175 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9 • 271 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Michelle Van Slyke (The UPS Store) | 'Tis the Season to Be Shipping

    Michelle Van Slyke (The UPS Store) | 'Tis the Season to Be Shipping

    Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers.




    In this conversation, Michelle talks to Jim about how she and her team learn from store associates to better serve customers. She also talks about working with her parent company's CMO to achieve a singular vision for the company—plus, how she manages such a large scope of responsibilities.




    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min
    DE&I | Karen Ashley & Melissa Tizon (Providence)

    DE&I | Karen Ashley & Melissa Tizon (Providence)

    On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon, VP of National Communications.

    Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of DE&I in a healthcare company and how DE&I is the future for recruiting. 

    The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 42 min
    Kathy Fish (Formerly P&G) | Growth Works

    Kathy Fish (Formerly P&G) | Growth Works

    Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. 

    This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which would later become a Harvard Business School case study).

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 50 min
    DE&I | Andrea Brimmer (Ally)

    DE&I | Andrea Brimmer (Ally)

    Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets.

    In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind.

    The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min
    Jennifer Davis (Learfield) | Fandom Meets Commerce

    Jennifer Davis (Learfield) | Fandom Meets Commerce

    Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.

    In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.

    CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 52 min
    DE&I | Frank Cooper (BlackRock)

    DE&I | Frank Cooper (BlackRock)

    This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being.

    In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. 

    The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 36 min

Customer Reviews

4.9 out of 5
271 Ratings

271 Ratings

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful marketing and business podcasts that I have ever come across - I recently found the show and have been binging ever since! Jim does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring SO MUCH marketing experience to the table. Highly recommend checking this show out - you won’t be disappointed!

Ann O'Brian ,

I can’t get enough!

If you’re looking for inspiration from leading game changers, this is the podcast! As a soon-to-be CMO in the distribution industry, I am absolutely addicted to learning from others and how I can better myself and even be more self-aware. Between real life-lessons, “aha” moments, and overall strategies/implementations, these CMOs are the ones you want to hear from and follow. Thank you, Jim, for creating this outstanding podcast!

jengulvik ,

Learn from the best!

I love this podcast! The CMOs being interviewed have great stories to share and I've had so many takeaways. I've even had 'aha' moments discovering something about myself when listening to other CMOs on the show. An inspired and easy listen you're sure to learn from.

Top Podcasts In Business

You Might Also Like

More by Gallery Media Group