76 episodes

Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and online coaching firm Salisi Academy.

The Conference Room with Simon Lader Simon Lader

    • Business
    • 5.0 • 395 Ratings

Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and online coaching firm Salisi Academy.

    Episode 73 - Digital Marketing Strategy: Just What The Doctor Ordered with Mick Smith

    Episode 73 - Digital Marketing Strategy: Just What The Doctor Ordered with Mick Smith

    In this week’s episode, we welcome a digital marketer, Mick Smith as he talks about the importance of Digital Marketing.



    KEY TAKEAWAYS FROM THIS EPISODE:


    Determining which area of business should focus on
    Low cost yet high-impact strategies to market a business
    Three tips to be successful in digital marketing



    THIS WEEK'S GUEST

    Mick Smith is a digital marketer, executive, podcaster, voice actor, and recovering academic. He has a PhD from UCLA and specializes in helping companies transform their business dreams to reality. He partners extensively with companies such as Google, Adobe, Microsoft, Hubspot and many more ,and has over 78 publications to his credit!

    For more information, or to get in touch with Mick, check out:

    Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials

    Narrative Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives

    Do you want a free competitive analysis for your business? Let me know at:

    Complimentary Competitive Analysis by Mick Smith

    Website: https://www.wsiworld.com/mick-smith

    LinkedIn: https://www.linkedin.com/company/wsi-smith-consulting/



    YOUR HOST

    Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

    Get to know more about Simon at:

    Podcast: https://theconferenceroompodcast.com

    Website: https://simonlader.com/

    Blog: blog.salisi.com

    Twitter: https://twitter.com/simonlader

    LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

    Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

    • 30 min
    Episode 72 – Market Research from Coca Cola's Playbook with Paige Arnof-Fenn

    Episode 72 – Market Research from Coca Cola's Playbook with Paige Arnof-Fenn

    In this week’s episode, we welcome former Coca Cola executive and marketing influencer, Paige Arnof-Fenn as she shares her playbook on brand building, market research and online marketing. 



    KEY TAKEAWAYS FROM THIS EPISODE: 


    Primary solutions to the common problems faced by companies when building their brand 
    Why do business owners need to make time for market research? 
    The accurate questions to ask when doing market research 



    THIS WEEK'S GUEST

    Paige Arnof-Fenn is a Marketing Influencer on SavvySME. She is a former marketing executive at Coca Cola, has an MBA from Harvard and is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

    For more information, or to get in touch with Paige, check out: 

    LinkedIn: https://www.linkedin.com/in/paigearnoffenn/ 

    Website: http://mavensandmoguls.com/ 



    YOUR HOST

    Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

    Get to know more about Simon at:

    Podcast: https://theconferenceroompodcast.com

    Website: https://simonlader.com/

    Blog: blog.salisi.com

    Twitter: https://twitter.com/simonlader

    LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

    Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

    • 39 min
    Episode 71 – The All Star Business Ops Episode - featuring our Legal and Financial Expert Guests

    Episode 71 – The All Star Business Ops Episode - featuring our Legal and Financial Expert Guests

    In this week’s episode, we revisit some of the best legal and financial suggestions that our guests have given.

    Jamie Barlett
    Episode 67: https://open.spotify.com/episode/2zZ4mzl6D9zFoKB4of3qfs?si=miMdIisoRairK2yjGXVgMA
    Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider.

    Rocky Lalvani
    Episode 49: https://open.spotify.com/episode/1mCq3y8A9DDdvDCcMtyQr7?si=aimPdpo7QdW1DTHK6he3sw
    Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis and helps them transform their business from a cash-eating monster into a money-making machine.
    Jason Oswald
    Episode 47: https://open.spotify.com/episode/0KrHpKDtB3NtExQe8lCTcE?si=SGcARfR6Q9y04NI7f-KsnA
    Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people break free from debt.

    Michael Yasny
    Episode 42: https://open.spotify.com/episode/2PTHD3j8Ycui6Iy3HLIBqD?si=J13tN9Q2QxiDnFUFeMPXRA
    Michael Yasny has specialized in alternative financing since 1990, focusing on small business financial solutions and business plan advice.

    Nicolene Elhadad
    Episode 54: https://open.spotify.com/episode/3aBkkI1re3Naxp7XcUedlh?si=8_nKSv98SHeZ7Vkt1gywPg
    Nicolene Elhadad is a specialist in building franchise businesses. She is the proud owner of several six and seven-figure businesses in various different sectors.

    Mariam Tsaturyan
    Episode 59: https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=5CUNTchXSESh043X1FCMrg
    Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney. She is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant.

    • 19 min
    Episode 70 – The All Star Marketing Episode, featuring our Marketing Expert Guests

    Episode 70 – The All Star Marketing Episode, featuring our Marketing Expert Guests

    In this week’s episode, we revisit some of the best advice that our guests have given about how to market your business. 



    Hannah Pobar 

    Episode 50: https://open.spotify.com/episode/78Q5oXnkfSbRcf1cjuA74Z?si=kERTulC3SHSz3DdXd_iy2w 

    Hannah Pobar built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing, and has been featured in Forbes, Business Insider, Dwell Magazine, and more. 



    Phil Hughes 

    Episode 64: https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=s7Q_0dZCTFGhDDSow6P1Dw 

    Phil Hughes is an entrepreneurial Software Developer who was frustrated with how long it took to review digital marketing analytics and decided to see if he could solve the headache himself, and as a result, his flagship product Elementary Analytics was born. 



    Jacqui Money 

    Episode 62: https://open.spotify.com/episode/5t0dMu4TAK30hXJZPt9pY5?si=iZe6uRFxQwm38O54PezZVg 

    Jacqui Money is a South African entrepreneur who specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits. 



    Deasha Waddup 

    Episode 48: https://open.spotify.com/episode/1tgouz6MsapwZAxWFGD0BC?si=xsdCWXRNRpmbEkCmswf72g

    Deasha Waddup specializes in scaling businesses through Facebook Groups. She was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books Permission' and 'She Did It”. 



    Destini Copp 

    Episode 46: https://open.spotify.com/episode/1cQFiccKDjFu1uYFyyvdYH?si=3SqlFtmDT4O1uflLz1XWOg 

    Dr. Destini Copp is a college marketing professor turned online entrepreneur. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. 



    Vince Warnock 

    Episode 43: https://open.spotify.com/episode/0WgzHmqEHFo2JLKWsGTgVU?si=DT7ZY8SYQyGe3DgDI6Vkkw 

    Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers. Vince has been recognized by his peers with numerous awards, and Adobe named him Fearless50, a program to recognize the top 50 marketers in the world.

    • 29 min
    Episode 69: The All Star Sales Leadership Episode, featuring the best of our Sales Leadership guests

    Episode 69: The All Star Sales Leadership Episode, featuring the best of our Sales Leadership guests

    In this week’s episode, we'll be going back and revisiting some of the best advice that our guests have given in the area of sales and sales leadership

    BRIAN STONE
    Full Podcast (episode 05):
    https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ
    Brian Stone is a world-leading global head of sales. He has a track record of scaling Cybersecurity companies from $10 million to over $150 million, having led sales for companies including PhishMe (Cofense), Risklens, Cymulate and NetAbstraction. BOB KRUSE
    Full Podcast (episode 53):
    https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=23n3vOpeRoegOnRyKwmG-g
    Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. GORDON LAWSON
    Full Podcast (episode 51):
    https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=IL3nyiAjSIejLxLIn4y3Hg
    Gordon Lawson built a successful sales and sales leadership career in the cybersecurity industry, with organizations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction.

    AARON ANSARI
    Full Podcast (episode 65):
    https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=VeDJhiqFRAi37yA3Et_lKw
    Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. MARK STRUTNER
    Full Podcast (episode 66):
    https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=gT2j_YUwSUKfc0ZL6a6Quw
    Mark Strutner is the VP Global Sales of Skyline ATS and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors.

    • 20 min
    Episode 68 - How To Scale Your Startup When You're Not Allowed to Advertise! with Juliana Whitney

    Episode 68 - How To Scale Your Startup When You're Not Allowed to Advertise! with Juliana Whitney

    In this week’s episode, we welcome President at Cann Strategy & Co-Founder at Leafsheets.com, Juliana Whitney as she shares about overcoming challenges in running a business.



    KEY TAKEAWAYS FROM THIS EPISODE:


    How Cannabis Industry does help organizations and individuals?
    The struggles in the Cannabis industry
    Best remedy to solve when facing problems in licensing
    How to advertise when social media shuts you down?



    THIS WEEK'S GUEST

    Juliana Whitney gained her MBA from UNLV and founded her first business, The J Whitney Group at the age of 26, and is the Founder of Cann Strategy business strategy firm focusing on the cannabis industry, and Co-Founder of leafsheets, a platform helping entrepreneurs with leaner budgets have access to products and information to get them started in the industry.

    For more information, or to get in touch with Juliana, check out:

    LinkedIn: https://www.linkedin.com/in/julianawhitney/

    Website: https://cannstrategy.com/and https://www.leafsheets.com/

    Email: high@leafsheets.com



    A MESSAGE FROM SIMON

    On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.

    Telegram Channel for real time information:

    English: https://lnkd.in/dqY7X4Ue

    Spanish: https://lnkd.in/dVCs7qNw

    German: https://lnkd.in/dVgdD-aG

    French: https://lnkd.in/dC_cedbc

    Resources for reputable charities:

    https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine

    https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

    • 24 min

Customer Reviews

5.0 out of 5
395 Ratings

395 Ratings

johnorr1234 ,

Incredible podcast!

This podcast is a must listen for anyone looking to enhance their business strategies! Simon is incredibly knowledgeable and each episode provides a wealth of valuable insights and advice.

jony12254 ,

Awesome!

Thank you Simon! We salute you. The valuable content you share makes me a better person everyday. thank you

joeysperber2587 ,

Constant advice

It’s amazing just how much you can learn from a podcast. It encourages, teaches, and shows proven ways businesses are starting!

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