The Company Show

Megan Dougherty
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY
The Company Show

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

  1. 100 Episodes and Changes Ahead for The Company Show

    11/14/2024

    100 Episodes and Changes Ahead for The Company Show

    Welcome friends, to episode 100 of The Company Show. Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts. 100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business. So what has having a podcast really done for One Stone Creative? Looking BackWe started the show right around the time we developed the Business Podcast Blueprints — hence the original name, and to be completely honest, we did it because I ran out of excuses for why a podcast production agency didn’t have a show of their own. I was apprehensive, despite having solid strategy and a truly impeccable team behind me. I’m a behind-the-scenes person. I thrive outside of the spotlight, and being a podcast host was never one of my life’s ambitions. But as I tell people all time time, podcasting is awesome for introverts. Just how awesome is something I knew in theory before starting this show, but now, I know in practice. The Company Show has been a vehicle for so much. I’ve met amazing friends and had opportunities I couldn’t have imagined otherwise, and I’m very sure that without it, the Podcasting for Business Conference wouldn’t have existed. The first year’s lineup was composed almost entirely of podcast guests. It was also our testing ground — we’ve released different seasons in different formats to learn about what works, and so we could communicate with our clients more effectively about the reality of doing seasons, weekly, and bi-weekly releases. And now that we’re at episode 100, it’s time for another change. Several, actually. The ChangesWe’re taking a hiatus from new episodes for a few months, to re-imagine the show, and decide how, and if we want it to continue, or if it has served its function and lived out its useful existence. Not every podcast is meant to last forever, and there’s something else going on that is going to make an impact on our decision about The Company Show. We’re starting something new — a new podcast with a brand spanking new RSS feed, which we’re going to be releasing early in the new year. It’s going to be called the Business Podcast Spotlight and will be a short weekly (or more!) show looking at the different ways different businesses are using podcasts as a channel for marketing and business development. These will be short, focused episodes examining strategy, audience, and outcomes for both existing and soon-to-be-released shows — and always with a focus on what can be improved even more. If you’re doing something interesting with a podcast or plan to in the future, I want to talk to you. Head over to PodcastingforBusiness.com/Spotlightapp and tell me about your show. Final ThoughtsI’m excited about this new project and what it might inspire for The Company Show! And I’m also grateful to the wonderful guests I’ve had here over the years. To my incredible team who has made every episode look and sound incredible and to you, listener, who has been the reason for it all. Thank you. As always, I’ve been your host, Megan Dougherty, and this show was produced by the Team at One Stone Creative. Wherever we see you next — here on The Company Show, in The Business Podcast Spotlight, or somewhere else, I look forward to it! Until then. Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Order the book, Podcasting for BusinessLearn about what other business podcasters are doing:

    4 min
  2. Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

    11/07/2024

    Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey

    You know what podcasts suck at? Conversions. You know what's amazing for conversions? Email. You know how to turn podcast listeners into people that you can email? A newsletter. A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today. Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99 Tune in to the full episode to learn about: Integrating Thought Leadership in Newsletters for Podcast PromotionDetermining the Role of Newsletters in Your Podcast StrategyWhen Podcasts and Newsletters Aren't EssentialThe Right Way to Use Episodes in NewslettersHow to Drive Newsletter Subscribers to Your ShowPodcast Discovery Challenges and the Power of Cross-PromotionWhy Human Touch and Curated Content Matter The Podcasting for Business Conference is happening next week — get your ticket here! Read the full notes/blog post here: https://podcastingforbusiness.com/99 Final ThoughtsI love Jessica’s focus on the human connection you’re making with listeners. Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else. Next week is a special one — it’s the Podcasting for Business Conference, and if you don’t have your ticket late in the immortal words of the doors, the time to hesitate is through. (If you can tell me what 90’s movie I’m referencing without googling it, I’ll give you a free ticket, email me at Megan@OneStoneCreative.net) Check out the lineup and the schedule at PFBCon.com and we’ll see you next week! Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“If you are using your podcast to grow your authority as a business owner and you just link to the guest being awesome — you've missed out on a whole opportunity to demonstrate why you are the expert that curated them.” - Jessica Lackey ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Order the book, Podcasting for BusinessLearn about what other business podcasters are doing: State of Business Podcasting Report 2024 Jessice Lackey | Website | LinkedIn | Twitter | YouTube Related:Maximizing the Value of Your Podcast Archive with Racheal Cook

    26 min
  3. New Podcast Data Just Dropped!

    10/31/2024

    New Podcast Data Just Dropped!

    It’s my favorite time of year. I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report. This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner. Today is all about that sweet, sweet data. It’s been an interesting year for business podcasting! We’ve seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show. And the numbers are just nifty. I’ve pulled some of the most interesting takeaways to share with you here today. I strongly recommend that, if you haven’t already done so, you download a copy of the report here to get the whole story! Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98 The Podcasting for Business Conference is happening this November — learn more about it here! Final ThoughtsI hope I’ve sufficiently whetted your appetite for more data! We look at how shows start and end, how they’re edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I’m really just getting started. There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we’ve got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison here. If you have a community that would be interested in this type of data, reach out to me at Megan@OneStoneCreative.net to talk about getting a guest post or interview for your folks I’m always happy to talk about the data! The Podcasting for Business Conference 2024You’ll also want to make sure you’re registered for this year’s Podcasting for Business Conference. It’s happening in about two weeks and We’ve got networking events, we’ve got expert presentations, we’ve got live Q and A with industry leaders — I’ll go so far as to say we’ve got everything you need to take your podcast to the next level in terms of profitability. Grab your ticket here. That’s all for this week! As always, I’ve been your host, Megan Dougherty, and the Company Show was produced by the whole team at One Stone Creative. If you found some value here today, the best way you can support the show is to share it with someone you think could use a whole lot of data about podcasting for business! Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Order the book, Podcasting for BusinessLearn about what other business podcasters are doing: State of Business Podcasting Report 2024

    8 min
  4. The Latest Trends in Guesting with Julie Fry

    10/24/2024

    The Latest Trends in Guesting with Julie Fry

    Let's talk about guest appearance pitches. You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you. All of these things are changing all of the time. There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business. My guest today is an expert in guest pitching — Julie Fry is the founder of Your Expert Guest, a podcast booking agency for women making an impact who want to be heard by their ideal clients without spending hours on social media, which is something I absolutely understand. Julie has tons of great information for us, and I was especially fascinated to hear what is the most effective strategy in converting listeners to real connections these days. It is not the same as it used to be. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/97 Tune in to the full episode to learn about: How to Find the Right Shows to Guest OnPodcast Searching ToolsHow to Go Through The Podcast Outreach ProcessShould You Send Your Interview Questions in Advance?Simplifying Calls to ActionThe Post-Guesting ExperienceTracking Your Guesting CampaignRepurposing The Shows You Guested On The Podcasting for Business Conference is happening this November — learn more about it here! Read the blog post here: https://podcastingforbusiness.com/97 The State of Business Podcasting Report 2024Next week is a really exciting week at One Stone Creative. We're going to be releasing the fifth annual State of Business Podcasting Report, and I can tell you now there have been some interesting changes in the trends and best practices for company podcasts this year. I cannot wait to share them with you! Get all of the details and sign up here to receive it as soon as it drops, Monday the 28th. Next week, I'm going to be sharing some selected results here on the show, so make sure you're subscribed to The Company Show on your favorite podcast platform. Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon here. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“A confused mind doesn't make any choices. Just giving one choice, you increase the likelihood that the listener will act on that choice.” - Julie Fry ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Order the book, Podcasting for BusinessLearn about what other business podcasters are doing: State of Business Podcasting Report 2023 Julie Fry | Website | LinkedIn | Facebook | Instagram Related:The Ultimate Guest Pitching System with Kris WardHow to Pitch Yourself as a Guest

    31 min
  5. Before You Start a Podcast…

    10/17/2024

    Before You Start a Podcast…

    As you know, the Podcasting for Business Conference is fast approaching. We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome. As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcasting topics for you. This year, one of the questions we asked the experts was… What should a business owner think about before they start a podcast? See, a lot of the people who come to the Podcasting for Business Conference are coming because they haven't actually started their show yet, and they want to learn everything that they need to make sure that they make great investment and get a really good return on their podcast. Even if you already have a podcast, if you've been podcasting for years, you should listen anyway because getting back into that beginner's mindset of what you should think about and plan and consider before you start can help you make refinements to your show as it exists now. Here is what the experts think you should keep in mind before you start a podcast — listen to the episode or read the blog post here: https://podcastingforbusiness.com/96 The Podcasting for Business Conference is happening this November — learn more about it here! Watch the video version here: https://youtu.be/M0qCNQXIRd8 Final ThoughtsThat is a whole lot of good advice. If you're in the planning stages or in the I've started, but I need to make changes stage, then you know what to do. Pick some advice, look at your show, review it, and start making changes. Of course, track everything that you do so you can validate what works and what doesn't. If you don't have your ticket to the Podcasting for Business Conference yet, you can get it here and you are not going to want to miss this one. As always, it's all virtual and all recorded, and the recordings are included in your ticket price. You're going to have access for an entire year, so don't stress out if you can't attend absolutely everything. We know you can't. You've got a job! Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon here. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“Why am I doing this?” - Ana Xavier “What does success mean to you?” - Mary Chan ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Order the book, Podcasting for BusinessLearn about what other business podcasters are doing: State of Business Podcasting Report 2023 Learn more about the speakers of PFBCon 2024 here. Related:How to Measure the Impact of Your Podcast

    21 min
  6. Does a Company Show Need Podcast Merch? with Marz

    10/10/2024

    Does a Company Show Need Podcast Merch? with Marz

    When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters. But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business. Today I’m talking to Marz, the CEO of Certified Crucial, a podcast merchandise and distribution company that is doing some very interesting things in the industry. There are a lot more possibilities than there used to be, many of them more interesting and more sustainable than traditional Print on Demand services This was an interesting conversation, and of course, Marz brought the data! Listen to the episode below or read the blog post here: https://podcastingforbusiness.com/95 Tune in to the full episode to learn about: How Certified Crucial is uplifting the creator economyWhat podcast merch really meansThe untapped potential of podcasts on vinylCan smaller shows leverage merchandise?Crafting merch that resonates with your audienceMerch as a tool for guest engagement and brand integrityROI and pricing for sustainable and ethical merch in podcasting The Podcasting for Business Conference is happening this November — learn more about it here! Read the full post here: https://podcastingforbusiness.com/95 Final ThoughtsI love the possibilities of merchandise for extending the community building around your podcast. It won’t be a fit for every company podcast, but there are some very cool use cases for engaging your audience, gifting your guests and increasing your brand awareness. Checkout certifiedcrucial.com to see what kind of possibilities might be a good match for your business. Mars is also going to be joining us at the Podcasting for Business Conference for a Coffee and Q&A session on the morning of Thursday, November 14th. If you’ve got merch-related questions, this will be a session to catch! Get your ticket at PFBCon.com, and prepare to spend three days learning from industry leading experts, networking with fellow podcasters and getting the tools and strategies you need to podcast more effectively (which means profitably!) for your business. You’ll also get access to the On-Demand content library right away — and we’re adding to it every couple of weeks between now and the conference. I hope we see you there! Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“Yes, we want to engage our listeners. Yes, we want to give them something, and we also want to make sure that we uphold our integrity and our image as a brand as well.” - Marz ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing: State of Business Podcasting Report 2023 Marz | Website | LinkedIn | Facebook | Instagram Crucial Creators Program Related:Getting Sponsors for Podcasts and Events with Alex DurantShould You Get a Sponsor for Your Company Podcast?

    30 min
  7. AI for Your Podcast with Susan Frew

    10/03/2024

    AI for Your Podcast with Susan Frew

    AI is becoming a reality for many businesses, and podcasting is no different. There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and some bad. Some trying to be good, and others… not. I have mixed feelings about AI - we’ve had mixed results using it at One Stone Creative, and mixed more on the negative than the positive. We do most of our work by digital hand and only use AI in a few small ways for certain episodes. What works for our company doesn’t work for every company, however, AI might be a good help to you in a number of ways. Whether you want to include AI Tools and software in your processes or keep doing things the old-fashioned way, it’s important to know what’s available. I’m joined today by Susan Frew, who is, fairly, called your tour guide through the world of AI. She has made amazing strides using AI to improve the finances of her own business and has spent the last two years learning as much as she can about the different tools available to help business owners be more profitable using this new technology. We’re going to be talking about how she is using AI to support her own podcast, digging into why we’re not, when you shouldn’t let AI take the lead, and some general discussion about what the new industry means for the world, for privacy and for the future of podcasting. I found this really interesting, and I think you will too. Listen to the conversation or read the blog post here: https://podcastingforbusiness.com/94 Tune in to the full episode to learn about: How Susan Frew Got Into AISusan’s AI-Powered Podcast ProductionSusan’s Podcasting for Business GoalsAI and Content CreationLetting AI Use Your VoiceWhat You Shouldn’t Use AI ForBalancing AI and Human WorkflowsAI, Intellectual Property, and PrivacyAI’s Evolution and Environmental ImpactThe Future of Podcasting and Human Connection My book, Podcasting for Business is now available on Amazon — learn more about it here. Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon here. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“I think that people are going to continue to create these artificial shows. I think that the human race needs to put a stake in the ground and say no. Because I believe the antithesis or the polar opposite of the AI is human connection.” - Susan Frew ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing: State of Business Podcasting Report 2023 Susan Frew | Website | LinkedIn | Instagram | Facebook Related:Will AI Replace Writers? with Karl SonaStories, Service & The Authentic You with Brigitte Bojkowszky

    32 min
  8. Podcasting Outside the Box with Andrea Klunder

    09/26/2024

    Podcasting Outside the Box with Andrea Klunder

    At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner to take on the business area of a show. Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds of organizations with different structures who are doing really interesting things with Podcasting too. My guest today has some incredible examples of how non-profits, advocacy groups, and even governmental organizations are using podcasts to achieve their unique missions. Andrea Klunder is the founder and lead producer of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and creative leaders who are making a cultural impact through meaningful storytelling. We’re going all in to talk about out-of-the-box podcasting — listen to our conversation or read the blog post here: https://podcastingforbusiness.com/93 Tune in to the full episode to learn about: The Creative Impostor StudiosDifferent Paths to The Podcasting IndustryNon-Profit Versus For-Profit PodcastingBalancing Audio and Print for Maximum ImpactIntuition, Data, and CommunicationThe Priorities of Nonprofit PodcastingHow Podcast Starts for OrganizationsTurning Podcast Excitement into Strategy My book, Podcasting for Business is now available on Amazon — learn more about it here. Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon here. Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes“Whatever the mission of that organization is... if you can help them fulfill that mission in a way, then you are doing your job.” - Andre Klunder “Podcasting is a tool specifically designed to accomplish a certain goal or solve a certain problem.” - Megan Dougherty ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram Pre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing: State of Business Podcasting Report 2023 Andrea Klunder | Website | Podcast | LinkedIn | Instagram Related:Does Your Podcast Format Match Your Podcast Goals?Achieving Business Goals with Podcast Managers with Ted Cragg

    30 min
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About

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

Information

  • Creator
    Megan Dougherty
  • Years Active
    2022 - 2024
  • Episodes
    109
  • Rating
    Clean
  • Copyright
    © 2022 980681
  • Show Website
    The Company Show

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