19 episodes
The Continuous Revenue Marketer KERN
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- Business
The Continuous Revenue Marketer is a CRM strategy podcast where the most influential and successful marketers in the world share their insights and lessons on the critical topic every CEO and Chief Marketer has to address: How to drive continuous revenue and growth for their company, from customer acquisition to loyalty, at scale with high efficiency and effectiveness.
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The ROI of Personalized Marketing
On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2 to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.
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Leadership In The New Economy
On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.
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LGBTQ+ Corporate Inclusivity & Marketing
In honor of Pride Month on this episode, Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community.
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Brand Storytelling Via Branded Funded Films
On this episode, Passion Point Collective's Founder, Marcus Peterzell, shares why branded movies are such a special opportunity for Fortune 500 CMO's with TV audiences' changing viewing behaviors and the increase in streaming entertainment consumption.
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Is Personalization Just CRM?
On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.
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Marketing Trends Affecting CMO's
On this episode, RAPP's U.S. President, John Wells, joins us to share marketing trends CMOs are facing across U.S. companies such as talent attribution, changes in customer experience across physical and digital experiences and precision marketing.