6 episodes

Learn to be a content marketing contender with the Content Champion Podcast. In each show we share the essential strategies, tactics and tools to help you punch above your weight online. Vibrant, informative and always essential listening, we showcase step-by-step techniques you can start using right now to become a content champion in your own business.

The Content Champion Podcast Loz James: Content Marketing Strategy Expert & Training Provider

    • Marketing
    • 4.7 • 14 Ratings

Learn to be a content marketing contender with the Content Champion Podcast. In each show we share the essential strategies, tactics and tools to help you punch above your weight online. Vibrant, informative and always essential listening, we showcase step-by-step techniques you can start using right now to become a content champion in your own business.

    CC 095: 17 Small Business Ideas For Creative People (2020 Edition)

    CC 095: 17 Small Business Ideas For Creative People (2020 Edition)

    If you’re a creative person looking for small business ideas to help get started on your next venture – this post should definitely help.

    As a professional SEO and content marketer – who started out in journalism and copywriting – I’ve got over 20 years’ experience working in the creative industries as my own boss.

    And one thing’s for sure, if you’re willing to work hard and be entrepreneurial – the creative small business lifestyle can have many rewards (not least financially).

    So let’s have a look at the types of ventures that are ideal for creative people who want to live life on their own terms…

     

    Listen To My Show On Small Business Ideas For Creatives

    [toc]



    1. Photography

    If photography is your passion, then perhaps it’s time to take this passion to the next level. Professional photographers are always in demand, especially if you niche down. Whether it’s weddings, corporate events, family portraits or local festivals, talented photographers capture the essence of these events forever. You can build this business from home with few costs as well.

    2. Event Planning

    Is planning and organisation your forte? Then you can try your hand at event planning. As an event planner, you’ll manage the logistics of coordinating major events. Perhaps you can begin by planning your friends’ birthday party or your dad’s retirement party before scaling up? Pull off one great party and soon word-of-mouth recommendations will do the rest. 

    3. Renting Storage Space

    If you live in a city or built up area and you’ve got a secure space not being used, you could always rent it out for storage. We live in a world where people just have too much ‘stuff’ – so letting storage space is big business. Perhaps it’s time to give that garage or workshop a tidy up and get it listed locally?

    4. Interior Design

    If you love designing interiors, why not turn it into a source of income? Start with a friend or someone from your personal network and use that work to find better business opportunities as an interior designer. You can even partner up with your local furniture stores and manufacturers for a commission. It means they can bring you new projects to work on too. 

    5. Furniture Making

    Take your love of working with woodwork to the next level by opening a business crafting custom-made furniture. You could also offer a repair service for existing pieces of wooden furniture that require renovation. Get a website going to market yourself in your local area and this one could be a winner.

    6. Graphic Design

    This is a good business opportunity for those who love art and design – and who also know their way round an Apple iMac or similar. With a little training, you can start a graphic design business with minimum expenses – and build up a portfolio of designs for friends and family first. Your main investment would be the Adobe Creative Suite, which can now be purchased with a simple monthly payment. 







    7. Bed & Breakfast

    • 9 min
    CC 094: 11 Entrepreneurial Skills Every Small Business Owner Needs To Succeed Online

    CC 094: 11 Entrepreneurial Skills Every Small Business Owner Needs To Succeed Online

    Entrepreneurship is hard.

    Mastering online marketing is perhaps even harder.

    But as a time-strapped small business owner you knew that already right?

    Yet here’s the thing…

    If you can’t translate the success of your bricks and mortar business to a wider audience of the right people online – then at some stage your competitors will steal your market share. Who knows, it may even be another local business that does it.

    That’s why every successful entrepreneur needs to learn some pretty specific and very important skills during their career – in order to make their company a success on the Internet.

    These top skills will not only help to set you apart on the Web, by enhancing your online traffic, leads and sales – but will help you build a brand that stands the test of time in your industry.

    So what are these essential skills entrepreneurs need? Let’s dive into a list of the key traits that will place you among the most successful online entrepreneurs in the world.

    Listen To My Show On The Entrepreneurial Skills

    [toc]

    1. Positioning

    ​Smart small business owners know that ​niching down will help them stand out online, rather than going too broad with their ​positioning.

    However counter intuitive it may sound, there’s more money to be made by catering to a smaller market than…well, everyone.

    Identifying ​a niche market ​requires an entrepreneur to adopt a marketer’s mindset, so you can focus on ​your potential audience’s pain points – their needs, wants and frustrations. ​Positioning your ​business to solve these problems will give you a great foundation to build upon.

    Niche targeting has much to do with ​empowering your online ​authority and sales. ​By getting your positioning right from the outset, ​you’ll ​convert more of your web visitors into customers as you grow your traffic.

    ​Recommended Reader Resources

    How To Create Strong Brand Positioning In Your MarketMarketing: A Guide To Successful Positioning

    2. ​Knowing Your Audience

    Right from the start you should always be thinking of how to effectively market your ​products and services. It all begins with getting a good grasp of what the people in your target audience want, and knowing how a desired product or service can address their needs.

    • 10 min
    CC 090: How To Write SEO Content With Nathan Gotch

    CC 090: How To Write SEO Content With Nathan Gotch

    In this episode I’m delighted to be discussing how to write SEO content with world renowned SEO expert, Nathan Gotch. Let’s dive in…





    Listen To Nathan’s Show On Writing SEO Content



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    Nathan’s Backstory



    I got my start in SEO in 2012 when I was still in college. I was just your average college student trying to figure out ways to make money. I discovered that one of the best ways to make money at that time was to start a blog. I had no skillset at that point – the only thing I really knew how to do was throw a baseball. So I decided to start a baseball pitching blog. That ended up being the breeding ground for learning how to do SEO. I was hooked after that and started creating website after website just to figure out how to get better and how to get results more consistently.

    I was honestly not even interested in making money. I just enjoyed the process of ranking websites and driving traffic to them, so eventually I got pretty good at it and I was able to drive results consistently. Then I started to take on clients and do client SEO for a couple of years, and that was pretty successful. But then I got really burned out and needed a different way to diversify my income, because I can’t handle just working with clients for 100% of my revenue. So then I built out a white label services division, which serves other SEO agencies and digital marketing agencies.

    Then I also built out my SEO training course, The Gotch SEO Academy, which has now been my focus for the last two years. I actually haven’t been working with clients at all – but I’m starting to experiment taking on a few clients again here and there for some future plans. But my main focus for the last couple of years has been Gotch SEO Academy and I’ve grown that to over 700 students now. I definitely think focusing on this has helped me a lot, but I do feel I’ve been missing out on some opportunities to help people in other ways outside of just training – so that’s what I’m starting to dive back into as well.



    Nathan’s Questions ​



    Before we dive into writing SEO content, can you tell us your back story please?



    Tell us about your current business, Gotch SEO?



    OK, so what is SEO content and how can it help us?





    You follow a 9 step SEO content creation process, so let’s go through each stage in order – looking at an overview of each stage…





    Find your keywords

    Qualify your keywords

    Select a keyword based on competitor analysis

    Establish your search intent strategy

    Develop your content strategy

    Create your content

    Optimize your content

    Publish

    Repeat





    Thanks for coming on the show, can you remind us where we can find you online?

    The PS Question (subscribers only) – ​Nathan gives us a great answer to my final question…



    Featured Resources

    Gotch SEO

    Gotch SEO Academy

    a href="https://www.gotchseo.com/seo-content/" target="_blank" rel="nofollow ...

    • 44 min
    CC 088: Small Business Website Conversion Mistakes With Gill Andrews

    CC 088: Small Business Website Conversion Mistakes With Gill Andrews

    On today’s show I’m pleased to be discussing small business website conversion mistakes with experienced copywriter and website consultant, Gill Andrews. Let’s dive in…





    Listen To Gill’s Show On Website Conversion Mistakes



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    Gill’s Backstory



    My story’s probably a typical one. I studied, I got a job, you know, like a normal person is supposed to do. I was working as a software developer and an IT consultant for five years and I couldn’t say I wasn’t unhappy, I kind of didn’t notice. You just think, okay, that’s what people are supposed to do.

    Then I went on maternity leave and had my son, and after three years I was getting bored – so I started a blog. At first my blog had nothing to do with copywriting or websites, but I was trying to get it to rank so it would attract more visitors, so I learned so much about how a website is supposed to work, and how you get people to come to your site and stay to take action.

    So for two years I was doing that and then it was time to decide whether I was going to go back to work. And I was like; “I don’t want to go back, this is so much fun, I’m connecting with people.” At that point I had already started giving advice to my friends and other bloggers about websites, copywriting and design. I then realised that so many things I know other people don’t, so there was a demand for my knowledge. And I decided not to go back to work.

    I was lucky that I didn’t have to earn full income right away. This would have not been possible because I was completely unknown. Nobody knew me. I was in Germany, I’m not even in an English speaking environment, so I had to build everything from scratch. But thankfully these two years with my first website prepared me to set things up properly. From the very beginning I had a plan for how I was going to acquire customers and what I need to put on my website. 

    I had very little time because I had a small child who was still at home – who only went to kindergarten one and a half years into into my business. So I had to be very focused – but after year two I saw that it was really working out and I was really happy that I’d taken the step into running my own business.

    This was unexpected even for me – if you’d told me 10 years ago that I would be doing this then I’d thought you were crazy. But it’s been really fun. Of course sometimes there are struggles – but you are your own boss. You have to decide on your hours, on your focus, on what you do for your clients. And that’s really what I love. It’s so much better than working for some big company where nobody actually cares and you don’t get to see the difference you’ve made.



    Gill’s Questions ​



    Before we dive into small business website conversion mistakes, can you tell us your backstory please?

    Tell us about your current business and the services you offer to clients?



    There are many similar mistakes we’ve both seen being made on client small business websites – errors that can really hurt your conversion rates and the overall success of your business. So I’d like to go through the most important ones today:





    Unclear or too clever copy (how to spot + fix it)

    No credibility enhancers (or they’re too weak)

    CTA not working out of context

    Not utilising above the fold space

    Visual clutter  

    Too many links in the navigation 





    Thanks for coming on the show, can you remind us where we can find you online?

    The PS Question (subscribers only) – ​Gill shares a brilliant answer to my final question…b...

    • 49 min
    CC 084: 2020 SEO Predictions With Matt Diggity

    CC 084: 2020 SEO Predictions With Matt Diggity

    On the show this time I’m delighted to be talking SEO predictions and trends for 2020 with world renowned SEO, blogger, speaker and online entrepreneur, Matt Diggity.



    Founder of the Chiang Mai SEO Conference, Matt is not only famed for the amount of SEO testing he does, but also for his in-depth industry experience and multiple high quality SEO businesses – so when it comes to SEO trends for 2020 he’s definitely the man in the know.



    Listen To Matt’s Show On SEO in 2020



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    Matt’s Backstory



    Before I ever got into this SEO game, I was an engineer. I went to school at UC San Diego and got a bachelor’s degree in electrical engineering, got my masters degree and did that whole thing – and it was bloody torture for I’d say six to seven years.

    There’s nothing wrong with being an engineer, but there is something wrong with being in a cubicle 60 hours a week and seeing your whole life mapped out for you and just seeing that whole trajectory.

    So I think it was around 2009, I started to get stir crazy and one of my buddies handed me the four hour work week and was like, yo, check this out. There’s other ways to make money in this world. And I was just like, okay, four hour work week – yeah, right buddy, let’s see. And I read it and I learned about how to make money online.

    I got my feet wet and eventually stumbled upon SEO. My first flavour of SEO was getting into affiliate marketing. The whole concept of passive income struck a chord with me – you rank something high on Google and it’s going to get traffic – then you can make sales while you’re sleeping.

    I love gaming and had a gamer type mentality – I was a big world of Warcraft player. I looked at Google search results as like a leaderboard. So it was, SEO just had all these magical elements that just addicted me right off the bat, and I still do affiliate SEO to this day.



    Show Notes



    ​Learn how Matt got into SEO

    Discover the story behind Matt’s multiple SEO businesses

    ​Matt’s technical SEO predictions for next year

    Where we’re headed with on-page SEO in 2020

    What trends Matt sees in content marketing going forward

    Matt gives his predictions for off-page SEO and link building in 2020

    * What Matt sees happening in the wider online marketing industry in the year ahead

    * What the future holds for Matt’s own SEO businesses

    The PS Question (subscribers only) – ​Matt shares an ace answer to my final question…



    Featured Resources

    Diggity Marketing

    The Search Initiative

    Authority Builders Co.

    Chiang Mai SEO Conference

    a title="Search Logistics" href="https://surferseo.com/" target="_blank" rel="nofollow ...

    • 29 min
    CC 079: How To Start a Local Lead Generation Business With Tom Buckland

    CC 079: How To Start a Local Lead Generation Business With Tom Buckland

    @font-face{font-family:"Cambria Math";panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:-536870145 1107305727 0 0 415 0}@font-face{font-family:"Arial Unicode MS";panose-1:2 11 6 4 2 2 2 2 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:-134238209 -371195905 63 0 4129279 0}p.MsoNormal,li.MsoNormal,div.MsoNormal{mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Arial Unicode MS";border:none;mso-ansi-language:EN-US}p.Default,li.Default,div.Default{mso-style-name:Default;mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:Helvetica;mso-fareast-font-family:"Arial Unicode MS";mso-bidi-font-family:"Arial Unicode MS";color:black;border:none;mso-ansi-language:EN-US}.MsoChpDefault{mso-style-type:export-only;mso-default-props:yes;font-size:10.0pt;mso-ansi-font-size:10.0pt;mso-bidi-font-size:10.0pt;mso-fareast-font-family:"Arial Unicode MS";border:none}.MsoPapDefault{mso-style-type:export-only}@page

    WordSection1{size:612.0pt 792.0pt;margin:72.0pt 90.0pt 72.0pt 90.0pt;mso-header-margin:36.0pt;mso-footer-margin:36.0pt;mso-paper-source:0}div.WordSection1{page:WordSection1}@font-face{font-family:"Cambria Math";panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:1;mso-generic-font-family:roman;mso-font-format:other;mso-font-pitch:variable;mso-font-signature:0 0 0 0 0 0}@font-face{font-family:"Arial Unicode MS";panose-1:2 11 6 4 2 2 2 2 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:3 0 0 0 1 0}p.MsoNormal,li.MsoNormal,div.MsoNormal{mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Arial Unicode MS";mso-bidi-font-family:"Times New Roman";border:none}p.Default,li.Default,div.Default{mso-style-name:Default;mso-style-unhide:no;mso-style-parent:"";margin:0cm;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:Helvetica;mso-fareast-font-family:"Arial Unicode MS";mso-bidi-font-family:"Arial Unicode MS";color:black;border:none}.MsoChpDefault{mso-style-type:export-only;mso-default-props:yes;font-size:10.0pt;mso-ansi-font-size:10.0pt;mso-bidi-font-size:10.0pt;mso-fareast-font-family:"Arial Unicode MS";border:none}.MsoPapDefault{mso-style-type:export-only}@page

    WordSection1{size:612.0pt 792.0pt;margin:72.0pt 90.0pt 72.0pt 90.0pt;mso-header-margin:36.0pt;mso-footer-margin:36.0pt;mso-paper-source:0}div.WordSection1{page:WordSection1}On the show this time I'm looking at how to start a local lead generation business in multiple locations with SEO expert and Amazon SEO expert, Tom Buckland, founder of HQ SEO, Ghost Marketing and SEO Oasis.This is a proven and scalable business model, so I was excited to talk with Tom about the new company he's set up to roll out this system, and how we can replicate his success with local lead gen sites.Listen To Tom's Show On Local Lead GenLocal Lead Generation Show NotesFind out more on Tom's backstory​The lowdown on Tom's team and companiesAn overview of the local lead generation model, and how we can use it in multiple locationsHow to setup our location specific local lead gen pagesSetting up a Google My Business page for each locationRunning a local SEO campaign to each of the individual landing pagesOptimising our landing pages to generate large amounts of leadsHow to sell our leads once we’ve generated themThe PS Question - Tom shares 2 great lead generation tips for the price of 1![Podcast] How To Start a Local Lead Generation Business With Tom Buckland #localseo #leadgen





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    Resources Mentione

    • 36 min

Customer Reviews

4.7 out of 5
14 Ratings

14 Ratings

Clarisse Gomez ,

Awesome Podcast!!

Loz, host of The Content Champion Podcast, highlight all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Brooke Craven ,

Awesome Podcast!!

Loz, host of The Content Champion Podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Adithya Murali00 ,

Must listen for content marketers

The Content Champion podcast is one of my favoruites in all of iTunes for one simple reason- Loz's guests reveal some really good content marketing methods, and all advice is actionable. I first paid attention to Loz when I saw that he had interviewed Brian Dean way back in September 2013 when Backlinko was just getting traction. He does a great job of keeping track of and land interviews with some of the best content marketers out there. Must -listen if you're into content marketing!

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