The Committed Creative Podcast Carmen and David Allan-Petale

This week, as we close off Season 3 of the podcast, I thought I'd give a wrap-up of my year in the business and let you know what strategies I've used to grow Red Platypus throughout 2022.

In this episode, I talk about:
- Social media and why it's important to consider what channels you're on and why.
- How LinkedIn has leveraged my business.
- Why getting into the traditional media can still have amazing benefits.
- Why you shouldn't underestimate the power of F2F networking and how it enabled me to exponentially grow my business in 2022.
- How you need to understand the power and value in what it is you do, so you can effectively sell your services and charge what they're worth.

I'd love to hear your thoughts on the episode, so if you have any feedback, please send me a message or connect with me on Linkedin.

Until next time, here's to going all in on your creative pursuits.

This week on the podcast, I talk with Sarah Green, a wedding celebrant and one of the four owners of White Chalk Road, the longest-running search engine optimisation (SEO) company in Australia.
Firstly we covered the business of officiating weddings and spoke about:
How fulfilling it is to be a part of a couple’s milestone day.How Sarah become a celebrant.How Sarah’s yet to experience a Bridezilla although apparently there are nudist weddings out there if any celebrants want a challenge!Then we spoke about White Chalk Road and how:
White Chalk Road’s retainer model works and how they deliver impressive SEO outcomes for their clientsIt's important to write for the customer first, if you want to improve your search ranking.To build your website from scratch with SEO in mind.Wordpress is the best platform to build your website on, in terms of getting the best SEO results.Quality content can get you highly-ranked these days, and you no longer have to rely solely on backlinks.The most important pages on your website are your services pages, and how to make the most of these pages.If you offer many services, you should avoid a one-page website - and whyIf you are looking to get backlinks, make sure the businesses linking to you have high-quality websites.To understand what short tail and long tail keywords are and how to optimise their use.…and loads, loads more.
If you sometimes sweat about where your website is getting seen in Google searches, you need to listen to this episode.
If you want to find out more about Sarah, you check her out celebrant business, and SEO company White Chalk Road.


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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

This week on the Committed Creative Podcast, I sat down with Nikki from Nikki C Coaching to chat about how she helps women to build confidence around their bodies. 

If you feel uncomfortable when you look in the mirror, then you need to listen to this podcast. Especially if you are a mum to little girls.

In this podcast, we talk about how: 
Nikki helps women with setting a positive mindset around their health. Without the internal connection, they can’t change their habits.Nikki went from high school teacher turned to qualified personal trainer and health and wellness coach.She made the switch after realising she loved pastoral care and helping girls and women with their own struggles with their body image.To change your mindset towards loving your body, even if you’ve been conditioned to hate it since you were born.Building body confidence starts through ‘exposure therapy’ where you begin small, wearing something a little more daring or going to the beach when you wouldn’t previously, slowly building confidence.The elasticity in our brain is the most malleable in the morning, which is why it’s so important to feed ourselves positive vibes through good habits early on in the day.By not having easy access to simple health information can create constant overwhelm and make you feel like a failure when it comes to keeping healthy.Uncovering your true why as to ‘why you want to lose weight’ or ‘improve your health and fitness’ can ensure you stay on track towards meeting your goals.We can do better in making sure the young girls in our life grow up confident and resilient.Working for herself enables Nikki to make a bigger impact than if she was working a 9-5, and how the fulfillness she gets from helping other women lights her up.If you want to learn more about Nikki and her program, you can check her out on her Insta.
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative


Feel free to take a screenshot of the episode and share it, along with why you loved it.


Want to find out more about what we do?


(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.


You can check us out at www.redplatypuscreative.com


If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.

Or book in a free call and let's discuss we might be able to help you.

Have you ever thought about launching a business that doesn’t yet exist?


Tracy Murray, aka The Glasses Lady, did just that after seeing how many people felt frustrated with the glasses-buying process after their optical appointments.


As someone who is technically legally blind (thank goodness for contact lenses!) I can completely understand how they feel - I can vividly remember the difficulty of the glasses-buying process. You feel pressured to buy and you feel like you have to make the decision quickly.


Realising these pain points, Tracy decided to launch The Glasses Lady - a business focused on eyewear styling with customised glasses in one to two hours.


In this episode, we discuss how Tracy:


Started the business on her own after speaking to different people in the industry and doing thorough research.Found her first clients. Is passionate about making her customers feel excited and radiant wearing the glasses she styles - and this drives her more than the money.Has partnered with the right people in the industry to make sure she delivers the right glasses for her clients.Styles her customers based on not simply what they look like, but their personality too.Teaches you to think beyond what your style is now and where you want your style to be, so she can find glasses you fall in love with.Doesn’t care how long she spends with her clients, as long as she gets the styling right.Realises that not everyone feels comfortable shopping in a busy, high-pressured environment, which is why her customers always love shopping with her in the privacy of her own home.Had to teach herself social media to get ahead - she used to think TikTok was a band!If you want to learn more about Tracy, you can check out her website or follow her on Instagram.
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative


Feel free to take a screenshot of the episode and share it, along with why you loved it.


Want to find out more about what we do?


(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.


You can check us out at www.redplatypuscreative.com


If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.

Or book in a free call and let's discuss we might be able to help you.

Rebekah Lambert is the founder of Unashamedly Creative, a business helping social entrepreneurs thrive. 
There are many arms to Bek’s business - content creator, social media guru, coach, and strategy and planning services. 
But Rebekah is so much more than just her business. Bek runs a wildly successful Facebook group called The Freelance Jungle which is an amazing space where freelancers feel FREE to discuss the trials and tribulations of being a sole trader.
In this podcast, we talk about:
The need for the real-world space to feel as safe for minorities as the online space can feel.Bek’s innovative methods for getting work - you NEED to hear her hilarious and super creative ways of getting eyes on her business.Her involvement in community groups and the good work she does at bringing people together.That if you can do something different - and even a little bit strange - you will stand out from the crowd.How by proactively looking for ways to help people and giving, rather than focusing on what’s in it for you, you’re bound to get further with your business.That if you take constructive criticism personally in business, you’ll struggle to thrive.How freelancers need to understand their boundaries to ensure they get the most out of their work/life balance.How we can reduce ableism in the workplace - which means excluding people because they have a disability, are neurodiverse, or are in some other way ‘different’.How so many people become freelancers because they feel the traditional working environment is unsafe for them and makes them feel anxious.How to manage clients as a freelancer.How community groups can give you the chance to see how other people solve problems and make you feel as though you’re not alone - because you’re not.The steps to running a successful Facebook group.If you want to learn more about Bek, you can check her out at her website, or on Instagram, and you can join The Freelance Jungle here.

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.

Or book in a free call and let's discuss we might be able to help you.

Kate de Jong is a business and marketing strategy coach for business owners who want meaning, results and impact - minus the struggle.
After losing two pregnancies, Kate realised something needed to change in the way she was living her life. Her high stress was impacting her lifestyle and so she decided to quit her high-powered engineering job and follow her true passions.
In this podcast we discuss:
Kate’s career journey - how she felt she should be an engineer because she was good at maths and science, even though she wasn’t passionate about it. Why you should focus on your natural gifts because this is often where your passions lie and where your joy comes from.How to encourage your own children to follow their dreams.How to uncover your zone of geniusHow to take the leap from full-time employment to self-employmentHow to easily articulate what it is you do so you can sell your services with easeHow to choose a business coach who aligns with what you need.Why in business it’s important to be completely specific in what you do so your customers can clearly understand the end result they’re going to get.The reasons why people don’t buy are because they don’t understand what you’re selling, they don’t see the value, or it’s not the right time. How to go within and listen to your inner guidance to help you follow the right career pathwayIf you want to find out more about Kate, you can follow her Instagram, or check her website at katiedejong.com

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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.

Or book in a free call and let's discuss we might be able to help you.