84 episodes

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

The Company Show Megan Dougherty

    • Business
    • 5.0 • 2 Ratings

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

    Share Your Expertise at PFBCon 2024

    Share Your Expertise at PFBCon 2024

    It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference.

    The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and realized that as awesome as in-person podcasting events are, they aren’t always a possibility for business owners who podcast as only one of many, many things they have to do every week.

    So the Podcasting for Business Conference was born—something all virtual and all recorded to fit in around the work of running businesses that so many people need to do.

    And it’s time to start planning for this fall’s edition.

    This year’s event is going to be taking place November 14th and 15th with a few special events earlier in that week. I’m looking for 10 speakers who can give specific tools and strategies to help people podcast more effectively, profitably and pleasantly podcast.

    If you’ve got just such a strategy to share, you can to here and share it!

    To inspire your thinking, I’m sharing several (although my no means all!) of my favorite clips from last years expert lineup. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/84

    Tune in to the full episode and get tips and strategies for…
    podcast visibility and growthpitching to guest on other showsrelationship building for salessearch engine optimizationEmail marketing and collaborationsPodcast re-recording and editingPLUS an exciting announcement and a special offer at the end!

    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

    Get Involved!I hope this has all got your creative juices flowing—and if you have some important learning for a community of business owners, experts, service providers and marketing managers and directors, I want to hear your ideas!

    You’ll find all the details and how to apply here. Applications will be open until July 31st. Please, tell your friends!

    The BookWhile I’m asking for favors, you may know already that I’ve written a book called, shockingly, Podcasting for Business. It’s going to be releasing in early September this year.

    This is a project that has been years in the making—we’ve completely codified the Business Podcast Blueprints and created a handbook you can use to design or refine, and optimize a podcast to bring real, bottom line value to your business.

    Special Offer!What you don’t know yet, is that I am going to give an absolutely free PFBCon ticket to every single person who pre-orders it.

    If this is something you and your community might be able to take advantage of, send me a note here or find me on LinkedIn—let’s talk.


    Need A Podcast?The Company Show was made possible by the team at One Stone Creative.

    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!


    Key Quotes"The whole pitch is really not about you as the person, it's about what you can bring to that show.” - Angie Trueblood

    “In podcasting, the only thing that you are limited by is your imagination.” - Tom Fox


    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023
    Become a speaker at PFBCon 2024 - Apply Here


    Related:Podcasting for Business RefresherThe Value of Podcasting for Business with Tom Fox

    PFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

    Missed PFBCon 2023? Check out the recordings!

    • 17 min
    Case Study: You Should Start A Podcast! with Heather Gray FDN-P

    Case Study: You Should Start A Podcast! with Heather Gray FDN-P

    You should start a podcast!

    These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.

    You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast!

    Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?

    When you’re unsure and you take the plunge into podcast, it’s often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.

    My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.

    Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.

    And her podcast is a powerful force in her business.

    In this case study episode, we’re talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clients—she has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.

    Listen to the episode read the blog post here: https://podcastingforbusiness.com/83


    Tune in to the full episode to learn about:
    The Story of The Lyme BossPodcast Sponsorships and StrategiesAuthenticity in Product EndorsementsStarting with Podcast AnalyticsThe Importance of Solo EpisodesHeather Gray’s Podcasting WorkflowThe Advantages of Embedded AdsLow-Tech Setup for High-Quality PodcastingThe Power of Task Delegation

    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!


    We’re gearing up for PFBCon 2024Next week is an exciting week, because we’re opening up applications for speakers at this year’s Podcasting for Business Conference!
    Make sure you’re subscribed on your favorite channel to catch all the details.


    Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
    We'd love to have you here for a case study episode like this one!


    Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!


    Key Quotes“There is no quick rise with podcasting. You just got to put in your time.” - Heather Gray

    "I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.” - Megan Dougherty


    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023
    Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTube


    Related:Case Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannPodcast Case Study: Grow a Media Business Through Podcasting

    • 33 min
    Protecting Your Vocal Health with Brienne Hennessy

    Protecting Your Vocal Health with Brienne Hennessy

    Have you ever thought about the health of your voice?

    The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the body.

    We’ve all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. But your voice is something that has it’s own health needs and as a podcaster, you should be aware of them.

    When you start podcasting as a marketing channel for your business, you're often not coming from a background where your voice is seen as a tool that needs to be cared for, but it is, and you should make it a priority.

    It's not just about how you sound in your recordings, it's about preventing vocal strain, improving the longevity of your voice, and having more control over how you sound.

    That is what I learned in my first conversation with today’s guest, who joined us for a Strategy and Networking Call in the Spring and totally changed how I think about my most important tool as a podcaster.

    Today I’m sharing the training that Brienne Hennessy, a licensed speech-voice pathologist and the founder of Your Vocal Vitality, gave us in our strategy and networking call back in the spring.

    She is teaching us how voice care is self-care and the mindset shift you need to make about it, what voice triage is, and how to actually improve recovery when we do have vocal difficulties, and some practical tips for preparing your voice before an interview. (Including a vocal exercise I experimented with live on the call!)

    This training did have a video component, so if you’d like to watch, you’ll find the video below!

    Listen to the episode, watch the video, or read the blog post here: https://podcastingforbusiness.com/82

    Tune in to the full episode to learn about:
    Vocal health issues and challengesUnderstanding the voice box: larynxAddressing vocal problems and daily strategiesThe power of warming upMisconceptions and clarifications on vocal healthHow to take care of your voice in a sustainable way
    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

    Here’s the recording of the Strategy and Networking CallThis includes all the exercises and other fun bits that might have been cut out from the podcast version!
    https://vimeo.com/960104765
    Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
    Key Quotes“I've had too many people tell me they actually use the word hate with the sound of their voice and they hate the way it sounds and my question to you is, how can you hate the very thing that you're using to communicate your message with the world?” - Brienne Hennessy
    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023Brienne Hennessy Website | LinkedIn | Instagram
    Top 10 Vocal Care TipsDiscovery Call with Brienne Hennessy

    • 45 min
    Stories, Service & The Authentic You with Brigitte Bojkowszky

    Stories, Service & The Authentic You with Brigitte Bojkowszky

    I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.

    If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.

    Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I’ll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.

    It’s the actual, functional delivery of the company’s brand.

    Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.

    This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.

    That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.

    Today, I’m speaking with Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.

    Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.

    Listen to the episode read the blog post here.

    Tune in to the full episode to learn about:
    The story of Bridget BrandsThe intersection of personal and company brandingStorytelling and brand ConnectionEfficiency and authenticity in AI usageBranding in company onboarding and operationsMetrics and indicators of effective brandingBrigitte’s podcast picks for mastering brand authenticity
    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
    Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
    We'd love to have you here for a case study episode like this one!
    Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
    Key Quotes“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte Bojkowszky
    EMBED
    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023Brigitte Bojkowszky Website | LinkedIn | Instagram | Facebook | YouTube
    BrandsTalk podcastRelated:What Makes an Audio Brand? with Jodi KrangleBranding that Feels Great with Sabrina ChevannesHow to Measure the Impact of Your Podcast with Megan Dougherty

    • 41 min
    Does Your Podcast Need to Be On Video? with Megan Dougherty

    Does Your Podcast Need to Be On Video? with Megan Dougherty

    Let me tell you a little story.

    Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.

    Podcasts certainly did not belong on YouTube. I would have died on that hill.

    Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of all the podcasts we produce so they can go on YouTube.

    When I'm wrong, I'm wrong. It's become one of my best anecdotes, though, so there's a win.

    I have a whole lot of information for you today about audio vs. video podcasts and how to make that choice for your business. Listen below or continue reading the blog post!


    Tune in to the full episode to learn about:
    The current state of video podcastingPros and cons of video podcastsHow to make the choice between audio and video
    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
    Before we get into audio vs. video, here’s an update:
    I am delighted to be able to report that Podcasting for Business, the book, is currently in editing and set for release later this year.

    It feels pretty good. This is a project a long time in the making, and I feel confident that we’re looking at podcast value attribution in an entirely new way that will change the game in how you design, produce and track the outcome of your company’s podcast.

    The official launch date for the book is Tuesday September 10th, and we have some very exciting things planned to celebrate it.
    We’ll have sample chapters, workshops, abundant bonus resources and privileged access to this year’s Podcasting For Business Conference.

    We’ll also have an entire behind-the-scenes documentary-style podcast I’ve created with Amy Collette, the book coach I’ve been working with to get this draft from my brain and our content archive. That will be coming out next month—stay tuned!

    Find out what’s coming and get involved here.

    I really can’t wait to share it with you. I mean that literally—I can’t.

    That’s why I’m sharing a part of one section with you today on this episode, all about making the choice between audio-first and video-first shows.


    Next Week on The Company Show
    Next week I’ve got a fascinating conversation with Dr. Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.

    I learned so much from the conversation, and I’m sure you will to, so make sure you’re subscribed on your favorite podcast player to not miss a thing!


    Need A Podcast?The Company Show was made possible by the team at One Stone Creative.
    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!


    Key Quotes“Getting good at making audio is hard and takes time. Adding all of the extra elements of video right at the outset is a lot and is often more than a business really needs.” - Megan Dougherty

    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023Related:
    The Video Advantage for SEO with Atiba De SouzaShould Company Podcasts be Company Vlogs? with Chrish WeiherPodcasting for Business on YouTube with Angela Hollowell
    PFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
    Missed PFBCon 2023? Check out the recordings!

    • 10 min
    Release Cadences for Every Business Goal with Megan Dougherty

    Release Cadences for Every Business Goal with Megan Dougherty

    After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.

    You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it.

    Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right.

    If you commit to and communicate that you’re going to start a weekly podcast, you should deliver a weekly podcast. It’s not just because it’s important to do what you say you’re going to do—inconsistent releases or a series of stops and starts just aren’t a great look for most brands.

    Consistency is professional, and it should be table stakes, which sometimes means not biting off more than you can chew when it comes to your podcast.

    That is it’s own challenge, because the reality is that more frequent releases means more and faster progress towards key business goals. So you’ve got to find the balance that works best for you, your team, and your business goals.

    Here is some information that will help you make the choice. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/79


    Tune in to learn about:
    Release strategy based on business goalsShould you release in seasons?Types of podcast seasonsSeason topics that you can use

    Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

    We’ll See You Soon!We’re going to be taking a short hiatus for the next 4 weeks while we work on something very, very exciting—One Stone Creative is writing a book!
    You can expect all the details, how you can get a sneak peek, maybe a nifty bonus or two (who knows?)
    We’ll be replaying some great episodes from the archive in the meantime; enjoy, and I’ll be talking to you in a few weeks!


    Need A Podcast?The Company Show was made possible by the team at One Stone Creative.
    If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!


    Key Quotes“A season can also be a great way to test the waters of podcasting to see if you like it and if your audience and community are interested in hearing from you in this way.” - Megan Dougherty


    ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
    Make sure to check out our free Monthly Strategy Calls!
    Podcasting for Business Conference 2023 Recordings
    Learn about what other business podcasters are doing:
    State of Business Podcasting Report 2023

    Related:Does Your Podcast Format match Your Podcast Goals?

    PFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
    Missed PFBCon 2023? Check out the recordings!

    • 7 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

jasoncercone ,

Powerful Strategies

Megan does a great job facilitating strong conversations that bring valuable knowledge and insight to the surface. If you are looking to start a podcast or have one up and running in the business space, there are definitely tips and strategies within this podcast you can utilize to amplify your efforts. Highly recommend!

OliviaTMCook ,

Great resource!

Megan has authentic conversations with business professionals. This is a great resource for business owners and podcasters.

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