The Conversion Code: Selling Tech & AI in a Modern World - Chris Smith | Ep 70

Join us for a masterclass in marketing and sales with Chris Smith, USA Today bestselling author of "The Conversion Code," a required text at Johns Hopkins and NYU. Chris, co-founder of Inc. 500 SaaS platform Curaytor and former C-level executive at DotLoop, reveals how he organically scaled businesses to eight figures by blending old-school sales wisdom with cutting-edge digital strategy and AI.

From his early days "dialing for dollars" in boiler rooms to becoming a marketing guru, Chris shares the timeless principles of conversion that are crucial for anyone selling complex tech products today. Discover the surprising data points that make people say "yes," how to leverage AI to scale marketing quantity and quality, and his unique framework for a perfect sales pitch – even for products with long sales cycles. Chris also opens up about maintaining mental health in high-pressure environments and offers invaluable advice for technically brilliant individuals who feel awkward selling.

In this episode, you’ll discover:

· Chris's journey from "boiler room" sales to best-selling author and marketing expert.

· Key insights from early sales days still relevant for selling complex tech products.

· The absolute first principle engineers and developers need to understand about conversion.

· Surprising stats on what actually makes people say "yes": Speed to lead, frequency, and bursting.

· How successful companies are using AI to scale marketing quantity and quality.

· Chris's framework for a perfect sales pitch: Feature-Benefit-Tie Down (FBT).

· Strategies for maintaining mental health and avoiding burnout in high-pressure sales and startup environments.

· Best advice for technically brilliant individuals who feel awkward selling without being "salesy."

· The true meaning of innovation as "leapfrog innovation" – doing something 100x better.

This episode is a must-listen for tech leaders, entrepreneurs, marketers, and anyone looking to master the art and science of converting leads into lasting growth.

Connect With Chris Smith:

· Website: https://www.theconversioncode.com/

· Instagram: https://www.instagram.com/chris_smth

· Twitter (X): https://x.com/Chris_Smth

· Email Newsletter: https://thechrislist.com/

Chapters:

00:00 Intro: Chris Smith & The Conversion Code

01:14 From Boiler Rooms to Best-Selling Author

06:50 The First Principle of Conversion for Engineers

10:49 Surprising Stats: What Makes People Say "Yes"

15:17 How Companies Scale Marketing with AI

20:15 Framework for a Perfect Sales Pitch (FBT)

25:08 Mental Health in High-Pressure Sales & Startups

30:16 Selling Without Being Salesy: Advice for Technical Minds

37:17 What Innovation Truly Means to Chris Smith

42:34 Where to Connect with Chris Smith

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