12 episodes

B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive.  The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.

The CMO's Guide to Everything Laura Cuttill

    • Business
    • 5.0 • 24 Ratings

B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive.  The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.

    EP. 11 - HyperLeverage Your Marketing

    EP. 11 - HyperLeverage Your Marketing

    Guest: Joel Goobich | Head of Sales and Marketing | Vestorly
     
    Published author, speaker, and industry thought leader Joel Goobich shares his insights gained from 20 years of experience in video and content marketing on how to think in a disciplined way about your marketing objectives, and then leverage each asset to get the most out of it.

    • 16 min
    EP. 10 - Creativity in ABM

    EP. 10 - Creativity in ABM

    A good ABM strategy requires thoughtful planning, a systematic approach, but most of all – creativity.  Formulaic outreach may have worked yesterday, but today is about personalization and genuine connections, some at scale. Join us as Andrea Clatworthy, Head of ABM for Fujitsu, shares guiding principles and inspiring anecdotes for identifying the problems we’re trying to solve and engaging prospects in genuine and relevant ways. 

    • 15 min
    EP. 09 - The Sales and Marketing Partnership in ABM

    EP. 09 - The Sales and Marketing Partnership in ABM

    The hand-in-hand partnership of the sales and marketing function is critical to a successful account based marketing (ABM) strategy. In this episode, Michelle Liro chats with us about her experiences working with sales teams to execute effective demand generation and relationship management throughout the customer lifecycle.

    • 14 min
    EP. 08 – Recruitment Marketing

    EP. 08 – Recruitment Marketing

    Guest: Susan Vitale | CMO | ® iCIMS 

    Every touch point in the marketplace is an opportunity to reinforce your brand story, including current and potential employees. Join us as Susan Vitale shares helpful tips for maintaining consistency and authenticity in the recruiting process and organically turning employees into brand ambassadors.

    • 16 min
    EP. 07 – The Art of KPIs

    EP. 07 – The Art of KPIs

    Guest: Mark Baker | Head of Marketing Operations, EMEA & APAC| Former Oracle
    Measuring KPIs - the aspects of examining performance can be quite the beast to tackle. How do we know we’re using the right metrics to capture the whole picture? Mark Baker, a 17-year marketing veteran, share his approach to selecting meaningful KPIs that focus on long-term success and team unification behind shared goals.

    • 19 min
    EP. 06 - Choosing the Best-Fit CRM

    EP. 06 - Choosing the Best-Fit CRM

    Guest: Jeroen Courthout | CEO | SalesFlare

    The CRM is the cornerstone of the marketing program, but finding the best option in a sea of alternatives can be a daunting task. Listen to Jeroen Courthout, CEO of SalesFlare, offer insights on how to sort through the noise and tips to hone your process before ever touching software.

    • 19 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Cacey C ,

Great show

Right on the point. Great show to learn digital marketing trends.

Jackson Sophat ,

Great Marketing Podcast

I came across this new podcast last week, and I’m loving it. I like how they go straight to the point.

Dakotas Solutions ,

Laura Cuttills with Advertos

Very informative! Will definitely help me in developing my business plan!

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