This is the Cogniverse Show, where you can learn from top marketing managers, CMOs, product owners and world class digital experts about how they tackle the complex challenges of digital transformation, how they find the road of success and what are the tips and tricks they use to achieve outstanding results.
Radu Lupu – How Adidas uses AR to revolutionize footwear e-commerce | The Cogniverse Show #05
Radu Lupu is the Senior Technical Product Manager at Amazon, and up until very recently, the Lead Product Manager of the Adidas mobile app, with former experience at Rakuten and eMag.
Radu is a true technology geek, his core strength lies in building digital experiences in a corporate environment, during which he has gained a profound understanding on how you can achieve success in digital product development starting from scratch.
How Paul Aston from Volvo Cars forges digital growth | The Cogniverse Show #04
Paul Aston is the Product Owner of Volvo’s Open Innovation Platform and a Lead Technical Designer at Volvo Cars in Sweden. He is passionate about finding new ways of using tech with a strong connection to digital.
Creative technology, teamwork, and lessons from user experience-driven pilots are the most important elements for him when exploring new horizons. From his vast experience, both as a developer and a service designer, Paul confirms the importance of a customer-centric approach and brings in-depth technical knowledge to user-centered design thinking.
Fabian Merkel - Weed killer, drugs and artificial intelligence | The Cogniverse Show #03
Fabian Merkel is a Digital Innovation & Venture Consultant from Germany. He is dedicated to building great products and ventures which make things easier, faster and better.
As an imprint of this process he’s also a Podcast Host & Community Manager at ai-zurich, an initiative that aims to bring AI closer to DACH region (Germany, Austria, Switzerland) and to build an AI community through specific events and meetups.
Christian Schneider - Outstanding results through digital at FCA | The Cogniverse Show #02
Christian Schneider is a digital expert whose passion for cars and automotive industry started early. His childhood dream came true, as he is Currently the head of Digital & Customer Experience at FCA. He has been working for over 10 years for big brands in the automotive industry.
Prior to this era, he worked as a client advisor in such global advertising agencies, as Wunderman PXP and JWT. In addition to this, he is also a lecturer at various specialist conferences and at the University of Vienna for the Department of Advertising.
He always focuses on optimizing the customer journey and his motto is: “Some people say good things come to those who wait. Truth is, good things come to those who work hard!” A true digital achiever with serious commitment.
Mihaela Muresan - Achieving organic growth in digital at IKEA | The Cogniverse Show #01
Mihaela Muresan is a marketing and branding guru with over 18 years of experience in the field. She is a passionate brand developer, advocate of continuous learning, mother of 2.
Was former marketing coordinator at LG Electronics, marketing manager at Ikea Romania, and deputy marketing manager at Ikea South East Europe, founder of Brand Essence, a company that helps to find your brands’ unique edges and to create or sharpen your brand identity.
She is one of the most experienced marketers in Europe with heavy experience in the corporate World. She was the mind behind Ikeas steps into online sales in Romania and drove the brand development of Ikea for over 10 years. A brilliant strategist with hands on experience.