I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads!
Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.
ClickFunnels’ Specific Facebook and Google Ad Strategies that Convert Audiences into Customers
In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online.
Tune in as John dissects his strategies step by step for acquiring and retargeting prospects, and shared hacks and tools that you can use to amp up your game in advertising especially on Facebook.
Microsoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AI
In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company.
Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world.
Tune in as Purna shares some strategies that you can do to enhance customer experience in advertising, busting PPC myths, voice search, and much more.
Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel
In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.
Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND.
Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd.
AgoraPulse on The #1 Proven Factor for Social Media Marketing Success
In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & Ceo of Agorapulse, a Paris based Social Media Management Software.
Tune in as Emeric shares his entrepreneurial journey of building up Agorapulse from zero to $49,000 monthly recurring revenue in the early days, how their various content marketing initiatives drive growth into their business, and why you should adopt a ‘long-term’ mindset for your content marketing strategy.
CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank
In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations.
Tune in as Marieke shares the benefits of installing Yoast plugin to your website, demystifies the SEO myths that have been plaguing the ads, and her list of things to do in order for your site to rank high on Google.
Quickfire: 19 Social Media Strategies in 19 Minutes
Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition!
In this special episode of The Content Coalition, Sarah Guidas, COO of Repurpose House, challenged Shaina to share 19 social media strategies that are small but implementable in 19 minutes. But tune in until the end of the video to learn all the 19 social media strategies that you can do to optimize your social media strategy and see if Shaina made in just 19 minutes!
Shaina Weisinger and The Content Coalition blew me away with the amount of value her podcast offered! I’ve been working hard to reach a wider and more specific audience and her tools to truly offer value in order to connect and develop stronger relationships have paid dividends in my business. Thank you Shaina and The Content Coalition! Excited to hear more!!!
Been waiting for something like this forever
I think the world of podcasts needs more tactical podcasts and less inspirational stuff and this podcast executes on it. When Shaina told me all about it, I begged her to let me be on the show. Shaina and I go way back to when she first got into marketing and she is one of the smartest people out there I know and you need to subscribe to learn all of the genius ideas she is full of.
Started listening to the podcast early and even the first two episodes had incredibly actionable content. They're short and sweet but value packed so there isn't wasted time on a boring topic. Recommended!