198 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 4.9 • 282 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

    Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

    Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores globally. Claire’s is also, by far, the industry leader in ear-piercing services.

    With its retail stores and a burgeoning e-commerce and subscription business, Claire’s revenue is about $1.5 billion; the company is owned by Elliott Management Corporation and Monarch Alternative Capital. 

    Kristin has been CMO at Claire’s for about 14 months. Prior to this role, Kristin spent seven years at PepsiCo, where she was Global Chief Marketing Officer. She's also worked at a host of famous companies—including Gap, Calvin Klein, Revlon and Walt Disney.

    In this discussion, Jim and Kristin dive into reinventing and reimagining a 50-year-old brand, having a constant feedback loop with consumers, and the importance of being a CMO with a CEO hat. Plus, Kristin talks about how her Gen Z daughter makes her a better marketer.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 48 min
    Allison Dew (Dell) | Creating The Next Generation of Talent

    Allison Dew (Dell) | Creating The Next Generation of Talent

    Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year.  

    Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsible for the global marketing organization, strategy, and all aspects of Dell Technologies marketing efforts. Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo, Japan, and an independent, multi-cultural agency in New York.

    In this conversation, Jim and Allison discuss how she has helped transform Dell since joining the team in 2008, building a strong internal bench of leaders, how to play to your strengths, and the importance of not getting stuck as CMO.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 51 min
    Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor

    Gary Vaynerchuk (VaynerX) | The Importance Of Kind Candor

    This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk, popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NFT project VeeFriends. In fact, The CMO Podcast's publishing company, Gallery Media Group (among many other companies), is a subsidiary of VaynerX. Gary is also a 5 times NY Times Best Selling author.

    On today’s episode, Gary talks about his new book, 'Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.' The book explores the 12 essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

    Jim and Gary also talk about how The CMO Podcast was conceived, brands being built on TikTok, the importance of kind candor and why nice guys finish first.

    'Twelve and a Half' is available now where all books are sold. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 41 min
    Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture

    Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture

    Kathryne Reeves is the CMO of Illumina, the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Their technology has been in 10,000 labs in 115 countries fighting COVID-19 and is foundational for scientists and researchers to develop vaccines and therapies. Its revenue grew 40% in 2021 to roughly $4.5 billion dollars–its stock price has grown nearly 100% in the last five years, and its market cap is roughly $50 billion.

    Kathryne is the first CMO for Illumina, and has been in the role for about 18 months, joining during the pandemic. She brings more than 25 years of cross-industry marketing and corporate strategy experience to Illumina. Previously, she held senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health.

    In this conversation, Jim and Kathryne discuss the importance of listening and learning when coming in as a new leader, creating a “say-do” culture at work and how being an outsider has made her a better marketer and leader. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 45 min
    Phil Cook (WNBA) | Excite Your Team

    Phil Cook (WNBA) | Excite Your Team

    Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NBA, and the rest by other investors. 

    Phil just finished his first year with the WNBA. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. He previously worked at Nike for 25 years, working primarily in basketball and women’s sports. In that role, he led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns.

    In this conversation, Jim and Phil discuss the importance of CMOs and CEOs building strong relationships, lessons he learned from working at Nike that helped him in his current role and how he’s navigating being the first CMO of a major sports league. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 46 min
    Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

    Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

    Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or people they care about. And in 2021, Time named GoFundMe as one of the most "100 Most Influential Companies" in the world. 

    Musa recently joined GoFundMe in January 2021. Prior to GoFundMe, Musa was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidly growing part of Airbnb’s business. In addition, he has also worked for other major brands such as Ford, Nike, Burberry and Apple. 

    In this episode, Jim and Musa discuss the importance of customers' feedback in innovation, how all great companies have one inherent truth and the power in asking for help. Plus, how our parents shape us and how that relationship permeates each decision we make. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 48 min

Customer Reviews

4.9 out of 5
282 Ratings

282 Ratings

T_DeLuca4 ,

Must listen

As a marketer, this podcast covers it all. Jim gives us access to the best and brightest minds in the industry and asks insightful, emotional and human questions. Keep up the fantastic work, this is an incredibly helpful resource!!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful marketing and business podcasts that I have ever come across - I recently found the show and have been binging ever since! Jim does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring SO MUCH marketing experience to the table. Highly recommend checking this show out - you won’t be disappointed!

Ann O'Brian ,

I can’t get enough!

If you’re looking for inspiration from leading game changers, this is the podcast! As a soon-to-be CMO in the distribution industry, I am absolutely addicted to learning from others and how I can better myself and even be more self-aware. Between real life-lessons, “aha” moments, and overall strategies/implementations, these CMOs are the ones you want to hear from and follow. Thank you, Jim, for creating this outstanding podcast!

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