204 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 4.9 • 284 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Carl Loredo (Wendy's) | Listening is a Super Power

    Carl Loredo (Wendy's) | Listening is a Super Power

    Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"




    Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children.




    This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 52 min
    Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI

    Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI

    In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI.

    First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting consumer demands by offering what they need based off that data—and how that can be effective in creating experiential rewards for consumers. Jim and Michelle also talk about being responsible and competent with consumer privacy data, and using it to fuel the AI engine for an outstanding persona experience to build brand loyalty and trust.

    Jim then speaks with Nic Emery, Chief Customer & Digital Officer at Crown Resorts (Australia) about how he implements many of these strategies to meet consumer demands and create one of a kind memorable moments for Crown Resort's clients to increase brand loyalty.

    Read Deloitte's Global Marketing Trends Report in full at

    https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 47 min
    Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine

    Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine

    This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs.

    In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture. 

    In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte’s Global Market Trends Report.

    Jim also chats with Livia Zufferli, one of the authors of the report’s talent section. Livia is a senior marketing executive with more than 20 years of experience in retail and consumer goods, including time as Target’s Head of Marketing in Canada. A leader in Deloitte’s Customer & Marketing practice, Livia’s areas of focus include brand strategy, integrated marketing planning, communication strategy, advertising, and creative/content development.

    Finally, in order to understand the practicality of these findings, Jim speaks with Laura Curtis Ferrera, the Global Chief Marketing Officer at Scotiabank, the third-largest financial services company in Canada.

    The topics covered in these conversations include: designing an agile team structure, rethinking influencer strategies, hiring skilled people no matter where they live, making sure your team is in sync with your brand purpose, and much more.




    Read Deloitte's Global Marketing Trends Report in full at

    https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 53 min
    Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

    Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

    Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022.

    In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 45 min
    Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

    Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

    Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 when King George III signed a royal charter to establish the hospital.

    Devika had a bright future in financial services with incredible roles across 20 years at American Express, Citi, and Wells Fargo before making a big career switch by taking on her current role about a year ago. In this discussion, Devika talks about why she shifted her career path away from the comfort of what she knew and entered an industry she had very little knowledge about. She also talks about how she's innovating within healthcare and engaging with the consumer to make them aware of NewYork-Presbyterian Hospital while they're healthy—instead of just when they're sick. Plus, she dives into her leadership methods and how she built trust in her team within 10 months of arriving. 




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 55 min
    Hiroki Asai (Airbnb) | Building A Functional Organizational Design

    Hiroki Asai (Airbnb) | Building A Functional Organizational Design

    Hiroki Asai is the Global Head of Marketing at Airbnb, the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb’s just-announced restage in this episode.

    Airbnb’s business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in the quarter, up 70% from a year ago and well above pre-pandemic levels. They recently launched a complete restage to their platform and updated the way they connect consumers with their hosts and destinations that will revolutionize search and connect customer wants with their passions.

    Hiroki and Jim discuss his study of art and design and how that impacted his work as a CMO, what he learned during his 18-year stint at Apple, and his time off between positions, which led him to his current role at Airbnb. Plus, they talk shedding negativity bias to solve problems, and when it comes to understanding what inspires your customer—always ask why.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 49 min

Customer Reviews

4.9 out of 5
284 Ratings

284 Ratings

Duncan,yes like the donuts. ,

Killer insight

Love this podcast. I recently made the jump from sales mgmt. to marketing/brand management and am beyond grateful to have found this podcast. Selfishly would love to hear some interviews with wine and spirits industry people as we are facing some unique challenges as an industry. Anyway, love the show.

T_DeLuca4 ,

Must listen

As a marketer, this podcast covers it all. Jim gives us access to the best and brightest minds in the industry and asks insightful, emotional and human questions. Keep up the fantastic work, this is an incredibly helpful resource!!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful marketing and business podcasts that I have ever come across - I recently found the show and have been binging ever since! Jim does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring SO MUCH marketing experience to the table. Highly recommend checking this show out - you won’t be disappointed!

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Andy Frisella #100to0
Jocko DEFCOR Network
Guy Raz | Wondery

You Might Also Like

Harvard Business Review
Guy Kawasaki
WaitWhat
TED
New York Magazine
Vox Media Podcast Network

More by Gallery Media Group

Gallery Media Group & PureWow
Gallery Media Group & ONE37pm
Gallery Media Group, Hilaria Baldwin & Daphne Oz
Gallery Media Group & Anna Victoria
Gallery Media Group & Bobbi Brown
Gallery Media Group Originals