100 episodes

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

The Claw Eric Holtzclaw

    • Marketing
    • 5.0 • 4 Ratings

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

    Your Sales Team Is Broken with Crispin Cruz

    Your Sales Team Is Broken with Crispin Cruz

    On this episode of The Claw, Eric is joined by Crispin Cruz. Crispin is a seasoned sales expert and the founder and CEO of Sales Arbiter.Sales and marketing are often listed together but really are not the same. Crispin joins the podcast today to talk about aligning your sales and marketing teams and the 7 parts of the sales process. Tune in and find out where you can support and augment your sales team.

    • 47 min
    How to Create a Space That Reflects Your Brand with Chris Bisceglie

    How to Create a Space That Reflects Your Brand with Chris Bisceglie

    The office is coming back but will it ever be the same again? Today on The Claw, Chris Bisceglie, VP of Marketing at Atlanta Office Interiors, joins Eric to discuss upcoming office trends, why your office reflects your brand and impacts your bottom line, and how to create a space that tells your story. Listen in to hear how the Liger Lair was designed and then register for our Open House to come see the space in person: https://1l.ink/2T42LG8.

    • 36 min
    The Intersection of Data and Creativity: How to Create Marketing Messages That Convert with Jackie Chism

    The Intersection of Data and Creativity: How to Create Marketing Messages That Convert with Jackie Chism

    A few weeks ago Fela Smith joined The Claw to teach us that the biggest marketing mistake executives make when it comes to creating marketing messages is talking to the wrong audience. This week on The Claw, Jackie Chism, Lead Writer of Liger Partners joins Eric to teach you how to use persona data and research to write messages that convert. Listen in for one simple tip to transform the effectiveness of your copy.

    • 32 min
    Buying High So You Don’t Have to Sell Low with Dakota Ward

    Buying High So You Don’t Have to Sell Low with Dakota Ward

    We've all heard "buy low, sell high." You've probably even practiced this philosophy. This week on The Claw Podcast, Dakota Ward joins Eric to discuss the one time that phrase must be reversed if you want to win big. Listen in to find out what Executives need to understand before they pull the trigger on their next marketing spend.

    • 30 min
    The Biggest Marketing Mistake Executives Can Make with Fela Smith

    The Biggest Marketing Mistake Executives Can Make with Fela Smith

    Are you  spending your marketing budget in the most effective and efficient way?  Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy.  Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.

    • 35 min
    Why Content Should Be Your Company's Top Marketing Priority for 2021

    Why Content Should Be Your Company's Top Marketing Priority for 2021

    Content marketing is an essential part of your strategy.  Tune in to this episode of The Claw to find out more!

    • 33 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Marketing

Listeners Also Subscribed To