The Content Collective Podcast with Kim and Taccara Kim and Taccara

Welcome to another episode of the Content Collective Podcast where we help authentically connect and organically convert to your audience! We are tackling the most challenging aspect of speaking to your audience...actually figuring out WHO your audience is or should be! Because if you don't know who your auduience is, you run the risk of talking the all the wrong people.

This is week 2 of our 3-part series, How to Identify and Speak to Your Ideal Customer Avatar. In part 1,  looked at 3-key questions that you should be asking yourself so that you can understand your audience better.

In part 2, we are taking those questions and diving deeper into getting to know your avatar and YOU! You'll also get the opportunity to hear us talk about our ICA and what we named her.

Grab your pen and paper because this goes deep! If you haven't listend to the first episode, stop now and go back to hear part one, so part 2 will make sense to you! 

Don't forget to find us on Instagram @theContentCollective.io! 

Are you ready to get started?

Let's Dive In!

Welcome to another episode of the Content Collective Podcast where we help authentically connect and organically convert to your audience! This week, we are tackling the most challenging aspect of speaking to your audience...actually figuring out WHO your audience is or should be! Because if you don't know who your auduience is, you run the risk of talking the all the wrong people. 

So this week we kick off our 3-part series How to Identify and Speak to Your Ideal Customer Avatar. In part 1, we are looking at 3-key questions that you should be asking yourself so that you can understand your audience better. 

Grab your pen and paper because this goes deep! We've also create a quick download for you to be able to follow-along with us and answer these questions on your own time. Visit theContentCollective.io/ica to get yours NOW! 

Are you ready to get started?

On this episode of the Content Collective Podcast, we are taking a look at  Democratic Presidential Candidate Joe Biden and all the things he could or should be doing as it pertains to content marketing. 

While this is a MOCK content strategy, it's important to note that we are not endorsing Joe Biden as a candidate, nor are we telling you who you should be voting for. We believe that exercising your right to vote is one of the most sacred honors of our nation and your choice is that alone. 

Now, let's dive in to this week's episode. 

For more info on us, visit theContentCollective.io

Everyone is talking about Covid and how it has impacted businesses. So today, we are going to dive in and give some tips on how to pivot your business and re-imagine how you service customers. Then we'll also give you some content tips and ideas on the types of content you should be creating as you open up and serve your customers.



Need help creating content or don't know where to get started? Visit thecontentcollective.io/roadmap and get our FREE Content Creation Roadmap! 

Don't forget to find us on Instagram @theContentCollective.io! 

On this episode of the Content Collective Podcast, we are talking about how content plays an important part in racial bias. How black people are portrayed in the media has long been about pushing a very bias and unfair narrative of Black people. It’s time for big businesses and media houses who say they stand with us, as well as other content creators to fight towards a NEW narrative.Remember what our definition of content marketing is:

Content marketing is consumable media that educates your audience, influences their thoughts and behaviors, and inspires them to take action.

Everything in media has an agenda—regardless of the type of media it is.


TV shows
Podcasts
YouTube Content
The Advertisers' that support the various types of content.
Every piece of content influences us in one way or another.

It’s time to start generating and consuming content with more socially inclusive agendas!

So what should the agenda be? To raise the next generation to see black people as equals, while also validating the injustices that they have faced.

Take a listen to this “emergency episode” as we dive in and drop some major truth bombs!

If You're Loving THIS content, be sure to screenshot this episode and share it in your IG Stories! Don't forget to tag @theContentCollective.io! 

On this episode of the Content Collective Podcast, we're talking all things CONTENT MARKETING! 

You'll hear us discuss:


What content marketing is
How we go about creating content for our own business
What's the best ways to use content in your business to amplify your message and convert your audience

What is Content Marketing? Content marketing is consumable media that educates your audience, influences their thoughts and behaviors, and inspires them to take action.

It’s easier to build a business than it is to build a relationship with your audience.

The best ways to use content in your business to amplify your message and convert your audience:

1. Blogs are still winning For SEO purposed, but you should also be doing microblogging on Instagram.


Blogs are great for service based businesses because it helps you educate customers and SHOULD be answering some of the most common questions you get about working with you or your products.

2. Podcasting —studies show that people who listen to podcasts have a higher chance of converting into customers.


Podcasting and blogs go hand in hand. If you have a podcast but aren’t blogging, not sure what you’re doing with your biz life.
Podcasting is another way to educate your customers and introduce them to new concepts and and people.
Service based businesses and even SAAS Companies now have podcasts to educate their customers and even convert them.
TIP: Studies show that people who listen to podcasts are also more likely to purchase courses.

3. Social media is content. It’s no longer something that you can ignore.


Social media should be apart of everyone’s content strategy because people consume content in bite/size pieces.
It’s a FREE way to build awareness!
The last 3 professionals I hired, including a book editor, I found using hashtags on IG!
Social media is good for microblogging, product updates, telling stories, customer journeys and testimonials, and communication with your customers.

4. Live Content (IG and FB)


Builds relationships and demonstrates your expertise.
It serves multiple purposes for your content strategy—1) you can educate your customers based on your most frequently asked questions; 2) you can use your lives and turn them into podcast episodes; 3) you can create micro content for IG and/or FB
Lives are basically good for all businesses. Service based businesses can do what we suggested above. Product based businesses can go live to showcase their best selling products; Do makeover shows featuring their products on customers; do tutorials on how to use their products in various ways.

Having trouble trying to come up with content for your business? Download our Content Creation Roadmap! Visit theContentCollective.io/roadmap to download now!