27 episodes
The Continuous Revenue Marketer KERN
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- Business
The Continuous Revenue Marketer is a CRM strategy podcast where the most influential and successful marketers in the world share their insights and lessons on the critical topic every CEO and Chief Marketer has to address: How to drive continuous revenue and growth for their company, from customer acquisition to loyalty, at scale with high efficiency and effectiveness.
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Paul Guyardo, CEO of Fetch, Shares His Top 2 Most Valuable Lessons in his Marketing Career
Paul Guyardo, President and CEO of Fetch, joins us in this episode so share his wisdom and valuable lessons in Marketing. An expert at growing B2C businesses Paul has successfully overseen billions of dollars in growing companies through his innovative marketing strategic and wise business acumen.
Paul generously shares his core leadership strategies for career growth and provides hard earned advice for up-and-coming marketing leaders. It's an episode packed with marketing tips you don't want to miss. -
The Future of AI in Retail and Beyond
On this episode, The Integer Group’s Group VP of Futures & AI, Heidi Bailey, shares insights on innovative ways artificial intelligence is driving the future of commerce and transformational business and technology trends to stay ahead of coming out of NRF 2023, Retail’s Big Show.
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Marketing & Sales Alignment to Unlock Revenue Growth
On this episode, SVP and Head of Marketing at Computershare, Rachel Young, shares insights on how to produce revenue by being on the front lines talking to your customers, understanding who your influencers are, and most importantly, creating a strong partnership between your marketing and sales teams.
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Benefits of an In-House Agency
On this episode, Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects, how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.
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Aligning Marketing, Sales & Technology To Execute Strategy
On this episode, Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman, shares insights on ways to drive growth not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.
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Aflac's Brand Manager on Marketing Education From the Classroom to Social
On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.