind Triton Ties. With roots in recycling since 1974, Greg’s journey took him from a family scrapyard to the Marine Corps, and now to revolutionizing the railroad industry with composite ties made from plastic waste. His expertise in plastics and sustainability makes him the perfect guest to unpack the circular economy’s biggest challenges and opportunities. Key Takeaways: • Greg’s Triton Ties transform mixed plastic waste into durable railroad ties, solving both environmental and economic problems. • The railroad industry faces a massive issue with 20 million wooden ties replaced yearly, many rotting faster than expected. • Plastic recycling needs long-term contracts and collaboration to scale sustainably, not just chasing a “perfect circle.” • Composite ties, reinforced with glass fiber, last 50+ years and can be swapped one-for-one with wood ties. • Durable goods like pallets and marine decking are untapped opportunities for plastic waste recovery. • Start with an end-of-life solution in mind to make plastics truly circular. Chapter Markers: 0:00 Intro 0:30 Guest Introduction 2:00 Greg’s Journey in Recycling 10:00 The Problem with Wooden Railroad Ties 18:00 Building a Composite Tie Business 25:00 The Circular Economy and Plastic Waste 35:00 Future Opportunities for Triton Ties 40:00 Closing Keywords: Bob Alvarez, Greg Janson, Circular Strategies Podcast, Triton Ties, plastic recycling, railroad ties, circular economy, sustainability, composite ties, plastic waste, recycling innovation, durable goods, environmental solutions, waste management, recycling contracts

    55 min

  4. 07/28/2025

    Reimagining Plastic Recycling (AUDIO)

    In today's episode, Bob Alvarez dives into an incredible conversation with Greg Janson, founder of Triton Ties, who is turning plastic waste into durable railroad ties. Greg shares his journey from a childhood in recycling to creating a game-changing composite tie that tackles the environmental and economic challenges of traditional wood ties. We explore the realities of plastic recycling, the genius of durable goods, and why chasing a “perfect circle” might not be the answer. If you’re passionate about sustainability and innovative solutions, this episode is for you! Hit that subscribe button, share your thoughts in the comments, and let’s keep the circular economy conversation going! Guest Introduction: Folks, I’m thrilled to introduce Greg Janson, the mastermind behind Triton Ties. With roots in recycling since 1974, Greg’s journey took him from a family scrapyard to the Marine Corps, and now to revolutionizing the railroad industry with composite ties made from plastic waste. His expertise in plastics and sustainability makes him the perfect guest to unpack the circular economy’s biggest challenges and opportunities. Key Takeaways:  Greg’s Triton Ties transform mixed plastic waste into durable railroad ties, solving both environmental and economic problems. The railroad industry faces a massive issue with 20 million wooden ties replaced yearly, many rotting faster than expected. Plastic recycling needs long-term contracts and collaboration to scale sustainably, not just chasing a “perfect circle.” Composite ties, reinforced with glass fiber, last 50+ years and can be swapped one-for-one with wood ties. Durable goods like pallets and marine decking are untapped opportunities for plastic waste recovery. Start with an end-of-life solution in mind to make plastics truly circular. Chapter Markers: 0:00 Intro 0:30 Guest Introduction 2:00 Greg’s Journey in Recycling 10:00 The Problem with Wooden Railroad Ties 18:00 Building a Composite Tie Business 25:00 The Circular Economy and Plastic Waste 35:00 Future Opportunities for Triton Ties 40:00 Closing Keywords: Bob Alvarez, Greg Janson, Circular Strategies Podcast, Triton Ties, plastic recycling, railroad ties, circular economy, sustainability, composite ties, plastic waste, recycling innovation, durable goods, environmental solutions, waste management, recycling contracts

    55 min

  5. 03/18/2025 ·  VIDEO

    The Truth About Green Claims

    Greenwashing lawsuits are on the rise, and Mollie Hughes, CEO of Softly Solutions, is here to help businesses avoid them. In this episode of Circular Strategies, host Bob Alvarez dives into the risks of misleading sustainability claims and how Softly’s AI-powered compliance tools are revolutionizing how businesses navigate sustainability regulations, validate their green claims, and build consumer trust. Mollie shares real-world examples, like Keurig’s $15 million lawsuit, and explains how companies can avoid these pitfalls by using real-time legal guidance, competitive insights, and AI-powered compliance reports. Whether you’re a product developer, sustainability leader, or marketer, this episode will give you the insights you need to future-proof your sustainability strategy.   Key Takeaways : Greenwashing is a Growing Legal Risk for Companies Over half of all sustainability claims don’t comply with regulations. Consumer demand for sustainable products is increasing, but vague or misleading claims can lead to lawsuits and brand damage. The Keurig Lawsuit is a Warning to All Companies Keurig labeled its K-Cups as recyclable, but they were too small for standard recycling facilities. The result? A $15 million lawsuit for misleading consumers. AI and Automation are Revolutionizing Green Compliance Softly Solutions offers a real-time compliance platform that instantly validates sustainability claims. This tool helps companies avoid legal risks, gain competitive insights, and build trust. Sustainability Laws are Changing Faster Than Ever In the last year alone, 500+ new sustainability regulations have been enacted. Many companies can’t keep up, which is where AI-powered regulatory tracking becomes essential. Sustainability Compliance is Becoming a Competitive Advantage Softly’s platform isn’t just about legal safety—it’s also helping sales teams create stronger sustainability claims that resonate with consumers. Competitive analysis features allow brands to identify market gaps and differentiate themselves. Siloed Departments are a Major Obstacle to Compliance Many companies still operate in silos, making it difficult to align product development, marketing, and legal teams. Softly Solutions brings all stakeholders together, ensuring everyone is on the same page before sustainability claims go public.   Chapter Markers : 00:00 - Introduction | Bob welcomes Mollie Hughes, CEO of Softly Solutions. 01:30 - The Growing Risk of Greenwashing | Why misleading sustainability claims are costing businesses millions. 03:50 - The Keurig Lawsuit Case Study | How one mistake led to a $15 million fine. 07:00 - How Softly Solutions Works | AI-powered compliance tools for sustainability claims. 10:30 - How Companies Use Softly | From marketing validation to product development guidance. 15:00 - Why Competitive Analysis Matters | How Softly helps companies outmaneuver competitors. 18:00 - The Compliance Struggles of Global Companies | 500+ new regulations and how Softly tracks them. 22:00 - The Future of AI in Sustainability | Softly’s next-gen conversational AI for compliance checks. 27:00 - Final Thoughts & How to Work with Softly | Exclusive 80% discount offer for listeners!   Keywords : greenwashing, greenwashing lawsuits, sustainability compliance, ESG regulations, Softly Solutions, Mollie Hughes interview, circular economy, sustainable business, AI in sustainability, green claims, Keurig lawsuit, product development, green marketing, regulatory compliance, ESG tools, FTC Green Guides, sustainability claims, risk mitigation, legal compliance, environmental regulations, sustainable branding, consumer trust in green products, AI compliance tools, sustainable product development, climate policy, corporate sustainability, circular business model, regulatory risk management, corporate social responsibility, sustainable innovation, green business strategy, responsible manufacturing.

    31 min

  6. 03/18/2025 ·  VIDEO

    Tickling Sharks & Changing Systems

    In this episode of Circular Strategies, host Bob Alvarez welcomes the legendary John Elkington, often called the "Godfather of Sustainability" and the mind behind the Triple Bottom Line (People, Planet, Profit) framework. With decades of experience advising corporations, governments, and financial markets, John shares his bold insights on system change, the failure of incrementalism, and why circularity is currently going backward rather than forward. He reflects on the existential crisis facing democracies, the role of younger generations in shaping the future, and the corporate mindset shifts required to drive real sustainability. John also discusses the need for pragmatic, long-term policy commitments and how AI, systemic thinking, and cross-sector collaboration can help shape a more regenerative economic model. If you're looking for a thought-provoking conversation on the future of sustainability, business, and circular economies, this episode is a must-listen!   Key Takeaways : Incremental Change Isn’t Enough—We Need System Change Many sustainability efforts today tinker around the edges rather than addressing core systemic issues. Businesses and policymakers must rethink financial structures, governance, and economic incentives to make real progress. Circularity Is Moving Backward Instead of Forward Despite corporate commitments, the world is becoming less circular, with more waste and inefficient resource use. Policy failures, short-term economic priorities, and a lack of systemic coordination are to blame. The Future Will Be Led by People We Haven’t Heard of Yet Historically, major societal shifts come from unknown leaders emerging during times of crisis. Today’s business and political leaders are often too entrenched in outdated models to drive real change. AI & Technology Can Help, But Only with the Right Leadership AI could be a powerful tool for enhancing sustainability efforts, optimizing circular supply chains, and reducing waste. However, if used without systemic oversight, AI could also exacerbate inequalities and environmental problems. The Role of Democracy in Sustainability Is at a Crossroads Younger generations are losing faith in democracy, which could lead to more authoritarian approaches. John controversially suggests that older generations should not have as much influence over the future if they are voting against sustainability progress. Business Leaders Need More Curiosity, Generosity, and Optimism Curiosity: Leaders must look beyond their industries to see how transformation is happening. Generosity: Instead of competing at all costs, businesses must find ways to collaborate and share knowledge. Optimism: Despite setbacks, history shows that massive change is possible, and leaders must act with bold confidence.   Chapter Markers : 00:00 - Introduction | Bob Alvarez welcomes John Elkington. 02:00 - "Tickling Sharks" and Challenging Power | John explains his role in shaping corporate sustainability from the inside. 06:30 - Why Circularity Is Moving Backward | The harsh reality of why businesses are failing at circularity. 12:00 - The Green Swans vs. Gray Swans Concept | How radical positive change emerges from crisis. 18:00 - Why Businesses Are Failing to Plan for the Future | The disconnect between leadership and systemic change. 25:00 - The Role of AI in Sustainability | Can technology actually help fix these problems? 31:00 - Should Older Generations Lose Voting Rights? | John’s controversial take on democracy and sustainability. 38:00 - How to Actually Drive Change | Practical steps for businesses, policymakers, and sustainability leaders. 42:30 - Final Thoughts & Call to Action | Why the next wave of sustainability will look completely different.   Keywords : sustainability podcast, John Elkington interview, triple bottom line, circular economy, system change, corporate sustainability, business strategy, ESG, green swans, gray swans, AI in sustainability, sustainable leadership, business transformation, regenerative economy, capitalism and sustainability, voting rights and climate change, democracy and sustainability, impact investing, business innovation, climate action, corporate responsibility, policy change, future of sustainability, economic systems, leadership mindset, environmental activism, supply chain sustainability, renewable energy, sustainability trends, sustainability framework, business governance, green business, sustainable innovation.

    44 min

  7. 02/06/2025 ·  VIDEO

    The Future of Sustainability: AI, Carbon Credits, and Circular Supply Chains with Andy Weinstein

    In this episode of Circular Strategies, host Bob Alvarez sits down with Andy Weinstein, a third-generation Pepsi bottler turned circular economy innovator. As the founder of Godot, Andy is on a mission to redefine waste management by transforming industrial byproducts into valuable resources. From converting apple waste into food-grade CO2 for Pepsi carbonation to leveraging AI for smarter supply chain management, Andy shares how businesses can move beyond traditional recycling to create multi-output circular solutions. He also discusses the challenges of scaling sustainability, the role of carbon credits, and why transportation costs remain a major barrier to circular innovation. If you're interested in the intersection of AI, sustainability, and waste-to-value systems, this episode is a must-listen!

    42 min

  8. 02/06/2025 ·  VIDEO

    Beyond Profit: How Family Offices Can Drive Lasting Impact in the Circular Economy

    In this insightful episode of Circular Strategies, host Bob Alvarez sits down with Savannah Suttle, Founder and CEO of Schema and Principal at Noble Global Ventures. As a pioneer in family enterprise transformation, Savannah merges organizational design and coaching to help multi-generational businesses create sustainable, resilient legacies. She shares how family offices are shifting toward circular economy principles, not just in business models but in their very approach to wealth stewardship, waste reduction, and long-term impact. Savannah also delves into the generational mindset shifts necessary for true sustainability, the importance of feedback loops in business and environmental strategies, and why collaboration over competition is the key to a more circular future. If you're looking to understand how circular principles can be applied beyond supply chains—into leadership, organizational design, and legacy-building—this episode is a must-listen!

    31 min

  9. 10/28/2024 ·  VIDEO

    Thinking Like a Startup in the Race to Circular with Nick Muschong

    The circular economy is coming faster than you realize. If your business doesn't adapt now you risk being left behind. Today Bob sits down with Nick Muschong, Chief Revenue Officer at Shapiro. Nick shares how their 120 year old company began thinking like a startup driving innovation to expand metal recycling to plastic, wood, and much more. Nick also shares practical advice on how to not only achieve zero landfill waste but become profitable in your circular strategy.

    29 min

  10. 08/08/2024 ·  VIDEO

    Turning Waste into Wealth: Circular by Shapiro's Journey to Zero Landfill with Tim Ridderbos

    Hear the incredible story of how a metals-only company transformed into a powerhouse in sustainability. Today, Bob Alvarez joins Tim Ridderbos, VP of Business Development at Circular by Shapiro. Tim shares their compelling real-world journey with solutions on how to reduce landfill waste, earn prestigious awards for circular supply chains, and affect the bottom line along the way. Listen now for a roadmap of how your organization can create a more sustainable future.

    50 min
  • 10 Episodes

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Creating sustainable economies through conversation and community. Join Bob Alvarez as he navigates the multifaceted world of circular, sustainable, and purpose-driven business initiatives. Together we can make a bright green future for generations to come.

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