The Client Stampede - An Unconventional Marketing Podcast by Julie Guest Julie Guest

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Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals. 
MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.

Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide.  Your guide to  understanding the underlying message behind a prospect's objection and how to focus on attracting the right clients.



MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.

Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients.   We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...

Here's what we cover:

1. The Mount Rushmore of marketing and why direct marketing works…directly.
2. Pandemic pandemonium and the contrast effect
3. Pivot! Pivot! Pivot! And know your numbers.
4. If at first you don’t succeed, try, try, try, try again.  The art of multi-step sequences.
5. How to impress a client with just one book
6. Email marketing is not dead! 
7. Evergreen assets that will work for you…even when you aren’t working
8. Money can’t buy me love and the art of personalization
9. Split testing, a tale of trial and error
10. It’s all about the details; know your target market.  P.s. it’s not “women”
11. It’s nice to be niche
 
About James Pollard
James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.


RESOURCES Mentioned

Appointments on Autopilot Email Marketing - TheAdvisorCoach.com

How to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.com




MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.

Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more.
MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.

Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors).  Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa.
This simple but powerful lesson is the foundation of all your lead generation.


MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.

Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.