Marketing your business has become a $hit-show. Everyone tells you to do it differently and that you need to do MORE. That's baloney. This podcast is based on the ridiculously simple 7-step Client Stampede formula that can be used by any business, in any industry to attract all the clients you can handle. Each episode is bite-sized (a couple minutes), sometimes funny - and always inspirational. Delivered in a New Zealand accent, now you can hear first hand from the trenches the kind of marketing that REALLY works to grow your business on your terms in ANY economy. Based on the book The Client Stampede by Julie Guest.
#88 The 3 Secret Copywriting Formulas To Make Price Irrelevant
If you've been listening to some of my earlier podcast episodes you'll know that copywriting - the art and science of using words to persuade and influence - is a superpower every entrepreneur should learn more about. Even if you have no intention of ever writing your own ads it will help you to recognize great ad copy from the mediocre, which will make hiring the right people for your team a breeze.
On this episode I've detailed three of my favorite copywriting formulas to help get your prospects over the price hurdle. I debated whether I should share this... but decided I should on the assumption that you'll only use this ethically to help sell products and services that you truly believe make people's lives better.
#87 Twelve Smart Questions to Ask a Website Design or Marketing Agency
Thinking of investing in a new website for your business? In this episode, I cover some essential questions to help you decide firstly, what kind of website you want, and secondly, what are the smart questions to ask a prospective company to get the most bang for your marketing bucks.
Need more marketing tips and strategies to get further faster? Subscribe to my weekly Marketing Gold email: http://www.bolderlouder.com/marketing-gold
#86 The New Way to Win Customers For Well Established Brands
Perhaps your company has a very well-established brand that has endured over the years? It's survived this long - but can you be confident that it's got what it takes to attract today's new customers? Take a listen to this episode and discover how a legacy brand like Tylenol had to do a major pivot with their brand because its marketing message wasn't resonating with Millennials. Is it time to reinvent and rebrand your legacy brand? It's food for thought.
If you're considering doing a rebrand, don't do anything until you've read (or listened) to a copy of my book The Client Stampede. Discover the importance of having the right strategy and marketing message to elevate your business to the next level, and find out what those are so you don't end up wasting your money.
The Client Stampede book is available on Kindle, paperbook and audio book.
#85 Is Your Sales Prevention Department Secretly At Work?
Have you ever been in a situation where you've tried to buy something from a company - but were somehow prevented at the last possible second? Maybe their website crashed, or their online checkout process was a nightmare to navigate? Or maybe the salesperson confessed to you - in a rare moment of honesty - that even though they sell Mercedes cars , they personally drive a Porsche?
Or, flipping to the other side of the transaction, have you ever had one of your team sabotage one of your sales events by not showing up? How about being unprepared for a very important meeting, forgetting to launch that email campaign, or returning a call from a hot lead?
Ahh yes the sales prevention department is at work all around us ...
#84 Futurist Trend: How You'll Use AR (Augmented Reality) To Attract New Clients In The Very Near Future
Have you ever played a sport using virtual reality? How about attending a football game as a fan using the Fox Sports VR app? Ever wondered what that sofa would look like in your actual living room before you buy it and bring it home to find out? Virtual reality is here in full force and these well known companies are using it to engage and reach new audiences everywhere. Using it in your business to attract new clients will be next - get ready for the next new frontier in marketing!
#83 Why Artists Are Starving (A Story from Ann Arbor)
If you've ever wondered why artists are starving - here's the reason why. And it has nothing to do with "sacrificing yourself in the name of art," but everything to do with marketing.
Am I being too harsh? I love love love art. I know many very successful artists. I have two friends who are now globally recognized artists and make 8 figures. It's not as difficult as you might think. The same principles apply to their business as to yours. Find a herd. Offer them something they need/want/desire to the best of your ability. Give them a great experience. Repeat often.
Choosing to starve in the name of your art is a choice, not a prerequisite. This episode tells the story of a certain art fair I went to and my experience ...
This is my favorite podcast!
I listen to it every day! I love how it’s a daily podcast. Julie is truly amazing.
I love this podcast!
It was so helpful and very interesting, it has given me the missing piece I needed.