The Content Coalition Shaina Weisinger

In this episode of The Content Coalition, we interview Joe Fier, Co-Host at Hustle & Flowchart Podcast - one of the quickest growing digital marketing shows with hundreds of industry-leading guest interviews.
Joe is passionate about blending digital marketing with podcasting. Along with his partner, Matt Wolfe, they advise and partner with podcasters to help with discoverability and exponentially better monetization.
Tune in  as Joe shares his simple but effective ways to get amazing guests for your show, some of the best practices to leverage your audience for monetization, and how to grow your audience and acquire new listeners to tune in to your podcast
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This episode is sponsored by Hustle & Flowchart Podcast. "The Hustle & Flowchart Podcast with Matt Wolfe & Joe Fier"
CLICK here to check them out!
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In this episode:
[02:46] Joe shares the backstory on how he started Hustle & Flowchart Podcast with his co-host  [04:14] Discover the strategies to get “top tier” guests and how to create your own “dream 100” [08:33] How they’re using  Dennis Yu’s “dollar day strategy” for Facebook ads [10:29] Learn how you can leverage your podcast audience as part of a “sponsorship package” [13:32] Some of the best practices to plug an ad to your podcast [15:04] Joe shares how they repurpose their content and turned it into an episode in Hustle & Flowshorts [19:16] Learn how Joe acquires new listeners for his show [21:53] 1 thing to implement in the next 48 hours    
Links/Resources mentioned:
http://hustleandflowchart.com/content https://www.clickmagick.com/  https://oldpodcast.com/ https://www.headliner.app/ https://evergreenprofits.com/ https://evergreenprofits.com/hustle-and-flowshorts/ https://www.reddit.com https://mail.google.com Connect with Joe:
https://www.facebook.com/joefier https://www.instagram.com/joefier/ https://www.twitter.com/joefier __________________
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 029.thecontentcoalition.com
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online.
John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid traffic teams at ClickFunnels as well as some other side projects and dominates the markets he jumps into.
Tune in as John dissects his strategies step by step for acquiring and retargeting prospects, and shared hacks and tools that you can use to amp up your game in advertising especially on Facebook.
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This episode is sponsored by ClickFunnels. Enabling People To Grow Their Companies Through Sales Funnels.
CLICK here to check them out!
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In this episode:
[01:41] John’s backstory before he started working at ClickFunnels and how he learned to run ads [06:15] Learn John’s strategies that are currently working in advertising [08:00] John’s “set it and forget it” formula for retargeting prospects [12:08] What type of messaging should be placed in the ads [13:08] How to evoke emotion for a free product on an ad [14:50] Russell’s amazing concept that you can do to promote your product  [17:15] The art of baking the content into the ad or in the sales page to shorten the sales journey [20:03] John’s simple hack to know what you’ll say in an ad if you have blog posts [20:33] What goes into John’s omni-channel marketing strategy [22:10] A nifty tool to track revenue attribution [24:15] The power of the “breakdown” tab on Facebook ads [26:25]  1 thing to implement in the next 48 hours  
Links/Resources mentioned:
https://expertsecrets.com/ https://www.wickedreports.com/ Connect with John:
https://www.facebook.com/johnoparkes  https://twitter.com/johnparkes52  https://www.linkedin.com/in/jparkes  https://www.instagram.com/johnoparkes/ Connect with ClickFunnels:
https://www.clickfunnels.com/ https://www.facebook.com/clickfunnels http://www.onefunnelaway.com/ _________________
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 028.thecontentcoalition.com
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company.
Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world.

She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz.

Tune in as Purna shares some strategies that you can do to enhance customer experience in advertising, busting PPC myths, voice search, and much more.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK here to check them out!
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In this episode:
[01:43] Purna’s humble beginnings before she started at Microsoft [04:05] Discover why integrating bots to marketing engagement is essential for your audience [06:34] How to integrate voice into the digital era [10:00] Learn how you can improve customer experience [11:47] The 3 questions to ask yourself on how to improve your ads  [14:30] How to reduce clutter due to overwhelming marketing platforms [17:05] Purna busted some PPC myths on retargeting campaigns... (like Broad Match) [20:50] 1 thing to implement in the next 48 hours [24:23] Shaina’s thoughts on live captions  
Links/Resources mentioned:
https://about.ads.microsoft.com/en-us https://ads.google.com https://www.bing.com/ Microsoft’s Accessibility Checker  
Connect with Purna:
https://twitter.com/purnavirji https://www.linkedin.com/in/purnavirji/ _________________ 
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 027.thecontentcoalition.com
 
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.
Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND.
Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews.
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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK here to check them out!
____________________
In this episode:
[01:55] Joanna’s journey before Copyhackers and how copywriting became her business [05:03] Learn the different types of copywriting - especially in the world of marketing [06:43] The common pitfalls and mistakes when creating copy  [09:29] Joanna demystifies some common practices in copywriting that don’t really convert [13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do [17:06] How they used Amazon to do something called “review mining” to find your copy [22:27] Learn the best practices you can do off the cuff on writing landing pages  [29:27] 1 thing to implement in the next 48 hours  
Links/Resources mentioned:
https://www.amazon.com/ https://copyhackers.com/copywriting-tutorial/ https://copyhackers.com/2015/10/copywriting-formula/ https://copyhackers.com/2014/10/amazon-review-mining/  
Connect with Joanna
https://twitter.com/copyhackers https://ca.linkedin.com/in/jwiebe  
Connect with Copyhackers
https://copyhackers.com/ https://www.facebook.com/CopyHackers/ ____________________
 
 
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 026.thecontentcoalition.com
 
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

 
In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software.
Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and Microsoft - among others.
Tune in as Emeric shares his entrepreneurial journey of building up Agorapulse from zero to $49,000 monthly recurring revenue in the early days, how their various content marketing initiatives drive growth into their business, and why you should adopt a ‘long-term’ mindset for your content marketing strategy.
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 This episode is sponsored by Agorapulse. Managing social media has never been easier.
CLICK HERE to check them out!
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 In this episode:
[01:35] Emeric’s SaaS journey and his early business endeavors [04:23] Learn the 3-year struggle and pivots of Agorapulse to earn $49,000 MRR [07:55] Why success is a sum of many good little pivots  [09:45] A brief rundown on what Agorapulse is and what sets it apart from Hootsuite or other competitors [11:04] What makes content ‘successful’ on social media  [13:34] Learn the content marketing initiative that drove Agorapulse from zero to $1M [17:58] Emerci shares the omni-channel content marketing strategy of Agorapulse [20:36] Why you should intentionally think long term on your content marketing strategy  [24:53] Emeric shares how expensive it is to track data for your campaigns [28:03] 1 thing to implement in the next 48 hours  
Links/Resources mentioned:
https://hootsuite.com/ https://www.drift.com/ https://www.hubspot.com/ Connect with Emeric:
https://www.linkedin.com/in/ernoult/ https://twitter.com/eernoult https://www.f/acebook.com/emeric.ernoult https://www.instagram.com/emericernoult/ Connect with Agorapulse:
http://www.agorapulse.com/ https://www.facebook.com/Agorapulse/ https://twitter.com/agorapulse https://www.instagram.com/agorapulse/ https://www.youtube.com/user/AgoraPulse4Facebook  
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 025.thecontentcoalition.com
 
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations.
Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to write about SEO. Her expertise lies in content SEO and site structure. 
Tune in as Marieke shares the benefits of installing Yoast plugin to your website, demystifies the SEO myths that have been plaguing the ads, and her list of things to do in order for your site to rank high on Google. 
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 This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.
CLICK HERE to check them out!
_________________
In this episode:
[01:35] Marieke’s “Yoast” journey and how she got involved in the business  [03:04] The difference between Yoast’s Free plugin and their Premium offering [04:05] Marieke busts the myth that it is very easy to rank #1 on search [10:05] Yoast’s new video plugin and why it’s super relevant for content creators [11:57] Marieke shares details about their Online SEO Training platform called Yoast Academy  [16:34] The exact steps to rank higher on Google[19:14] Marieke’s recommended keyword research tools to use [21:20] 1 actionable thing to implement in the next 48 hours  
Links/Resources mentioned:
https://yoast.com/wordpress/plugins/ https://yoast.com/academy/ https://translate.google.com/ http://trends.google.com https://moz.com/explorer  
Connect with Yoast:
https://yoast.com/ https://twitter.com/yoast https://www.facebook.com/yoast/ https://www.instagram.com/yoast/  
Connect with Marieke:
https://twitter.com/mariekerakt https://marieke.blog/ https://www.instagram.com/mgarakt/ https://www.facebook.com/mariekerakt https://www.linkedin.com/in/mariekerakt/ _________________
Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.
Connect with Shaina:
https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/  
Connect with Repurpose House:
https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 024.thecontentcoalition.com
 
 I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.