The Conference Room with Simon Lader Simon Lader

In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical factor in the realm of cloud security.



KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Trust as the Foundation of Startup Success:


Essential for earning investor and customer trust.
Vital for internal team trust.
Supports vision support, network building, and overcoming challenges.
Observability in Cloud Security:

Key to managing evolving cyber threats.


Focus on real-time detection and response.
Addresses customer challenges with misconfigurations and vulnerabilities.
Highlights the necessity of proactive security measures.

Skyhawk's Role in Cloud Security:


Specializes in cloud-native threat detection and response.
Utilizes generative AI for prevention.
Aims to detect and respond to threats early.

Trust in Response Automation:


Trust as a central theme in automated threat response.
Enables swift, confident threat handling.
Fosters reliance on advanced technologies for secure cloud environments.

Future Trends in Cloud Security:


Growing demand for cloud-native threat detection and response.
Increasing complexity of cyber threats.
Providing essential tools for cloud infrastructure protection.



THIS WEEK'S GUEST - Chen Burshan

Chen Burshan is the CEO of cybersecurity vendor Skyhawk Security. He began his career in technical positions at companies such as IBM, then spent five years with Cisco then transitioned into product roles. He founded companies such as Saasafe, vSapphire and had leadership positions with Dome9 and Checkpoint, before being appointed CEO of Skyhawk. He is a graduate of the Open University of Israel and holds 24 US patents.

To learn more about Chen, please visit his LinkedIn profile

To learn more about Skyhawk, please visit their website.






YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:


Website: https://simonlader.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on


Spotify
Apple Podcasts
Amazon Music
iHeartRadio

And everywhere else you listen to podcasts!

In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relationships, and reveals his vision for the future of virtual networking and philanthropy.



KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

The Power of WhatsApp Groups (00:00:20)


Mark details the efficiency of using WhatsApp for networking.
Explanation of how he manages the process within international and local groups.

Approach to Effective Communication (00:14:20)


Importance of crafting engaging and concise messages on WhatsApp.
Strategies for keeping group members engaged and connected.

Strategies for Successful Networking (00:30:38)


Tips for being a successful networker on WhatsApp

Business Philosophy and Vision (00:32:24)


Networking is seen as a tool for both business opportunities and creating friendships.
Jarrett's ultimate goal is to facilitate global connectivity and eventually focus on philanthropy.



THIS WEEK'S GUEST - MARC JARRETT

Marc Jarrett is a distinguished figure in the realm of digital networking, renowned for his innovative approach to connecting professionals across the globe via WhatsApp. With an extensive background in facilitating international commerce and fostering connections, Marc has harnessed the power of social platforms to break down geographical barriers and create dynamic, interactive communities. Marc's signature venture, Virtual Power Networking, exemplifies his pioneering use of WhatsApp to create specialized groups that span numerous industries and interests. These groups serve as hubs for business leaders, entrepreneurs, and professionals seeking to exchange ideas, opportunities, and partnerships.


Connect with Mark, visit his LinkedIn profile
Learn more about Virtual Power Networking here



YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:


Website: https://simonlader.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on


Spotify
Apple Podcasts
Amazon Music
iHeartRadio

And everywhere else you listen to podcasts!

In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective team building, the difference between growth and scaling, and how CEOs can evolve from being a "Chief Everything Officer" to a visionary leader.



KEY TAKEAWAYS FROM THIS EPISODE


Challenges in Leadership (00:08:42): Lauren discusses business owners' and CEOs' reluctance to delegate and the accompanying stress. Introduces "Chief Everything Officer" to describe overwhelmed CEOs.
Reactivity vs. Proactivity (00:09:21): Lauren urges businesses to shift from a reactive to a proactive mode, emphasizing the value of proactive team members over mere "worker bees."
Identity & Vision:(00.10.07): Lauren explaines that a CEO's main role is vision-setting, while pointing out that 80% of business owners have not considered their identity outside of business.
Team & Systems (00:31:54): Lauren insists on the significance of having the right team and systems for the business to operate effectively without the owner.
Effective Delegation & Scaling (00:37:15): Highlights the concept of "Who Not How" and distinguishes between growth and scaling. Advocates for the importance of delegation for business scalability.



THIS WEEK'S GUEST- LAUREN GOLDSTEIN

Lauren Goldstein is a distinguished business consultant focused on addressing the operational and leadership challenges that CEOs and business owners commonly face. Goldstein strongly believes in the role of the CEO as a 'North Star,' directing the company's long-term strategy while delegating daily tasks to a competent team. Her holistic approach encompasses various aspects of business management, from organizational structure to process automation. She introduces concepts like "Who Not How," encouraging CEOs to focus on task delegation rather than micromanagement.



TO LEARN MORE ABOUT LAUREN GOLDSTEIN


https://www.linkedin.com/in/laurenegoldstein/https://www.facebook.com/GoldenKeyPartnership/
https://www.instagram.com/itslaurengoldstein
Lauren's Scorecard can be downloaded for free here
Listen to her podcast here


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on


Spotify
Apple Podcasts
Amazon Music
iHeartRadio

And everywhere else you listen to podcasts!

In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, the flaws of traditional DDoS mitigation practices and how Radar aims to revolutionize the sector. Sit back and listen to a captivating discussion filled with real-world case studies, industry critiques, and a look into the future of DDoS defenses.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE


[00:02] Guest Introduction & Cybersecurity Background


Matthew Andriani's background is explored, including his experience in various roles within cybersecurity, such as technical, professional services, and security research positions.


[05:37] Evolution of DDoS Attacks


Discussion on the historical context and evolution of DDoS attacks, their complexity, and why they pose a significant threat in today's digital landscape.


[12:21] Introduction of Radar


Matthew introduces Radar, a pioneering solution that modernizes DDoS defenses. He also delves into the system's unique features and capabilities.


[18:45] Vendor Relationships


Importance of vendor partnerships in enhancing Radar's efficiency is discussed, and Matthew sheds light on the criteria for selecting technology partners.


[26:59] Industry Critique


Matthew critiques the traditional DDoS mitigation practices, emphasizing their inadequacies and how Radar addresses these shortcomings.


[33:08] Radar's Impact


Exploration of Radar's effectiveness, featuring real-world case studies that highlight its practical utility and positive impact on DDoS defense strategies.


[40:17] Product Development Journey


Matthew walks us through the ideation, development, and evolution phases of Radar, focusing on the technical challenges and the solutions implemented.




THIS WEEK'S GUEST - MATTHEW ANDRIANI

Matthew Andriani is an esteemed expert and innovator in cybersecurity, serving as the founder and CEO of Mazebolt, a leading cybersecurity vendor. With an extensive career that spans roles in technical operations, professional services, and cutting-edge security research, he has accrued valuable expertise from his tenure at industry giants such as Check Point Software, Corrigon, and Radware. Holding two U.S. Patents for non-disruptive DDoS testing methods, Matthew is consistently at the vanguard of cybersecurity technological advancements. His leadership at Mazebolt enables him to continually push the envelope in cybersecurity solutions.

To learn more about Matthew, please visit his LinkedIn profile, and to learn more about Mazebolt, please visit their Website and their YouTube channel.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.


Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

The Conference Room is available on


Spotify
Apple Podcasts
Amazon Music
iHeartRadio

And everywhere else you listen to podcasts!

In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets.



The Conference Room stands firmly by the people and the State of Israel.



To show solidarity with our Israeli brothers and sisters, this message will be the entire episode of this week's podcast. We will not tolerate hate, we will not tolerate antisemitism, we will not tolerate apologists for terrorism.

In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Course Creation and Realizations


00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs.
00:08:44 – Expansion of her agency specializing in organic marketing.

Personal Growth and Recognition


00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube.

Reflection and The Learning Process


00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing.
00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field.

Organic vs. Paid Marketing and Challenges


00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies.
00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence.

Impact of Going Viral and Shadow Banning


00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning.
00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach.
00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience.

Importance of Synergy in Marketing Strategies


00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence.
00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions.
00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem.



THIS WEEK'S GUEST - MELISSA MITCHELL
Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing.

You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

The Conference Room is available on


Spotify
Apple Podcasts
Amazon Music
iHeartRadio

And everywhere else you listen to podcasts!