B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.
EP. 11 - HyperLeverage Your Marketing
Guest: Joel Goobich | Head of Sales and Marketing | Vestorly
Published author, speaker, and industry thought leader Joel Goobich shares his insights gained from 20 years of experience in video and content marketing on how to think in a disciplined way about your marketing objectives, and then leverage each asset to get the most out of it.
EP. 10 - Creativity in ABM
A good ABM strategy requires thoughtful planning, a systematic approach, but most of all – creativity. Formulaic outreach may have worked yesterday, but today is about personalization and genuine connections, some at scale. Join us as Andrea Clatworthy, Head of ABM for Fujitsu, shares guiding principles and inspiring anecdotes for identifying the problems we’re trying to solve and engaging prospects in genuine and relevant ways.
EP. 09 - The Sales and Marketing Partnership in ABM
The hand-in-hand partnership of the sales and marketing function is critical to a successful account based marketing (ABM) strategy. In this episode, Michelle Liro chats with us about her experiences working with sales teams to execute effective demand generation and relationship management throughout the customer lifecycle.
EP. 08 – Recruitment Marketing
Guest: Susan Vitale | CMO | ® iCIMS
Every touch point in the marketplace is an opportunity to reinforce your brand story, including current and potential employees. Join us as Susan Vitale shares helpful tips for maintaining consistency and authenticity in the recruiting process and organically turning employees into brand ambassadors.
EP. 07 – The Art of KPIs
Guest: Mark Baker | Head of Marketing Operations, EMEA & APAC| Former Oracle
Measuring KPIs - the aspects of examining performance can be quite the beast to tackle. How do we know we’re using the right metrics to capture the whole picture? Mark Baker, a 17-year marketing veteran, share his approach to selecting meaningful KPIs that focus on long-term success and team unification behind shared goals.
EP. 06 - Choosing the Best-Fit CRM
Guest: Jeroen Courthout | CEO | SalesFlare
The CRM is the cornerstone of the marketing program, but finding the best option in a sea of alternatives can be a daunting task. Listen to Jeroen Courthout, CEO of SalesFlare, offer insights on how to sort through the noise and tips to hone your process before ever touching software.
Right on the point. Great show to learn digital marketing trends.
Great Marketing Podcast
I came across this new podcast last week, and I’m loving it. I like how they go straight to the point.
Laura Cuttills with Advertos
Very informative! Will definitely help me in developing my business plan!