40 episodes
The Commerce Club Podcast Sophie Biggerstaff
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- Business
Starting and running a product based business can be a very challenging and lonely place. As founders we tend to wear all the hats (product development, marketing, customer service, sales, operations etc etc...) and sometimes it can be a minefield trying to figure out the solutions to all your business problems alone, so this is where me & The Commerce Club podcast comes in.The Commerce Club podcast is all about helping you confront the big challenges you are facing in your product based business right now!You might be an entrepreneur with a great idea for a product, but no idea where to start to bring that business to life.You might run a fashion brand that has up until now had consistent sales, but whatever you do, you just don't seem to grow.You might be a jewelry brand founder struggling to find time to juggle your business alongside your full time job.Whatever your challenge in your product business right now, I want to help you find a solution!Every week I’ll be chatting with fellow industry experts to help debunk myths, solve your problems and delve in to current industry affairs, as well as chatting directly to founders of small product based businesses, just like yours, where I’ll be deep diving in to their business and helping them unpack and find solutions to their challenges to help them move forward and thrive in the current times.About your host... In case we haven’t met yet, I’m Sophie Biggerstaff an ex-fashion buyer turned small product based business mentor & consultant and I’ve spent the past 12 years working for brands such as Ralph Lauren, Diesel, Kate Spade and Burberry. A couple of years ago I left the corporate world behind and set up my retail consultancy business BYRCOLLECTIVE and I now work directly with small retail and ecommerce brands to help them set up and scale up their businesses!So, with that in mind if you are a small product based business owner facing a big problem right now I want to hear from you. If you are keen to debunk your challenge on The Commerce Club podcast I want you to get in touch and let’s see if I can help you!You can drop me a DM on instagram or TikTok @byrcollective and tell me about the problem you are currently facing.
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38. A week of FREE Commerce Club course content starting with "how and why you need to build a sales strategy for your ecommerce business"
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.
The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.
I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.
So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.
Every day this week I am sharing a module of the course with your for FREE!
Today I am talking about SELLING and why you need a sales strategy in your ecommerce business.
Marketing & sales strategies work hand in hand...
You need to have a sales strategy to know exactly how you are actually going to sell your product and be able to take actions in order to make it happen..
Basically your sales strategy is the messaging you will use to feed your marketing campaigns.
I talk you through why you need a sale strategy in module 1 of the “how and where to sell” course in The Commerce Club.
If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.
Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment. -
37. A week of FREE Commerce Club course content starting with "how to take your customer on a journey to convert"
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.
The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.
I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.
So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.
Every day this week I am sharing a module of the course with your for FREE!
Today I am talking about taking your customer on a journey, because let's be honest nobody JUST buys from you…
For someone to buy from you, they need to trust you, think you are credible, understand what you can offer them and feel like they have a relationship with you, you do this through taking them on a customer journey to convert…
How do you take them on a journey?
I explain all in module 3 of my course “how to launch your brand” in The Commerce Club.
If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.
Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment. -
36. A week of FREE Commerce Club course content starting with "how to build a strategy for your ecommerce business"
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.
The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.
I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.
So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.
Every day this week I am sharing a module of the course with your for FREE!
Today I am talking about how to build a strategy for your brand.
A strategy is simply a plan of action that you can implement to get you one step closer to your goals!
& there’s a few strategies you are going to want to create if you are setting up an ecommerce/product business…
Product strategy - What are you selling? How much of it? Why? USP?
Pricing strategy - Where do you sit in the market? What will incentivize people to buy from you? How much is too much?
Marketing strategy - How will your build awareness and target the people you want to sell to?
Sales strategy - How are you actually going to sell to them?
I cover all of this in module 2 of my course “How to set up your product business” in The Commerce Club.
If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.
Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment. -
35. A week of FREE Commerce Club course content starting with "how to target your ideal customer"
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.
The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.
I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.
So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.
Every day this week I am sharing a module of the course with your for FREE!
Today I am talking about how to target your ideal customer...
Ultimately they are the ones that are going to be buying from you, so you need to know who they are! In module 3 of the “how to turn your idea in to reality” course on the commerce club we delve in to: Why your product needs to be relevant to them. How to target them with your marketing. How you can retain their long term custom
& build a loyal community of people who love what you do!
If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.
Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment. -
34. Starting a mental health brand that has a bigger purpose and why knowledge is power with Alana, founder of this is the remix
This weeks guest on the commerce club podcast is the wonderful Alana who is the founder of this is the remix.
This is the remix was born following alanas diagnoses of autism aged 36, she wanted to create something that was inspired by all of her interests and elements of her personality to promote a positve message to anhyone struggling with mental health and suppor tthem on their healing journey.
I loved this conversation so much as mental health is a hot topic for me and ive been on my own healing journey over the past few years, so we had a lot to talk about and her story is super inspirational.
You can check out This is the remix here!
Instagram here!
If like Alana you are looking to set up your ecommerce business right now and need a little helping hand to keep you going in the rigth direction you can check out my FREE Masterclass "5 steps to starting a product business here!" -
33. How to develop product from scratch and why tech packs and sampling are so important to save you money in your product business with Harriet, freelance fashion designer
Today’s guest is Harriet a freelance fashion and tech pack designer with 10+ years experience working in the fashion industry.
When starting a brand on a budget, tech packs and samples is often something that is neglected due to low start up funds, but it’s actually a huge part of a product development process that should not be missed.
The thing is putting your product in to development without tech packs and sampling is super risky, what might save you money in the short term, may cost you a lot in the long run.
In this episode Harriet and I chat about the product development process and how to eliminate risk by creating tech packs and samples.
Need a tech pack designer? Harriet can be found here…
http://www.harrietfreelance.co.uk/
https://www.instagram.com/harrietfreelance_/?hl=en
If you have been dreaming about setting up a product based business this year, but you feel like you have NO idea where to start with setting up their business 🤷♀️
I've designed a FREE Masterclass to help you! Sign up to: "5 Steps to starting your product business" & by the end of the masterclass you will...
Have learnt how to adopt a founders mindset.🤯
Know how to validate your idea and figure out where you sit in the market. 💡
Know who your ideal customer is & where to find them. 🙋♂️
Have an idea of how you will source your product. 🔍
Know how to plan your launch by marketing and selling to a warm audience. 🛒
Be confident & well on your way to setting up and launching your brand!
Sign up to this FREE Masterclass right here!