The Conference Room with Simon Lader Simon Lader

This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR.



Key takeaways from this episode


PR - what it is and why you need it
Good PR - how its done - and how not to spend a fortune on it
Bad PR - yes, it really exsits and what to avoid
The most powerful weapon in your arsenal... (hint, it's storytelling!)



And much more!



THIS WEEK'S GUEST

Brooke Young is an international publicist, PR guru and branding consultant. She works with clients across the globe, and helps them create, develop, and promote powerful messages through heart-centered story-telling. She has formerly worked On-Air with FOX Sports, completed in the Miss America Organization, and volunteers as a Communication Liason for the first Prenatal Care Agency in West Africa. Brooke frequently works with children as a Professional Public Speaker and Children's Book Author, where she educates on Therapy Dogs and Volunteering.



Facebook: https://www.facebook.com/profile.php?id=100038225919096

Brooke's Group on Facebook: https://www.facebook.com/groups/468279070891549

Brooke Young is proud to support the work of Hindi's Libraries. To find out more, please visit https://www.hindislibraries.org/



YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.



Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader



The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company.



KEY TAKEAWAYS FROM THIS EPISODE:


How to manage without authority
The importance of trusting your team
Managing people whose job you've never done
How to step in without undermining your team



This Week's Guest - Yochai Corem

Yochai Corem is the CEO of cybersecurity vendor Cyberint. Formerly the VP EMEA of Cyberbit, he has spent his career growing and scaling innovative technology companies in areas such as web intelligence, cellular localization, cyber range technology and even founded the biggest Israeli tourism site Tiuli, which he took to a successful exit. He is a BSc. graduate of Tel Aviv University and gained his MBA at Reichman University.



LinkedIn: https://www.linkedin.com/in/yochaicorem/

Website: https://cyberint.com/



YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.



Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader



The Conference Room is available on

Spotify:

https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0



Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682



Amazon Music:

https://www.amazon.com/Conference-Room-Simon-Lader/dp/B0BM351RT7/ref=sr_1_1?crid=3KV0SJVZWFNNX&keywords=the+conference+room+with+simon+lader+podcast&qid=1683558717&sprefix=%2Caps%2C133&sr=8-1



iHeartRadio

https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/



And everywhere else you listen to podcasts!

In this week's episode we welcome Uri Levy, the global head of sales of cybersecurity hypergrowth vendor XM Cyber who shares his story, his strategy for scaling revenue around the world and his tips for managing sales teams - and sales leaders.

KEY TAKEAWAYS FROM THIS EPISODE:

What makes a successful sales leader: understand your data, empower your team and make sure your strategy is aligned with your corporate objectives
Hypergrowth: there's no silver bullet!
Understand your customer,your market, how you differentiate and how to execute
How to determine product market fit


Uri Levy is an experienced Cybersecurity Executive with a successful track record in the Strategic and Operational Turnaround of Technology & Cyber companies. He is a graduate of Reichman University and gained his MBA from Tel Aviv University and over the last 25 years, he has built and managed leading network and security solution providers, and consistently achieved sustained growth and brand leadership. His career spans leadership positions with companies such as Computer Associates, PSINet, Xpert Systems, Netcom systems and Skybox Security, and since September 2020 he has been Senior Vice President of Worldwide Sales with leading cyber vendor XM Cyber.

LinkedIn: https://www.linkedin.com/in/urilevy/
Website: https://www.xmcyber.com/

YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds.



KEY TAKEAWAYS FROM THIS EPISODE:


What is crowdfunding and why it could be the best way for your business to raise money
The steps to take for a successful crowdfunding round.
The most common crowdfunding mistakes and how to avoid them
How to pitch your opportunity to potential crowdfunding investors



THIS WEEK'S GUEST

Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season. In 2016 she taught at Dallas Start Up Week, and Maui and Oahu Start Up Week and was part of the 2018 November faculty of the Excellerated Business Schools in Thailand. In 2018 she was honored by the All Ladies League and the Women’s Economic Forum in Holland, and became faculty of The Global Excellerated Business School™ for Entrepreneurs. She is regularly included on the list of the Top 100 Crowdfunding Experts and was invited to President Obama’s Global Entrepreneur Summit in the Summer 2016.






For more information, or to get in touch with Dr. Wright, check out:

LinkedIn: https://www.linkedin.com/in/drletitiawright/



YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.



Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup.



KEY TAKEAWAYS FROM THIS EPISODE:


What makes a successful startup CEO.
What to look for in a board member and investor.
The relationship between a startup's leadership team and their investors
The key elements an investor is (or should be!) looking for in a startup
How to pitch your startup to the investment community



THIS WEEK'S GUEST

Bob Ackerman is the founder and managing director of venture capitalists Allegis Cyber. He has over 23 years of VC experience, backing successful exits including Solera -who were acquired by Blue Coat, E8 Security who were acquired by VMWare, and IronPort Systems who were acquired by Cisco. Bob was the President and CEO of UniSoft Systems, a global leading UNIX Systems House, and in 1995 he founded InfoGear, who were the designers of the first touch screen cellphone, which he successfully sold to Cisco Systems for over $300M. He sits on the boards of several startup and early stage companies, such as CallSign, Dragos and Panaseer, and is an Adjunct Professor of the Haas Business School at UCB. Bob has been recognized as a Fortune 100 cybersecurity executive and also as one of “CyberSecurity’s Money Men”.



For more information, or to get in touch with Bob, check out:

LinkedIn: https://www.linkedin.com/in/bob-ackerman-a233336

Website: https://allegiscyber.com/





YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.



Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

THIS WEEK'S GUEST
Simon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5% of all podcasts within two years, earning six figures from it in its second year, and now helps podcasters, entrepreneurs and business owners - with and without podcasts - unleash the power of podcasting to grow their revenues and earnings.

To celebrate the 100th Episode of The Conference Room, Simon would like to offer you his incredible guide 'Podcast Powerups' - featuring some of Viva Podcasts' very best money making and audience building strategies that you can put into practice and see the impact right away, and its only available here: https://www.vivapodcasts.com/podcastpowerups

YOUR GUEST HOST
Our Guest Host, Howard Riell has had a distinguished forty plus year in journalism, in print, radio and online. His long-running radio show The Riell Truth has garnered raving fans and accolades around the globe and his writings have been featured in some of the world's most distinguished publications. We are honored to have him guest host this landmark episode.


Podcast: https://theconferenceroompodcast.com 
Website: https://simonlader.com/ 
Blog: blog.salisi.com 
Twitter: https://twitter.com/simonlader 
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader 
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0