The Company Show

Megan Dougherty
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
The Company Show Podcast

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

  1. Feed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The Book

    6 DAYS AGO

    Feed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this concluding episode, Tom Fox and Megan Dougherty discuss the upcoming release of Megan’s book Podcasting for Business and why podcasting is vital for most businesses. They highlight the benefits of building relationships, trust, and authority and creating evergreen content. Tom passionately argues that every business should have a podcast, citing its cost-effectiveness and ability to reach a vast audience. Megan provides a balanced view, suggesting that while podcasting offers long-term benefits, its timing should be considered based on the business’s current stage. The episode concludes with a focus on the fun and strategic aspects of podcasting and a reminder that the book is available now! Get your Copy of Podcasting for Business

    16 min
  2. Feed Drop: Elevating Your Business Podcast - Podcasting for Business: The Book

    SEP 8

    Feed Drop: Elevating Your Business Podcast - Podcasting for Business: The Book

    Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom and Megan discuss strategic guest selection for various podcast formats, including thought leadership and relationship-building. They discuss the importance of consistent branding in visual and audio elements and highlight the necessity of thorough show notes and effective real estate utilization for audience engagement and SEO. Megan also hints at upcoming resources and workshops tied to their book, offering practical tools for optimizing podcast ROI. Get the Book! Check out the episode on the Compliance Podcast Network

    15 min
  3. Feed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The Book

    SEP 7

    Feed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom and Megan discuss the integration of podcast blueprints with specific metrics to optimize business outcomes. They explore various blueprints and potential conflicts with metrics and provide practical examples. The episode also covers crucial elements for launching or relaunching a podcast, focusing on content, charisma, and connection. They also discuss the importance of consistent podcast cadence, choosing between audio and video formats, and maintaining high audio quality. Practical advice is given on setting up a recording environment to ensure the best sound quality for your podcast. Get the Book! Check out the episode on the Compliance Podcast Network

    20 min
  4. Feed Drop: Metrics that Matter Part 3 - Podcasting for Business - The Book

    SEP 6

    Feed Drop: Metrics that Matter Part 3 - Podcasting for Business - The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, host Tom Fox and Megan Dougherty wrap up their series on podcast metrics. They discuss the depth and breadth of metrics covered in Megan’s book and explain how each metric can be optimized for a business podcast. The conversation covers monthly recurring revenue, labor cost savings, affiliate sales, sponsorship dollars, and downloads, providing examples and insights on how these metrics can be leveraged for business success. Megan also shares anecdotes and practical advice on using podcasts to achieve various business goals. Get the Book! Check it out on the Compliance Podcast Network

    20 min
  5. Feed Drop: Metrics that Matter Part 2 - Podcasting for Business: The Book

    SEP 5

    Feed Drop: Metrics that Matter Part 2 - Podcasting for Business: The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom and Megan continue reviewing crucial podcast metrics, focusing on brand awareness, social media engagement, list growth, sales qualified leads, and product sales. Megan discusses the challenges and strategies for optimizing each metric, offering practical examples and insights from her experience and research. The episode emphasizes the importance of creating thought leadership content and engaging directly with the audience to build brand recognition and drive business goals. Get the Book! Check it out on the Compliance Podcast Network

    20 min
  6. Feed Drop: Metrics That Matter Part 1 - Podcasting for Business: The Book

    SEP 4

    Feed Drop: Metrics That Matter Part 1 - Podcasting for Business: The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights. Get the Book! Check out this Episode on the Compliance Podcast Network

    17 min
  7. Feed Drop: From Data to Decisions - Podcasting for Business: The Book

    SEP 3

    Feed Drop: From Data to Decisions - Podcasting for Business: The Book

    Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom and Megan look at the importance of metrics in podcasting and introduce the concept of Podcast Value Math—a system to measure various kinds of value a podcast can provide. Megan shares her passion for numbers and systematization, discussing how different metrics contribute to business outcomes. They explore how to track and optimize metrics to enhance podcast performance, touching on the 15 specific business metrics outlined in their book. The episode lays the groundwork for a comprehensive understanding of utilizing metrics to validate a podcast’s effectiveness and ensure it aligns with overall business goals. Get the Book! Check it out on the Compliance Podcast Network!

    10 min
  8. Feed Drop: Choosing Your Strategic Focus - Podcasting for Business: The Book

    SEP 2

    Feed Drop: Choosing Your Strategic Focus - Podcasting for Business: The Book

    Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today. In this episode, Tom and Megan explore the nuances of podcasting for business. They discuss the critical differences between business and personal podcasts and emphasize the importance of integrating them into your marketing strategy. Megan introduces the concept of ‘Podcast Blueprints,’ outlining the five key objectives: audience engagement, relationship building, thought leadership, conversion, and content creation. Through practical advice and real-life examples, they explore how businesses can effectively tailor their podcasts to meet specific strategic goals. Get the Book! Check it out on the Compliance Podcast Network!

    13 min
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Trailer

5
out of 5
2 Ratings

About

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

Information

  • Creator
    Megan Dougherty
  • Years Active
    2022 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2022 980681
  • Show Website
    The Company Show

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