The Coaching Edge Podcast

Dr. Steve Jeffs and Erwin de Grave
The Coaching Edge Podcast

A Podcast About Coaching, Business and other Interesting Stuff.

  1. JUL 2

    Fierce Kindness: Emma-Louise Elsey’s Guide to Courageous Self-Compassion

    In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Emma-Louise Elsey, founder of The Coaching Tools Company and creator of Fierce Kindness. Emma-Louise shares how her transition from corporate project manager—working for NatWest Bank and Ford Motor Company—led her to discover coaching as a career that truly values people over processes. Now with over 150 coaching tools and tens of thousands of newsletter subscribers, her mission is to help individuals tap into kindness as a powerful, courageous force. The conversation dives into why self-kindness often feels elusive in our VUCA (volatile, uncertain, complex, ambiguous) world, and how cultural norms, guilt, and shame stand in the way. Emma-Louise reframes kindness as “Fierce”—not a passive niceness but a bold, strength-based practice that enables better boundary-setting, imposter‐syndrome management, and authentic self-care. She even outlines her PACT process—Pause, Ask, Choose, Time—so listeners can systematically tune into their needs and honor themselves. Rounding out the discussion, the trio explores work-life boundaries in a remote-first era, the future of coaching amid AI pressures, and the ripple effect of kindness: starting with self and flowing out to teams, families, and communities. Emma-Louise’s insights offer both inspiration and practical tools for coaches and anyone seeking to thrive by being kinder to themselves first. Watch the full episode here: https://thecoachingedgepodcast.com/fierce-kindness-emma-louise-elseys-guide-to-courageous-self-compassion/

    48 min
  2. MAY 28

    How Joy Bufalini Built a Scalable Coaching Business by Simplifying Everything

    In this episode of The Coaching Edge Podcast, we dive deep into the entrepreneurial journey of Joy Bufalini, the creator of Simplify to Multiply®. With co-hosts Dr. Steve Jeffs and Erwin de Grave, Joy shares how her background as a math teacher, the challenges of raising a child with special needs, and her deep love for strategy and simplicity fueled her transformation into a top-tier business coach. Joy explains the Simplify to Multiply philosophy—prioritizing clarity, focus, and intentionality over complex funnels and overloaded offerings. She provides invaluable insights on niching down, mastering one offer, and creating sustainable six-figure coaching businesses by doing less, not more. She also addresses the critical mindset shifts necessary for entrepreneurial success and highlights how internal limitations—not strategy—often hinder early-stage growth. With warmth, honesty, and real-life examples, Joy encourages coaches to trust themselves, be discerning with who they learn from, and embrace simplicity as a success strategy. Whether you’re a new coach navigating overwhelm or an experienced practitioner looking to refine your business model, this episode offers clarity, confidence, and concrete steps to take your coaching to the next level. Watch the full episode here: https://thecoachingedgepodcast.com/how-joy-bufalini-built-a-scalable-coaching-business-by-simplifying-everything/

    36 min

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A Podcast About Coaching, Business and other Interesting Stuff.

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