The Content Mix podcast features interviews with stand-out professionals leading content and social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Kyler Canastra of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.
How to create thought leadership content: The power of a good interview
You don’t need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more about VeraContent’s processes for sourcing knowledge and interviewing experts.
The key to consistently creating content at scale
With so many moving parts, the key to creating a lot of good content—and being consistent—is having airtight processes. In our latest podcast episode, co-hosts Shaheen Samavati and Kyler Canatra share their experience and insights around developing processes to successfully create content at scale. Tune in to learn more about selecting and evaluating writers, creating solid briefs, setting up content calendars and establishing strong communication and editing processes.
The power of writing a book as a content marketing tool | Stacy Ennis
Have you ever thought about writing a book? If your answer is yes, you’ll want to tune into today’s podcast episode. Co-host Shaheen Samavati chats with Stacy Ennis, a best-selling author, book coach and speaker, about the process behind writing a book and how it’s the ultimate form of content marketing. During their conversation, they chat about where to start the book-writing process, how writing a book helps you produce more marketing content and the different options of writing and publishing.
When to translate content vs. create it from scratch for new markets
When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?
There’s no clear-cut answer, as it really comes down to your business strategy.
For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it’s better to create fresh content.
The secret behind managing remote teams successfully
Remote work has been a part of our company culture from the very start of VeraContent in 2016. It’s something that’s worked really well for us and has played a significant role in how we’ve grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the advantages and challenges of virtual work environments, what makes VeraContent successful at remote work and how to build long-lasting relationships with international freelancers, plus a few tips to avoid “virtual burnout.”
How to create a strong editorial process for your content marketing
“Our company’s name ‘Vera’ comes from the Latin term meaning ‘true,’ as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate.”
We hold high editorial standards on every piece of content we put out—both internally and for our clients. That’s why we’re so obsessed with having documented and structured editorial processes in place.
Check out our latest podcast episode as co-hosts Shaheen Samavati and Kyler Canastra share their insights on the importance of having strong editorial processes for your team to follow. During their conversation, they talk about the level of editing required in corporate marketing, how to uphold high-quality standards and a look into VeraContent’s very own editorial process.
If you're a content marketer, you'll love this show. Tons of insights from content marketers from a wide range of industries.
A Very Informative Series—perfect for content marketers!
The Content Mix Podcast is perfect for those interested in the power of content marketing. By getting to meet leaders involved in this industry around Europe, the podcast gives you the perfect glimpse into what it means to work in this field. Content marketers will love this show as it provides useful insights and tips. Plus, the VeraContent interviewers keep the energy up and make it an enjoyable listen.
Informative and punchy
This is a great show. 20 minute bites of info with smart pros. Recommend!