The CMO's AI Operating System For Leading Now and Landing What’s Next

Host Erica Seidel interviews Corey McCarthy, who has held CMO roles at Axonify, Unifocus, and Webex Events, about how AI is changing CMO hiring, leadership, and team building in B2B SaaS.

You'll learn about:

• How AI is showing up in searches for CMOs -- on both sides of the table
• A simple, repeatable idea for breaking up your professional networking into bite-sized chunks that accelerate the speed of trust
• Ways to demonstrate your AI prowess as a CMO
• How someone 'in search' may actually be more up to date on AI than someone who's 'in seat'
• How the strongest GTM teams are going from single-player AI motions to multi-player motions – with positive impacts not just on overall GTM strategy, but on efficiency of AI spend
• How a CMO's value lies in orchestrating processes, systems, tools, data, and executive alignment with strong AI governance to avoid brand dilution, duplicated work, and runaway token costs
• How CMOs should approach team-building now that AI agents have joined the org

00:00 Welcome and AI focus

00:57 52 coffees networking

03:07 Career path and fun fact

04:53 In seat vs in search

06:05 AI job search system

08:07 Network plus dashboards

11:24 Proving AI leadership

14:19 Governance and token costs

16:39 Team building with AI

19:28 Recruiter advice for CMOs

21:13 Future of the CMO

22:54 Favorite interview question

24:51 How to answer AI questions

28:44 Wrap up and outro

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is focused on how AI is reshaping the CMO role: how you lead, how you hire, and how you get hired."

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety, rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy