The Conference Room with Simon Lader Simon Lader

In this week's episode of The Conference Room, host Simon Lader sits down with Scott Wright, a global leader in security awareness and gamification. Scott Wright shares his journey from software development to cybersecurity, and how he pioneered innovative security awareness initiatives like the Honey Stick Project. Learn how gamification can transform security training and discover practical tips to reduce human vulnerabilities in your organization. 

 

 

00:00   Introduction to the episode and this week’s guest, Scott Wright. 

00:52   Scott’s career journey and his transition into cybersecurity awareness. 

02:30   Scott discusses his initial roles in software development and management. 

04:20   The importance of addressing human vulnerabilities in cybersecurity. 

06:10   Scott explains his research on human behavior using smartphones. 

10:00   Introduction to gamification and how it enhances security training. 

12:50   How gamification is used to engage employees in security protocols. 

20:40   Insights from the Honey Stick Project’s collaboration with Symantec. 

24:10   Effective gamification techniques for improving security awareness 

26:07   Importance of addressing risks beyond compliance. 

27:42   The unique challenges of managing human risk. 

28:37   The need for better foundational training. 

29:02   Addressing organizational risk through improved security programs. 

29:25   The balance of people, processes, and technology for CISOs. 

30:02   Strategic views and practical examples from industry professionals. 

35:02   Importance of training for non-technical staff managing critical systems. 

39:39   Setting up human risk management programs and addressing variable data. 

41:16   Importance of foundational training and skepticism of single data sources. 

 

 

 

To learn more about Scott Wright please visit his Linkedin Profile 

To learn more about Click Armor  please visit their website 

 

 

 

 

 

 

YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio 

 

In this week's episode of The Conference Room, host Simon Lader sits down with Justin Somaini, a veteran in the cybersecurity industry and a partner at Wild Ventures. Justin  Somaini shares his journey from military bases in Germany to becoming a career CSO and advisor to early-stage cyber vendors. He delves into the intricacies of cybersecurity, the evolving landscape, and the challenges that remain constant over the decades. Join us as we explore his experiences, insights, and the fascinating world of cybersecurity. 

 

 


03:46 - Defining the role and responsibilities of a CSO. 




05:18 - Importance of understanding material problems in cybersecurity. 




07:18 - Nature of cybersecurity and the constant arms race between attackers and defenders. 




10:10 - Challenges in vulnerability management and the impact of procedural issues on security. 




16:16 - The significance of social engineering and the importance of employee education in preventing breaches. 




21:20 - The lag in security implementation for new technologies and the role of startups in filling these gaps. 




22:53 - Security challenges and the emergence of new security vendors  




23:22 - Justin discusses the complexities of portfolio construction and the high-risk nature of VC investments. 




25:06 - The unpredictability of market trends and the importance of solving material problems. 




26:44 - The role of founders in navigating challenges and pivoting when necessary. 




28:11 - Emerging issues in cybersecurity, including the need to secure new technologies  




34:01 - The complexities of using open-source code and continuous development. 




37:03 - Practical tips for individuals to add value to their security teams and the importance of automation. 




42:18 - Justin Somaini shares his excitement about the future of the VC ecosystem  



 

 

 

To learn more about Justin Somaini please visit his Linkedin Profile   To learn more about YL Ventures please visit their website  

 

 

 

 

 

    YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio 

 

In this week's episode of The Conference Room, host Simon Lader sits down with David Primor, the founder and CEO of the cybersecurity vendor Xynomic. David shares his incredible journey from serving in the IDF's 8200 unit to earning a Ph.D. at CERN, where he contributed to the discovery of the Higgs boson. They discuss his transition into the corporate world, his experiences in Israel's military intelligence, and his current role in helping SMBs and mid-market companies protect themselves against cyber threats. 

  

 

 


02:16  – David Primor’s background in the IDF and at CERN. 




03:11  – David compares finding the Higgs boson to solving cybersecurity challenges. 




06:22  – David’s work at CERN, including working with the Hadron Collider. 




07:30  – David's time with Israel's National Cyber Directorate and the challenges faced. 




09:58  – Protecting SMBs and mid-market companies from cyber threats. 




12:22  – Journey of finding product market fit and growing the company. 




13:52  – Adapting to market changes and the need for agility in cybersecurity. 




18:38  – The Steps David took to identify and validate the problems Xynomic solves. 




23:59  – The dual challenges of serving end customers and service providers. 




24:28  –  David's approach to continuously amassing data and knowledge. 




25:06  – Understanding the need for agility and the right team. 




26:10  – Developing the MVP and early team dynamics.. 




27:52  – Building a global team across Israel, the UK, and the US. 




28:29  – Tips for aspiring entrepreneurs: believing in yourself, finding the right partners, and assembling a strong team. 




30:02  – How to learn more about Sino and connect with David. 



 

 

 

 

 

 

To learn more about David Primor please visit his Linkedin Profile   To learn more about Cynomi please visit their website      

   

    YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio 

 

 

 

In this week's episode of The Conference Room, host Simon Lader sits down with Alon Arvatz, former co-founder of Insights, a cybersecurity vendor acquired by Rapid7 for $350 million. Alon shares his journey from childhood inspiration through his father's tech career to becoming a successful entrepreneur and investor in Israeli cybersecurity startups. He discusses the factors driving Israel's dominance in the cybersecurity industry, the challenges of starting and scaling a tech company, and the story behind the acquisition of Insights. 

 

 


02:30 - Alon’s initial experiences with tech through his father's work. 




03:50 - Transition from nonprofit to for-profit ventures in cybersecurity. 




07:44 - Alon explains Israel’s defense-driven tech advancements. 




11:36 - Factors contributing to Israel’s tech success and entrepreneurial culture. 




13:20 - The need for diversification beyond cybersecurity in Israel's tech sector. 




17:36 - Alon's journey with Insights, from clueless beginnings to rapid growth. 




19:00 - Challenges and strategies in achieving product-market fit. 




21:42 - Insights' go-to-market strategy and organizational alignment. 




21:43 - The acquisition of Insights by Rapid7 and how it came about. 




26:58 - Where to find Eleanor's book on Amazon. 




27:19 - Three key tips for tech entrepreneurs. 




27:48 - The importance of understanding technology for tech entrepreneurs. 




29:16 - Taking small steps towards big goals in tech entrepreneurship. 




30:03 - Introduction to Point Five and its mission to manage lab cost efficiency for engineers. 



   

To learn more about Alon Arvatz please visit his Linkedin Profile   To learn more about PointFive please visit their website      

   

    YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio 

In this week's episode of The Conference Room, host Simon Lader sits down with Saket Jain, the founder and CEO of Impact Wealth Builders, an alternative real estate investment firm. Saket shares his incredible journey from growing up in India, to building a successful real estate firm in the U.S., to finding his true purpose through philanthropy. The episode covers his profound experiences, the importance of finding one's "why," and the unique challenges and strengths of the immigrant experience in business. 

 

 

 


02:22 – Saket's origin story: Growing up in India and his early ventures into real estate. 




03:54 – Saket's decision to sell everything, leave his job, and move to a monastery in India. 




05:14 – The genesis of combining investing and philanthropy. 




07:24 – Discussing the importance of understanding one's "why." 




11:21 – Saket's journey of quitting smoking and the influence of meditation. 




17:20 – The decision to focus on education and health as their cause. 




20:12 – Saket's wife's role in his journey and the significance of a supportive partner. 




25:37 – The sacrifices made by the first generation and their impact on the second and third generations. 




27:06 – Challenging circumstances create strong individuals and how this cycle influences wealth and drive. 




28:09 – The migration mindset and its importance in personal and financial growth. 




31:12 – Knowing your lifestyle preferences to make money effectively. 




32:28 – Saket's personal experiences with change and adaptation. 




33:10 – Protecting money from inflation, taxes, and legal threats. 




34:49 – Making money work for you and the importance of growing your financial resources. 




35:12 – Passing on wealth and values to future generations. 




36:18 – Understanding your "why" and allowing it to evolve. 



 

 

 

 

 

To learn more about Saket Jain please visit his Linkedin Profile   To learn more about Impact Wealth Builders, please visit their website      

Get to know more about Saket Jain:  https://www.migrate2wealth.com/ 

https://impactwealthbuilders.com/ 

https://www.facebook.com/TheSaketJain 

https://www.facebook.com/Migrate2Wealth  

    YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio 

 

 

In this week's episode of The Conference Room, host Simon Lader sits down with Nicole Zeno, an award-winning marketing expert, podcaster, and entrepreneur. Nicole shares her journey from directing music videos to founding Clever Cow Media, along with the insights she has gained over her 15-year career. The discussion delves into the critical aspects of marketing strategy, the importance of understanding your end goals, and practical advice for small businesses to transition from a reactive to a proactive state.    


02:15 – Nicole's inspiring journey from video production to marketing. 




06:20 – Insight into the unique challenges faced by different types of businesses. 




11:10 – The importance of aligning marketing strategies with business goals. 




15:00 – The transition from reactive to proactive marketing. 




18:20 – How to effectively break down and manage KPIs 




27:02 – Importance of defining success metrics before starting a podcast. 




29:19 – Nicole shares her three key tips for successfully marketing a business. 




29:45 – Emphasis on strategic planning in marketing. 




31:15 – The significance of data in measuring marketing success. 




32:30 – The value of having hobbies outside of business to improve skill sets and avoid burnout. 




34:06 – The importance of breaking down big tasks into manageable steps. 




35:26 – Her current projects and future plans for Clever Cow Media.    To learn more about Nicole Zeno please visit his Linkedin Profile   To learn more about Clever Cow Media, please visit their website      



   

    YOUR HOST - SIMON LADER   

   

   

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.   

   

   

   

Get to know more about Simon at:   

   

   

Website: https://simonlader.com/   

Twitter: https://twitter.com/simonlader   

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/   

   

   

The Conference Room is available on 

 

Spotify Apple podcasts Amazon Music IHeartRadio