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The Claw Podcast | How to Build Your Team as an Executive with Chris LaFay
There’s no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.
The Claw Podcast | Content Planning with Jackie Chism
Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.
The Claw Podcast | Avoiding Translation Trip-Ups with Joe Goldstein
When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.
The Claw Podcast | Mastering Effective of Communication with Cynthia Hayes
Communication is the foundation of all relationships. We’re happy to have Liger’s managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.
The Claw Podcast | Insurance Messaging Missed Opportunities with Jackie Chism
Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.
The Claw Podcast | Why You Can’t Avoid Social Media with Brejhe’ Halls
Why is it important to have social media in today’s climate? Today we’re welcoming new Liger Brejhe’ on The Claw to talk about why refusing to be present on social media can hurt your business.