248 episodes

The Buyer’s Journey by Commexis is a discussion based podcast on the ever-changing digital marketing landscape! Every weekday a new episode focuses on one of the five stages of The Buyer's Journey: Awareness, Consideration, Purchase, Retention, and Advocacy. These five stages are key to marketing success, and our podcast aims to explain the tactics, strategies, and philosophy behind advertising basics and to untangle the logic behind complex digital marketing decisions!

The Buyer's Journey Commexis

    • Business

The Buyer’s Journey by Commexis is a discussion based podcast on the ever-changing digital marketing landscape! Every weekday a new episode focuses on one of the five stages of The Buyer's Journey: Awareness, Consideration, Purchase, Retention, and Advocacy. These five stages are key to marketing success, and our podcast aims to explain the tactics, strategies, and philosophy behind advertising basics and to untangle the logic behind complex digital marketing decisions!

    TBJ 100 - Facebook Video Metrics Mess-Up

    TBJ 100 - Facebook Video Metrics Mess-Up

    On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.

    • 47 min
    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

    Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population. 

    So, do you want to reach 42% of US internet users or over a quarter of the US population? Then it's time to learn about voice search SEO.

    • 1 hr
    Digital Marketing Automation: What Does The Future Hold? - The Buyer's Journey 98

    Digital Marketing Automation: What Does The Future Hold? - The Buyer's Journey 98

    On today's episode we discuss BrightEdge's new SEO automation tool, the future of digital marketing automation, and introduce a couple new segments.

    • 1 hr 3 min
    TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

    TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

    If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step.

    *If you haven't listened to those episodes, go check them out!
    ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

    • 11 min
    TBJ 96 - Solution To Your Marketing Woes: The Lifetime Value Ratio

    TBJ 96 - Solution To Your Marketing Woes: The Lifetime Value Ratio

    If you're struggling with your digital marketing, this episode is for you. Today we focus on the Lifetime Value Ratio (LTVR), a fundamental formula for determining business growth and success, and how the LTVR can clarify your marketing budgets.

    • 19 min
    TBJ 95 - The State of Digital Marketing: Why is It So Hard To Gain A Competitive Advantage?

    TBJ 95 - The State of Digital Marketing: Why is It So Hard To Gain A Competitive Advantage?

    Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do? On this episode of The Buyer's Journey we discuss the state of the digital marketing industry and help you achieve marketing clarity.

    • 20 min

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