Welcome to The Copy Coach podcast – the go-to destination for online business owners and CEOs who want their copy to do its job. I’m Ciara Gigleux – expert conversion copywriter, owner of The Copy Atelier and unofficial cheerleader for women doing hard things (#goyou). On the podcast, we bring everything back to my Million Dollar Messaging™ framework to make sure that the messaging and copy you’re putting out into the world is designed to convert and help you scale to 7 figures with ease. Come for the copy tips, stay for the strategy on how you can use your copy and messaging to cut through the noise, stand out online and maximise your results, revenue and impact.
Episode 67: Show Your Values and Stand Out
In today's episode, I'm speaking about the importance of you identifying (and then expressing through your copy, messaging and marketing) your core values. These values are essentially the big beliefs you have around what you do and why you do it. They...
Episode 66: Why You Need a Messaging Strategy
In today's episode, I'm talking about something that is at the heart of what I do (and why I do it) both here on the podcast and through my copywriting agency, The Copy Atelier: the need for you to have a messaging strategy. Listen in to learn why you...
Episode 65: Showing the Magic Wand Moment of Your Offer
In today's episode, I'm speaking about how you can show the magic wand moment of your offer – and why you need to. Listen in to learn how you can effectively show your ideal client the big transformation your offer is going to bring them and how you...
Episode 64: How (and Why) to Use Voice of Customer Data
In today's episode, I'm talking about voice of customer data – what it is, why you need it and where you can find it. Listen in to learn why making sure your copy, messaging, content and EVERYTHING you say in your marketing is aligned with how your...
Episode 63: How to Make Your Funnel Work for You
In today's episode, I'm talking about the BIG job that your funnel has – and how you can make sure it is actually doing that job. Listen in to learn what role each 'touchpoint' in your funnel has (and why they all matter) and why it's key to start from...
Episode 62: What Is An Optimized Offer (And Why Do You Need One)?
In today's episode, I'm talking about optimized offers and why they are the key to being able to position your offer as the thing your ideal client wants, needs and will fall over themselves to get access to. Listen in to hear how you can make sure your...
Customer ReviewsSee All
PACKED WITH VALUABLE INFORMATION
After finding this podcast and carefully listening to all content Ciara has shared on here and on Instagram, I completely restructured my website’s copy. It was groundbreaking. Not only made it easier to reach dream clients, helped me learn more about my own business and what really matters to me.
I truly advise anyone to scroll down to the very first episode and BINGE listen to this fire content!
Thank you Ciara for up leveling my business with powerful copy.
Ciara is Your New Copy Writing BFF!
Perfect bit-sized episodes packed with actionable tips to make your copy writing stronger so that you maximize your marketing efforts! Ciara is super knowledgeable and breaks the information down so it's easy to understand.
Outstanding! Ciara gives it her all every time!
I discovered Ciara from a business friend and ever since, I’ve been hooked. I had never really heard of “copywriting” and she breaks it down and makes it easy to understand. I’m brand new at this and have learned so much already. I love how “down-to-earth” she is and how she wants you to succeed. Her podcast is a deep dive into all topics about how to write copy and market your business and brand. I can’t recommend her highly enough for learning how to market your own service based business.