7 episodes

Design your business for success with strategies for brand language, aesthetics, and systems to align your business with your most impactful customers.

Clarity in Business with Erik Soper Erik Soper

    • Business
    • 5.0 • 1 Rating

Design your business for success with strategies for brand language, aesthetics, and systems to align your business with your most impactful customers.

    Episode 6 - What "Marketing Companies" Don't Want You To Know About 'Google My Business'

    Episode 6 - What "Marketing Companies" Don't Want You To Know About 'Google My Business'

    In this episode we are going to save you money, and hopefully help you rank higher in Google. If you’ve ever gotten a cold call about your Google Business Listing, or someone claiming to be Google, this episode allow you to feel fully confident when you say “no thanks, we’ve got that covered.”

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    Interested in working with Erik Soper & Clarity Business Design to strengthen your company's marketing platform? Visit https://claritybusiness.design/consultation to learn more about our services and begin your conversation!

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    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

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    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 15 min
    Episode 5 - Why It's Important to Build A Platform, Not A Website

    Episode 5 - Why It's Important to Build A Platform, Not A Website

    Is your website actually a platform for growing your brand? Probably not… yet.

    In this episode, Erik Soper discusses how your website is only one component of a healthy brand platform, and how you can begin to strengthen your brand presence online.

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    Interested in working with Clarity Business Design on your company's marketing strategy and platform design? Visit https://claritybusiness.design/consultation to learn more about our services and begin your conversation!

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    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

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    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 18 min
    Episode 4 - Your Most Powerful Content Strategy in 2022 (Part 2)

    Episode 4 - Your Most Powerful Content Strategy in 2022 (Part 2)

    (Part 2) What do you do with your evergreen content marketing pieces? How can a business get more readers for their articles from other forms of media?

    In this episode we continue to explore a powerful Content Marketing strategy that allows you to not only provide valuable content to your Most Impactful Audience, but also make sure that you're building a library of such content that can serve you for years to come.

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    Interested in working with Clarity Business Design on your company's marketing strategy and platform design? Visit https://claritybusiness.design to learn more about our services and begin your conversation!

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    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

    ----

    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 23 min
    Episode 3 - Your Most Powerful Content Strategy in 2022 (Part 1)

    Episode 3 - Your Most Powerful Content Strategy in 2022 (Part 1)

    (Part 1) How do you get more traffic to your website and landing pages using Content Marketing? Is there a way to do it without having to come up with a new idea every week?

    The answer is: yes!

    In this episode we begin to explore a powerful Content Marketing strategy that allows you to not only provide valuable content to your Most Impactful Audience, but also make sure that you're building a library of such content that can serve you for years to come.

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    Interested in working with Clarity Business Design on your company's marketing strategy and platform design? Visit https://claritybusiness.design to learn more about our services and begin your conversation!

    ----

    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

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    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 19 min
    Episode 2 – The First Mistake Most People Make When Marketing on Social Media

    Episode 2 – The First Mistake Most People Make When Marketing on Social Media

    If you've ever been responsible for marketing a business online - heck, even if you've just seen businesses post on Social Media - you've probably felt like something is a little... off.

    How do you avoid coming across the wrong way when marketing your company or organization on Social Media? In this episode we try to identify key tips that will help your content build an audience that matters, while standing out from your competition.

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    Interested in working with Clarity Business Design on your company's marketing strategy and platform design? Visit https://claritybusiness.design to learn more about our services and begin your conversation!

    ----

    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

    ----

    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 18 min
    Episode 1 – Is Branding Misunderstood?

    Episode 1 – Is Branding Misunderstood?

    What really is a brand? Is a logo a brand? How do you build a stronger brand over time? We discuss these questions and more in the official first episode of the Clarity Business Design Show.

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    Interested in working with Clarity Business Design on your company's marketing strategy and platform design? Visit https://claritybusiness.design to learn more about our services and begin your conversation!

    ----

    Join our community of entrepreneurs and marketing-titled professionals! Sign up for an exclusive email list and our private Slack channels at: https://community.claritybusiness.design

    ----

    Tell us what you think about this episode - or send us your questions and help us to identify future topics! Send us a note at: podcast@claritybusiness.design

    • 20 min

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