96 episodes

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

The Commerce Collective Podcast Flywheel Digital

    • Business
    • 5.0 • 191 Ratings

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

    AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably

    AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably

    The ecommerce industry usually dreads the process of AVNs, but in this episode, Russ Dieringer of Stratably provides a counterpoint on how AVNs can actually be a good thing when you’re prepared. Listen in to learn more about the purpose and significance of AVNs, what Stratably’s research uncovered from this past year, and recommendations for how brands should approach the next round of AVNs.
    Read Stratably’s report here: https://stratably.com/deep-dive-2024-amazon-avn-wrap-up/

    • 27 min
    This Month Above the Fold w/ Patrick Miller - The Big Shift

    This Month Above the Fold w/ Patrick Miller - The Big Shift

    This month’s episode of Above the Fold is a special edition covering Flywheel’s recently published whitepaper titled “The Big Shift.” Patrick and Emma cover the inspiration for the report, highlight key points, and discuss recent announcements that tie back to the paper. You can download the paper here (but be sure to listen to the episode for additional insights!).
    https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics?utm_medium=announcementemail&utm_source=slack&utm_campaign=the-big-shift-whitepaper&utm_content=deckworthy&internal_company_id=2021A1

    • 22 min
    Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette

    Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette

    The Commerce Collective Podcast is back in Cannes and is excited to launch this episode featuring Brian Tomasette - Director of Product, DSP, Amazon Ads that covers the future of addressability. We break it down into three segments, creating relevancy in a cookiesless world, simplification of controls for transparency, and upper funnel solutions for an increasingly fragmented landscape.

    • 17 min
    What Clients Want w/ Andrea Lennon of Omnicom

    What Clients Want w/ Andrea Lennon of Omnicom

    Andrea Lennon, Chief Client Officer at Omnicom joins the podcast to discuss what clients want, what clients need, and how clients and agencies can best work together to achieve their shared goals. What clients want can be broken down into three key themes, and Andrea educates us on how Omnicom approaches large client relationships at the holding company level.

    • 24 min
    This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising

    This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising

    The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important eCommerce headlines each month broken down by none other than Patrick Miller, co-founder of Flywheel. For May 2024 we cover Instacart partnering with Uber Eats for restaurant delivery, SKU sharing across marketplaces, and the fate of TV advertising.

    • 16 min
    The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

    The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

    Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.

    • 21 min

Customer Reviews

5.0 out of 5
191 Ratings

191 Ratings

brianpaul781 ,

Best host!

Podcast host Emma Irwin is hilarious and does a great job of distilling information!

LeeAa1 ,

Fantastic information

This os fantastic information for anyone on the e-commerce space.

ScottBenedict1 ,

What an awesome resource!

What the team at Ascential has put together with this series is an incredibly valuable resource for brands that want to improve their performance in the digital space.

Information on content optimization, organic search enhancement, retail media planning, digital catalog management and more across the leading retail platforms. If you’re an industry professional, or a college student just entering the workforce, this series provides so much valuable insights…AWESOME!

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